Great little story about Tulane setting up a program to help athletes with personal brands. Any other schools trying to get ahead on this one? I think most other AAC schools have similar advantages as Tulane to position themselves for this change in college sports.

Quote:Tulane Athletics announced last week that the Green Wave would form an innovative new program called the “Wave Brand Works.” In short, WBW (my new name for it), is a new center that will be dedicated to helping Tulane Athletes leverage their “Name, Image, and Likeness” rights or “NIL” for short.......

AD Troy Dannen and the Athletics Department aren’t going to wait until this pivotal change happens. Instead, Tulane will form WBW as a way to begin preparing Tulane players to use NIL to their advantage, including:

Guidance on brand management for Tulane athletes to maximize the value of their personal brands;

Education on working with agents and advisors;

Assistance on compliance and the law, including involvement from the Tulane Law School;

https://fearthewave.substack.com/p/will-...r-payments

This is pretty cool. Props to Tulane for thinking ahead. May turn out to be really beneficial in both the short and long term

Smart

All Tulane can endorse is the American Express card.

"Do you know me?"

It's good to see someone starting early. Hopefully no schools will wait till the last minute set up something like this or worse wing it/do nothing at all.

Adding value to the conference... Tulane Law is very sports driven.. they have many sports agents and leadership...