(07-11-2020 01:27 PM)GTFletch Wrote:  in 2019 Brewer’s study found that there were 65 Power Five programs in college football and BYU is ahead of six of the Power Five programs (Vanderbilt, Boston College, Wake Forest, Duke, Rutgers, West Virginia). So BYU, running things on their own terms is a top 60 program in terms of financial value and that’s in the midst of a stretch of seasons where BYU hasn’t sniffed the Top 25 final rankings.

Link
https://247sports.com/college/byu/LongFo...28153331_3

I'm surprised BYU isn't ahead of a few more P5 programs. I'd have pegged them at around #50 or so. They still do have a solid reservoir of brand value built up during the 1970s - 1990s.

But of course BYU isn't getting paid anywhere like any of the P5 programs, so there is that.

(07-11-2020 02:38 PM)f1do Wrote:  I guess it all depends on your definition of the "value" of the brand. You claim BYU is "still the top G5 brand" but is "slowly wilting as an independent" and their "brand declines in independence". But they have been independent for 9 years. Their deals with ESPN and Nike have only increased despite being an independent, with more games appearing on national TV than when they first made the move to independence.

If you mean their on-field results haven't kept up with their pre-independence era, that is absolutely true. They are playing far more P5-calibur teams and top-level G5-calibur teams than they ever did in the WAC or MWC and the wins have dipped as a result. The recruiting is tougher as an independent than as a P5--so they haven't had a talent influx that keeps up with the P5--like one might expect if they did in fact join a P5 conference. There are common recruits that choose Utah over BYU because they want a shot to play in a P5 conference. That problem compounds itself if you join the MWC or another G5 league.

About the first part - I think BYU's brand value has declined the past 10 years. Yes, the dollars with Nike and ESPN have gone up, but that's because rights values for just about all football has gone up.

What I mean when I say BYU's BV has declined is in a relative sense. BYU's brand stature relative to the rest of college football has IMO sunk. It doesn't have the same profile it had 10 years ago.