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ESPN's $793 Million in Ad Sales on the Line with College FB (article)
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SoCalPanther Offline
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ESPN's $793 Million in Ad Sales on the Line with College FB (article)
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https://www.sportico.com/2020/leagues/co...234609615/
07-26-2020 11:44 AM
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RE: ESPN's $793 Million in Ad Sales on the Line with College FB (article)
(07-26-2020 11:44 AM)SoCalPanther Wrote:  MODs - feel free to delete if already posted

https://www.sportico.com/2020/leagues/co...234609615/

Really interesting read.

34% of the ad sales by ESPN involve the NY6 and championship game.
07-26-2020 02:44 PM
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Wedge Offline
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RE: ESPN's $793 Million in Ad Sales on the Line with College FB (article)
(07-26-2020 02:44 PM)bullet Wrote:  
(07-26-2020 11:44 AM)SoCalPanther Wrote:  MODs - feel free to delete if already posted

https://www.sportico.com/2020/leagues/co...234609615/

Really interesting read.

34% of the ad sales by ESPN involve the NY6 and championship game.

Yup. The relative value of games to advertisers is pretty interesting...

CFP championship game: $84.6 million in ad revenue
6 NY6 games: $182 million total in ad revenue
29 non-NY6 bowl games: $77 million total in ad revenue
245 regular season college football games: $449 million total in ad revenue

18 NFL games on ESPN (17 Monday night games and 1 playoff game): $314.8 million total in ad revenue
07-26-2020 03:04 PM
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Hokie Mark Offline
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Exclamation RE: ESPN's $793 Million in Ad Sales on the Line with College FB (article)
(07-26-2020 11:44 AM)SoCalPanther Wrote:  MODs - feel free to delete if already posted

https://www.sportico.com/2020/leagues/co...234609615/

Interesting. So if we look at it in terms of average ad revenue per game, we get:

CFP Championship... $84.60 M $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
NY6 Bowl Games..... $30.33 M $$$$$$$$$$$$$$$
2nd-Tier Bowls........ $ 2.66 M $
Regular Season....... $ 1.83 M $

Keep in mind that the CFP semi-finals are included in (and probably dominate) the NY6 number. It's why the playoffs WILL eventually expand.
07-27-2020 06:57 AM
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RE: ESPN's $793 Million in Ad Sales on the Line with College FB (article)
(07-27-2020 06:57 AM)Hokie Mark Wrote:  Keep in mind that the CFP semi-finals are included in (and probably dominate) the NY6 number.

The semifinals have larger audiences. The Rose and Sugar do very well even when they don't have semifinal games. The other non-semifinal bowls often have TV audiences that are quite a bit smaller. When the semifinals are at the Rose and Sugar -- i.e., in the two best time slots -- then the two semis combined are worth about as much to TV as the other four CFP bowls combined.

2019-20
Fiesta, CFP semi, CLEM-OSU, Dec 28, 21.15M viewers
Peach, CFP semi, LSU-OU, Dec 28, 17.21M
Rose, ORE-WISC, Jan 1, 16.30M
Sugar, UGA-BYLR, Jan 1, 10.22M
Cotton, PSU-MEM, Dec 28 early, 6.22M
Orange, UF-UVA, Dec 30, 6.07M

2018-19
Orange, CFP semi, ALA-OKLA, Dec 29, 19.069M
Cotton, CFP semi, CLEM-ND, Dec 29, 16.809M
Rose, OSU-WASH, Jan 1, 16.781M
Sugar, TEX-UGA, Jan 1, 13.298M
Fiesta, LSU-UCF, Jan 1 early, 8.471M
Peach, UF-MICH, Dec 29 early, 8.366M

2017-18
Rose, CFP semi, UGA-OU, Jan 1, 26.913M
Sugar, CFP semi, ALA-CLEM, Jan 1, 21.473M
Orange, WISC-MIA, Dec 30, 11.727M
Fiesta, PSU-WASH, Dec 30, 10.167M
Cotton, OSU-USC, Dec 29, 9.468M
Peach, UCF-AUB, Jan 1 early, 8.377M

2016-17
Peach, CFP semi, ALA-WASH, Dec 31, 19.344M
Fiesta, CFP semi, CLEM-OSU, Dec 31, 19.237M
Rose, USC-PSU, Jan 2, 15.740M
Sugar, OU-AUB, Jan 2, 9.515M
Orange, FSU-MICH, Dec 30, 11.461M
Cotton, WISC-WMU, Jan 2 early, 5.442M

That means that to maximize TV audiences and TV money for an 8-team playoff, the semifinals should always be in the two late time slots on Jan. 1, the final should be on the first Monday night that is at least a week after Jan. 1, and the first round should be on the Saturday that is between one and two weeks before Jan. 1.
07-28-2020 03:41 PM
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