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Rebrand and Team Skin Upgrade In Progress
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Longhorn Offline
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Post: #21
RE: Rebrand and Team Skin Upgrade In Progress
(09-02-2020 09:52 PM)olddawg Wrote:  Can't we just take the existing mascot and just alter it "enough" to not upset anyone?

There are rules against that...the just “enough” aspect could land swagger in a pot of expensive, legal boiling water as JMU protects its “TM”s
09-03-2020 01:19 AM
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georgia_tech_swagger Offline
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Post: #22
RE: Rebrand and Team Skin Upgrade In Progress
(09-02-2020 09:52 PM)olddawg Wrote:  Can't we just take the existing mascot and just alter it "enough" to not upset anyone?

Nope. These are from-scratch creations to avoid that sort of thing. We're not wanting to take the High School route and simply modify the collegiate mascot until it can defend itself as new in court (look at, say, Laurens/Greer HS in SC versus the Georgia Tech Buzz logo). Let's just create something our own, that's sleek, evocative, new, different, and still loved by fans. So far we're doing pretty good on that front.

The bonus for you guys in having our own branding is we can do things like make flyers and coozies and promo stuffs and all the other things that you can't do when the printer looks at it and goes "Isn't that trademarked? Is that YOUR trademark?"
09-03-2020 08:18 AM
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Dukester Offline
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Post: #23
RE: Rebrand and Team Skin Upgrade In Progress
(09-03-2020 08:18 AM)georgia_tech_swagger Wrote:  
(09-02-2020 09:52 PM)olddawg Wrote:  Can't we just take the existing mascot and just alter it "enough" to not upset anyone?

Nope. These are from-scratch creations to avoid that sort of thing. We're not wanting to take the High School route and simply modify the collegiate mascot until it can defend itself as new in court (look at, say, Laurens/Greer HS in SC versus the Georgia Tech Buzz logo). Let's just create something our own, that's sleek, evocative, new, different, and still loved by fans. So far we're doing pretty good on that front.

The bonus for you guys in having our own branding is we can do things like make flyers and coozies and promo stuffs and all the other things that you can't do when the printer looks at it and goes "Isn't that trademarked? Is that YOUR trademark?"

Makes sense!

04-cheers
09-03-2020 08:28 AM
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Madison 91 Forever Offline
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Post: #24
RE: Rebrand and Team Skin Upgrade In Progress
DD should have mouth open, standing on all fours, snarling and showing teeth. Include the entire Commonwealth, including the Eastern Shore. The lack thereof in our current "skin" has always bothered me.

My two cents.
(This post was last modified: 09-03-2020 09:30 AM by Madison 91 Forever.)
09-03-2020 09:29 AM
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NovaDukes Offline
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Post: #25
RE: Rebrand and Team Skin Upgrade In Progress
(09-03-2020 08:18 AM)georgia_tech_swagger Wrote:  
(09-02-2020 09:52 PM)olddawg Wrote:  Can't we just take the existing mascot and just alter it "enough" to not upset anyone?

Nope. These are from-scratch creations to avoid that sort of thing. We're not wanting to take the High School route and simply modify the collegiate mascot until it can defend itself as new in court (look at, say, Laurens/Greer HS in SC versus the Georgia Tech Buzz logo). Let's just create something our own, that's sleek, evocative, new, different, and still loved by fans. So far we're doing pretty good on that front.

The bonus for you guys in having our own branding is we can do things like make flyers and coozies and promo stuffs and all the other things that you can't do when the printer looks at it and goes "Isn't that trademarked? Is that YOUR trademark?"

I hope you have a small THWg on all of the new designs.
09-03-2020 02:27 PM
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georgia_tech_swagger Offline
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Post: #26
RE: Rebrand and Team Skin Upgrade In Progress
[Image: jmu-concept2.png]
09-04-2020 07:24 AM
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Centdukesfan Offline
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Post: #27
Rebrand and Team Skin Upgrade In Progress
Looks amazing!
09-04-2020 08:22 AM
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Dukester Offline
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Post: #28
RE: Rebrand and Team Skin Upgrade In Progress
Fantasic!!!!!

04-bow
09-04-2020 08:27 AM
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JMU2004 Offline
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Post: #29
RE: Rebrand and Team Skin Upgrade In Progress
Nailed it
09-04-2020 08:42 AM
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JMURocks Offline
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Post: #30
RE: Rebrand and Team Skin Upgrade In Progress
Yep, that one is spot on. Excellent.
09-04-2020 08:59 AM
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JMad03 Offline
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Post: #31
RE: Rebrand and Team Skin Upgrade In Progress
Wow, that is terrific! Really nice job!
09-04-2020 09:12 AM
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AssyrianDuke Offline
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Post: #32
RE: Rebrand and Team Skin Upgrade In Progress
Boom! That looks so good!
09-04-2020 09:49 AM
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hburg Offline
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Post: #33
RE: Rebrand and Team Skin Upgrade In Progress
Agree, looks good.
09-04-2020 10:14 AM
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olddawg Offline
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Post: #34
RE: Rebrand and Team Skin Upgrade In Progress
Two thumbs up!
09-04-2020 10:59 AM
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georgia_tech_swagger Offline
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Post: #35
RE: Rebrand and Team Skin Upgrade In Progress
[Image: attachment.php?aid=10400]


Attached File(s)
.jpg  jmu-concept3.jpg (Size: 37.95 KB / Downloads: 240)
(This post was last modified: 09-05-2020 04:54 PM by georgia_tech_swagger.)
09-05-2020 04:54 PM
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hburg Offline
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Post: #36
RE: Rebrand and Team Skin Upgrade In Progress
Tough choice haha...if the state and Duke Dog separate, perhaps they will be two separate images with one image on the right side and the other on the left side. Otherwise, if it has to be one image, the I go with the Duke Dog within Virginia.
09-05-2020 07:48 PM
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Middle-aged-Duke Offline
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Post: #37
RE: Rebrand and Team Skin Upgrade In Progress
I like black and white skin as it is...That would like great on tee shirt or ball cap. It loses that raw scary look with color.
09-05-2020 08:27 PM
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TXGiant Offline
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Post: #38
RE: Rebrand and Team Skin Upgrade In Progress
Love the Dog over the State. Great job!
09-05-2020 10:33 PM
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DooX Offline
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Post: #39
RE: Rebrand and Team Skin Upgrade In Progress
I like Duke Dog within VA. It's like he's saying, "This is MY territory. Back off mofo".
09-05-2020 10:35 PM
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bjk3047 Offline
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Post: #40
RE: Rebrand and Team Skin Upgrade In Progress
To be honest, I’m a little shocked this doesn’t present as issue for copyright violation, but as long as you folks are good with it, good on ya.
09-06-2020 03:01 PM
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