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Under Armour moves to terminate $280m UCLA apparel deal
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quo vadis Offline
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Under Armour moves to terminate $280m UCLA apparel deal
Under Armour claims it is deriving no marketing benefits for their $18m a year (an even dumber deal than the LHN) UCLA seems to be saying ... see you in court.

https://www.cbssports.com/college-footba...-benefits/
06-27-2020 06:44 PM
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SoCalBobcat78 Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-27-2020 06:44 PM)quo vadis Wrote:  Under Armour claims it is deriving no marketing benefits for their $18m a year (an even dumber deal than the LHN) UCLA seems to be saying ... see you in court.

https://www.cbssports.com/college-footba...-benefits/

Under Armour loss $590 million last quarter and this quarter will only get worse. They have been struggling financially for awhile and Covid-19 did not help. This will not end with UCLA, but it had to start there. The only good thing about this deal was the money, the $15 million dollar signing bonus in particular. UCLA athletes did not like the shoes and were blaming them for injuries. This will probably be settled before they get to court. This was a bad marriage from the start, except of course, the money.
06-27-2020 09:35 PM
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CarlSmithCenter Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
Kevin Plank is an irredeemable *******,
UA clearly sucks and cannot handle the big time, case in point their Bailing on MLB, but UCLA is also living off past MBB glory. Would welcome televising these proceedings if there aren’t sports this fall.
06-27-2020 09:35 PM
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quo vadis Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-27-2020 09:35 PM)CarlSmithCenter Wrote:  Kevin Plank is an irredeemable *******,
UA clearly sucks and cannot handle the big time, case in point their Bailing on MLB, but UCLA is also living off past MBB glory. Would welcome televising these proceedings if there aren’t sports this fall.


Yes, the court case could be more entertaining than UCLA football.
06-27-2020 09:45 PM
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domer1978 Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
Cancel ND's contract please. Our stock options seem real stupid now. Jack you screwed up again.
06-27-2020 10:27 PM
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f1do Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
Looks like they are also moving to drop Cal's contract (no longer listed on their website as a partner team).

https://247sports.com/Article/California...148621989/

Under Armour now only lists Notre Dame, Wisconsin, Maryland, Boston College, Utah, Hawaii, Auburn, Texas Tech, Navy, South Carolina, Northwestern, Colorado State, Cincinnati and Temple among the brand's college partners.
06-28-2020 10:08 AM
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UTEPDallas Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-27-2020 09:35 PM)CarlSmithCenter Wrote:  Kevin Plank is an irredeemable *******,
UA clearly sucks and cannot handle the big time, case in point their Bailing on MLB, but UCLA is also living off past MBB glory. Would welcome televising these proceedings if there aren’t sports this fall.

If there’s one school that shouldn’t be struggling on both revenue sports given its location, resources and history is UCLA.

Arizona State is a perfect example of how a school has so much potential and it has never materialized. But that’s another topic for another day.
06-28-2020 02:12 PM
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DoubleRSU Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
Not surprising. You will see companies spend less and less on sports going forward. I wouldn’t expect any apparel companies to spend as much as they have been. Only exceptions will be for athletes like Jordan, LeBron, Brady, and European soccer teams.
06-28-2020 02:40 PM
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Gamecock Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
That was always an insane contract.

I’m hoping SC can bail too - UA is a trash company with mediocre product. Most current players aren’t fans.
06-28-2020 03:51 PM
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Statefan Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
But they have to take care of MD
06-28-2020 03:53 PM
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Wolfman Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
They could also be preparing to go after athletes. They could get similar benefits with a handful of athletes for a fraction of the cost.
06-28-2020 04:08 PM
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The Cutter of Bish Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
UA was trash before the accounting fraud. And UCLA is a dumpster fire. They were made for each other.
06-28-2020 06:46 PM
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Cattidude Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-28-2020 10:08 AM)f1do Wrote:  Looks like they are also moving to drop Cal's contract (no longer listed on their website as a partner team).

https://247sports.com/Article/California...148621989/

Under Armour now only lists Notre Dame, Wisconsin, Maryland, Boston College, Utah, Hawaii, Auburn, Texas Tech, Navy, South Carolina, Northwestern, Colorado State, Cincinnati and Temple among the brand's college partners.

Temple is dropping Under Armour. It was announced earlier this year
06-28-2020 10:10 PM
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quo vadis Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-27-2020 10:27 PM)domer1978 Wrote:  Cancel ND's contract please. Our stock options seem real stupid now. Jack you screwed up again.

I read an article yesterday by a UCLA alum, I think an athlete, who said that he thinks the UA deal, while financially very lucrative, has hurt UCLA recruiting because the kids do not like UA shoes and apparel, it doesn't have the "swag appeal" of some of the other providers, so he thinks getting out of the UA deal could help in that regard.
06-29-2020 09:10 AM
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DoubleRSU Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-29-2020 09:10 AM)quo vadis Wrote:  
(06-27-2020 10:27 PM)domer1978 Wrote:  Cancel ND's contract please. Our stock options seem real stupid now. Jack you screwed up again.

I read an article yesterday by a UCLA alum, I think an athlete, who said that he thinks the UA deal, while financially very lucrative, has hurt UCLA recruiting because the kids do not like UA shoes and apparel, it doesn't have the "swag appeal" of some of the other providers, so he thinks getting out of the UA deal could help in that regard.

Imagine being so dumb that you choose or disregard a school based on “swag appeal” you might get for 4 years.
06-29-2020 09:20 AM
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TerryD Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-29-2020 09:20 AM)DoubleRSU Wrote:  
(06-29-2020 09:10 AM)quo vadis Wrote:  
(06-27-2020 10:27 PM)domer1978 Wrote:  Cancel ND's contract please. Our stock options seem real stupid now. Jack you screwed up again.

I read an article yesterday by a UCLA alum, I think an athlete, who said that he thinks the UA deal, while financially very lucrative, has hurt UCLA recruiting because the kids do not like UA shoes and apparel, it doesn't have the "swag appeal" of some of the other providers, so he thinks getting out of the UA deal could help in that regard.

Imagine being so dumb that you choose or disregard a school based on “swag appeal” you might get for 4 years.

It happens, a lot.
06-29-2020 09:22 AM
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TexanMark Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
Will UA be the Russell of 2025?
06-29-2020 09:35 AM
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AssyrianDuke Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-29-2020 09:20 AM)DoubleRSU Wrote:  
(06-29-2020 09:10 AM)quo vadis Wrote:  
(06-27-2020 10:27 PM)domer1978 Wrote:  Cancel ND's contract please. Our stock options seem real stupid now. Jack you screwed up again.

I read an article yesterday by a UCLA alum, I think an athlete, who said that he thinks the UA deal, while financially very lucrative, has hurt UCLA recruiting because the kids do not like UA shoes and apparel, it doesn't have the "swag appeal" of some of the other providers, so he thinks getting out of the UA deal could help in that regard.

Imagine being so dumb that you choose or disregard a school based on “swag appeal” you might get for 4 years.

Shoe companies seem to be pushing basketball playing kids to schools that they have deals with. Most kids want to be signed by Nike or Adidas, not UA. If UCLA had a Nike deal, I'm sure more high ranked recruits would start "choosing" UCLA.
06-29-2020 09:39 AM
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malenko2 Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-28-2020 10:10 PM)Cattidude Wrote:  
(06-28-2020 10:08 AM)f1do Wrote:  Looks like they are also moving to drop Cal's contract (no longer listed on their website as a partner team).

https://247sports.com/Article/California...148621989/

Under Armour now only lists Notre Dame, Wisconsin, Maryland, Boston College, Utah, Hawaii, Auburn, Texas Tech, Navy, South Carolina, Northwestern, Colorado State, Cincinnati and Temple among the brand's college partners.

Temple is dropping Under Armour. It was announced earlier this year

It already happened and Temple signed with Nike (which takes effect July 1st).
06-29-2020 09:40 AM
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DoubleRSU Offline
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-29-2020 09:39 AM)AssyrianDuke Wrote:  
(06-29-2020 09:20 AM)DoubleRSU Wrote:  
(06-29-2020 09:10 AM)quo vadis Wrote:  
(06-27-2020 10:27 PM)domer1978 Wrote:  Cancel ND's contract please. Our stock options seem real stupid now. Jack you screwed up again.

I read an article yesterday by a UCLA alum, I think an athlete, who said that he thinks the UA deal, while financially very lucrative, has hurt UCLA recruiting because the kids do not like UA shoes and apparel, it doesn't have the "swag appeal" of some of the other providers, so he thinks getting out of the UA deal could help in that regard.

Imagine being so dumb that you choose or disregard a school based on “swag appeal” you might get for 4 years.

Shoe companies seem to be pushing basketball playing kids to schools that they have deals with. Most kids want to be signed by Nike or Adidas, not UA. If UCLA had a Nike deal, I'm sure more high ranked recruits would start "choosing" UCLA.

Yes that is part of it, connections made at a young age. Wisconsin and Maryland had better seasons than Jordan school Michigan last year. So, not working very well for Michigan.
06-29-2020 10:04 AM
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