https://www.usnews.com/best-colleges/old-dominion-3728
Not sure what happened, but we got crushed in the USNWR rankings this year. ODU drops from an almost not embarrassing #258 down to a #299. Was hoping to see us rise up to better than #250, so thats disappointing. Guess the R1 stuff didnt have the hoped for effect (though its a pretty new designation, maybe it affects 2023). For comparison:
GMU: 131 (rose12)
UAB: 137 (rose16)
JMU: 151 (new)
VCU: 166 (dropped 6)
Hampton: 219
UNCC: 219 (rose 8)
ECU: 234 (dropped 17)
FAU: 263 (NR)
ODU: 299 (dropped 41) (tied with Marshall, MTSU, Campbell and Regent)
From the best I can tell at a quick glance this would help us tremendously:
• Our acceptance rate needs to be slightly more selective (we are 96%, would be good to get to 92-93%)
• Our 4yr grad rate needs to improve A LOT. We are 25%, VCU is at 48%, JMU 65%. Even our 6 yr grad rate is only 52%.
• Our graduate's median starting salaries need to get in the $50ks
• Alumni giving was only at 3%. Get that to at least 5%
Surprisingly, we were only ranked #140 for social mobility and nowhere on the "best values" lists. I think this "cheap and diverse" approach to our brand is not working in our favor and neither is having most of the marketing efforts going toward the online program. It makes us look like a peer of UMGC or ECPI rather than VCU, ECU, UAB, UNCC etc. Affordability is great. But the perception is "you get what you pay for". People want quality first and are willing to take on a little extra debt if they feel the ROI is there. I would charge comparable tuition rates to our peers and put the extra resources into career services, scholarships, tutors and marketing for our residential undergrad programs. I was excited to see the rise last year, but very disappointed to see such a significant drop this time around.