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OT: Under Armour trying to terminate agreement with ucla
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Helicopter Offline
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Post: #61
RE: OT: Under Armour trying to terminate agreement with ucla
(07-13-2020 02:18 PM)eroc Wrote:  
(07-13-2020 01:22 PM)SeniorBearcat Wrote:  Look back in 2015-2016 with Under Armor having a $40+ stock (currently $8.6) after the 1/1 split.

Steph Curry - 2015 NBA Champion with multiple to follow
Tom Brady - 2014 NFL Champion with multiple to follow
Bryce Harper - 2015 NL MVP
Jordan Spieth - 2015 PGA P.O.Y. with 2 majors with multiple wins to follow

Curry has been hurt, Brady is in the target demographic for Covid 02-13-banana, Harper has not won and Spieth has not won since 2017.

They need some of these highly paid athlete advertisers to perform outside of the UA products

Cam has a chance to revitalize his brand with the Pats. i think they also have the Rock. They also signed Trent Alexander-Arnold for those who like the Premier League. Unfortunately for them, Jordan Spieth has not continued his initial trajectory. While he didn't have the Sunday uniform, a la Tiger's Red and Black, but could have really pumped up their golf division (which, like all of UA, is way overpriced).

But their challenge is not unlike that of New Balance and Puma, which are trying to get a bigger stake into the BBall sneaker game (Adidas is a clear but distant second which is why i've not listed them). Nike is getting virtually all the top talent to sign to their brands (i include Jordan with Nike). i don't know if they ever pursued Kawhi but he could have bolstered their lineup. That said, they are hemorrhaging money they might not be able to pay endorsers competitively, let alone put together a decent product for sale.

You can't compete head to head with Nike at their game. You'll lose. They need to reinvent the way they market. The old model is endorsing athletes, teams, etc and then pushing your brand on their fans. I don't know what the future in sports retail marketing will look like but the first brand to stumble upon it will make a mint.
 
07-14-2020 10:24 AM
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eroc Online
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Post: #62
RE: OT: Under Armour trying to terminate agreement with ucla
(07-14-2020 10:24 AM)Helicopter Wrote:  
(07-13-2020 02:18 PM)eroc Wrote:  
(07-13-2020 01:22 PM)SeniorBearcat Wrote:  Look back in 2015-2016 with Under Armor having a $40+ stock (currently $8.6) after the 1/1 split.

Steph Curry - 2015 NBA Champion with multiple to follow
Tom Brady - 2014 NFL Champion with multiple to follow
Bryce Harper - 2015 NL MVP
Jordan Spieth - 2015 PGA P.O.Y. with 2 majors with multiple wins to follow

Curry has been hurt, Brady is in the target demographic for Covid 02-13-banana, Harper has not won and Spieth has not won since 2017.

They need some of these highly paid athlete advertisers to perform outside of the UA products

Cam has a chance to revitalize his brand with the Pats. i think they also have the Rock. They also signed Trent Alexander-Arnold for those who like the Premier League. Unfortunately for them, Jordan Spieth has not continued his initial trajectory. While he didn't have the Sunday uniform, a la Tiger's Red and Black, but could have really pumped up their golf division (which, like all of UA, is way overpriced).

But their challenge is not unlike that of New Balance and Puma, which are trying to get a bigger stake into the BBall sneaker game (Adidas is a clear but distant second which is why i've not listed them). Nike is getting virtually all the top talent to sign to their brands (i include Jordan with Nike). i don't know if they ever pursued Kawhi but he could have bolstered their lineup. That said, they are hemorrhaging money they might not be able to pay endorsers competitively, let alone put together a decent product for sale.

You can't compete head to head with Nike at their game. You'll lose. They need to reinvent the way they market. The old model is endorsing athletes, teams, etc and then pushing your brand on their fans. I don't know what the future in sports retail marketing will look like but the first brand to stumble upon it will make a mint.

i don't disagree, and quite frankly i wouldn't be surprised if the ambitions of the "field" were far lower than beating nike head-to-head. A baby step would be to get within the same state or zip code. Competing seems like a bridge pretty far away imho.

That said, i think the challenge here is that the old model is stable with established parameters and formulas, proverbially speaking. There are entire structures built around that system. if you take adidas, Harden and Dame have given them some clout in the shoe game (still far below that of Nike's roster) and they are as strong, if not stronger, in the international soccer market. While they are undoubtedly looking for the next big thing, it is still probably more efficient to use the old model of marketing to gain market share.

Sure you might be able to strike gold with something new, but younger consumers are more fickle and the ebbs and flows of trends seems to come quicker these days (again more my opinion than science). Even if you strike gold, you're more likely to burn through your gains trying to keep up with the tastes of millennials while fending off copy cats, including those with deep pockets.
 
07-14-2020 10:52 AM
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Post: #63
RE: OT: Under Armour trying to terminate agreement with ucla
(07-14-2020 10:52 AM)eroc Wrote:  
(07-14-2020 10:24 AM)Helicopter Wrote:  
(07-13-2020 02:18 PM)eroc Wrote:  
(07-13-2020 01:22 PM)SeniorBearcat Wrote:  Look back in 2015-2016 with Under Armor having a $40+ stock (currently $8.6) after the 1/1 split.

Steph Curry - 2015 NBA Champion with multiple to follow
Tom Brady - 2014 NFL Champion with multiple to follow
Bryce Harper - 2015 NL MVP
Jordan Spieth - 2015 PGA P.O.Y. with 2 majors with multiple wins to follow

Curry has been hurt, Brady is in the target demographic for Covid 02-13-banana, Harper has not won and Spieth has not won since 2017.

They need some of these highly paid athlete advertisers to perform outside of the UA products

Cam has a chance to revitalize his brand with the Pats. i think they also have the Rock. They also signed Trent Alexander-Arnold for those who like the Premier League. Unfortunately for them, Jordan Spieth has not continued his initial trajectory. While he didn't have the Sunday uniform, a la Tiger's Red and Black, but could have really pumped up their golf division (which, like all of UA, is way overpriced).

But their challenge is not unlike that of New Balance and Puma, which are trying to get a bigger stake into the BBall sneaker game (Adidas is a clear but distant second which is why i've not listed them). Nike is getting virtually all the top talent to sign to their brands (i include Jordan with Nike). i don't know if they ever pursued Kawhi but he could have bolstered their lineup. That said, they are hemorrhaging money they might not be able to pay endorsers competitively, let alone put together a decent product for sale.

You can't compete head to head with Nike at their game. You'll lose. They need to reinvent the way they market. The old model is endorsing athletes, teams, etc and then pushing your brand on their fans. I don't know what the future in sports retail marketing will look like but the first brand to stumble upon it will make a mint.

i don't disagree, and quite frankly i wouldn't be surprised if the ambitions of the "field" were far lower than beating nike head-to-head. A baby step would be to get within the same state or zip code. Competing seems like a bridge pretty far away imho.

That said, i think the challenge here is that the old model is stable with established parameters and formulas, proverbially speaking. There are entire structures built around that system. if you take adidas, Harden and Dame have given them some clout in the shoe game (still far below that of Nike's roster) and they are as strong, if not stronger, in the international soccer market. While they are undoubtedly looking for the next big thing, it is still probably more efficient to use the old model of marketing to gain market share.

Sure you might be able to strike gold with something new, but younger consumers are more fickle and the ebbs and flows of trends seems to come quicker these days (again more my opinion than science). Even if you strike gold, you're more likely to burn through your gains trying to keep up with the tastes of millennials while fending off copy cats, including those with deep pockets.

Its not about the tastes of Millennials, our time is mostly over. Its about getting in with the Gen Z crowd. Millennials are all 25+ now... I am firmly in that generation group and Under Armor was far better/cooler than Nike was growing up, but it seems Nike has completely taken over the market since then.
 
07-14-2020 11:45 AM
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Post: #64
RE: OT: Under Armour trying to terminate agreement with ucla
(07-14-2020 11:45 AM)Banter Wrote:  
(07-14-2020 10:52 AM)eroc Wrote:  
(07-14-2020 10:24 AM)Helicopter Wrote:  
(07-13-2020 02:18 PM)eroc Wrote:  
(07-13-2020 01:22 PM)SeniorBearcat Wrote:  Look back in 2015-2016 with Under Armor having a $40+ stock (currently $8.6) after the 1/1 split.

Steph Curry - 2015 NBA Champion with multiple to follow
Tom Brady - 2014 NFL Champion with multiple to follow
Bryce Harper - 2015 NL MVP
Jordan Spieth - 2015 PGA P.O.Y. with 2 majors with multiple wins to follow

Curry has been hurt, Brady is in the target demographic for Covid 02-13-banana, Harper has not won and Spieth has not won since 2017.

They need some of these highly paid athlete advertisers to perform outside of the UA products

Cam has a chance to revitalize his brand with the Pats. i think they also have the Rock. They also signed Trent Alexander-Arnold for those who like the Premier League. Unfortunately for them, Jordan Spieth has not continued his initial trajectory. While he didn't have the Sunday uniform, a la Tiger's Red and Black, but could have really pumped up their golf division (which, like all of UA, is way overpriced).

But their challenge is not unlike that of New Balance and Puma, which are trying to get a bigger stake into the BBall sneaker game (Adidas is a clear but distant second which is why i've not listed them). Nike is getting virtually all the top talent to sign to their brands (i include Jordan with Nike). i don't know if they ever pursued Kawhi but he could have bolstered their lineup. That said, they are hemorrhaging money they might not be able to pay endorsers competitively, let alone put together a decent product for sale.

You can't compete head to head with Nike at their game. You'll lose. They need to reinvent the way they market. The old model is endorsing athletes, teams, etc and then pushing your brand on their fans. I don't know what the future in sports retail marketing will look like but the first brand to stumble upon it will make a mint.

i don't disagree, and quite frankly i wouldn't be surprised if the ambitions of the "field" were far lower than beating nike head-to-head. A baby step would be to get within the same state or zip code. Competing seems like a bridge pretty far away imho.

That said, i think the challenge here is that the old model is stable with established parameters and formulas, proverbially speaking. There are entire structures built around that system. if you take adidas, Harden and Dame have given them some clout in the shoe game (still far below that of Nike's roster) and they are as strong, if not stronger, in the international soccer market. While they are undoubtedly looking for the next big thing, it is still probably more efficient to use the old model of marketing to gain market share.

Sure you might be able to strike gold with something new, but younger consumers are more fickle and the ebbs and flows of trends seems to come quicker these days (again more my opinion than science). Even if you strike gold, you're more likely to burn through your gains trying to keep up with the tastes of millennials while fending off copy cats, including those with deep pockets.

Its not about the tastes of Millennials, our time is mostly over. Its about getting in with the Gen Z crowd. Millennials are all 25+ now... I am firmly in that generation group and Under Armor was far better/cooler than Nike was growing up, but it seems Nike has completely taken over the market since then.

Let me modify to state millenials and younger.
 
07-14-2020 11:56 AM
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RE: OT: Under Armour trying to terminate agreement with ucla
UCLA is suing

 
08-27-2020 07:56 AM
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RE: OT: Under Armour trying to terminate agreement with ucla
UCLA is likely going to make a lot of $$ in a settlement.

As I stated earlier, every contract can be broken. You just have to sack up and pay the consequences. If that is a better deal than performing, have at it.
 
08-27-2020 08:02 AM
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Post: #67
RE: OT: Under Armour trying to terminate agreement with ucla
Cal has already sued UA and the case is getting pretty bizarre.

https://www.mercurynews.com/2020/08/18/d...agination/

John Wilner of the San Jose Mercury knows what he is talking about
about with the PAC. Apparently Under Armour and Cal never signed
a contract! and UA is suing Cal over $500 in left over Nike swag. That's five pairs of basketball sneakers, maybe.

It doesn't look good for UA. But this case and UCLA will stretch on for years.
 
08-27-2020 10:21 AM
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Post: #68
RE: OT: Under Armour trying to terminate agreement with ucla
These cases certainly warrant our attention given the current agreement between UC and UA. If UC has the season we all hope for, I believe merchandise sales will be robust, even without the benefit of game day purchases in Nippert.

I was in Dick's Sporting Goods at Liberty Way last weekend and they appeared to have a tremendous inventory of UC product--at least equal in size to their OSU offerings. With the Reds still in a funk, FCC finding their way in MSL, and a Bengals team that will surprise me if they reach .500, there should be a chance for UC to get some more folks on the bandwagon sporting the red and black this fall.
 
08-27-2020 10:30 AM
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Post: #69
RE: OT: Under Armour trying to terminate agreement with ucla
It appears UC and UA have a good working relationship. The other day when the Rock responded to the John Williams video the UC site posted a picture of the Rock in a UC uniform. UA retweeted and made a plea to him “Let’s get this done!”

I think the biggest issue here is UA grossly overpaid UCLA and Cal. Those contracts are ridiculous- $86M for Cal? Their fan base is barely bigger than ours. Most of their students are not into sports. They do not have a t-shirt fan base. UCLA FB and BB has fallen on hard times. The Bruins get lapped in their market by pro sports and USC.

A settlement will be reached, as contracts are made to be broken at a price.
 
08-27-2020 10:36 AM
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RE: OT: Under Armour trying to terminate agreement with ucla
(08-27-2020 10:36 AM)CliftonAve Wrote:  It appears UC and UA have a good working relationship. The other day when the Rock responded to the John Williams video the UC site posted a picture of the Rock in a UC uniform. UA retweeted and made a plea to him “Let’s get this done!”

I think the biggest issue here is UA grossly overpaid UCLA and Cal. Those contracts are ridiculous- $86M for Cal? Their fan base is barely bigger than ours. Most of their students are not into sports. They do not have a t-shirt fan base. UCLA FB and BB has fallen on hard times. The Bruins get lapped in their market by pro sports and USC.

A settlement will be reached, as contracts are made to be broken at a price.

i think Cal students care about sports but they haven't had much to cheer about for a while in either football or bball; and they definitely don't have a t-shirt fan base.

Plus the Bay area is a sports hotbed. Between the niners, giants, A's, and Dubs they have most seasons covered. Throw in the san jose earthquakes and sharks for area soccer and hockey fans, respectively, and any college team would have to have have sustained, almost dynasty-like, success to have any shot of developing a fan base outside of their students/alumni.
 
08-27-2020 11:23 AM
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CliftonAve Offline
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RE: OT: Under Armour trying to terminate agreement with ucla
(08-27-2020 11:23 AM)eroc Wrote:  
(08-27-2020 10:36 AM)CliftonAve Wrote:  It appears UC and UA have a good working relationship. The other day when the Rock responded to the John Williams video the UC site posted a picture of the Rock in a UC uniform. UA retweeted and made a plea to him “Let’s get this done!”

I think the biggest issue here is UA grossly overpaid UCLA and Cal. Those contracts are ridiculous- $86M for Cal? Their fan base is barely bigger than ours. Most of their students are not into sports. They do not have a t-shirt fan base. UCLA FB and BB has fallen on hard times. The Bruins get lapped in their market by pro sports and USC.

A settlement will be reached, as contracts are made to be broken at a price.

i think Cal students care about sports but they haven't had much to cheer about for a while in either football or bball; and they definitely don't have a t-shirt fan base.

Plus the Bay area is a sports hotbed. Between the niners, giants, A's, and Dubs they have most seasons covered. Throw in the san jose earthquakes and sharks for area soccer and hockey fans, respectively, and any college team would have to have have sustained, almost dynasty-like, success to have any shot of developing a fan base outside of their students/alumni.

I’ve traveled to the Bay Area many times (used to work for a company based there). It always seemed to me the top college team of choice was Stanford. Of course, as you said even Stanford was behind The Niners and other professional sports.

With respects to apparel deals, I think UC was fortunate to latch on to the UA $$ when we did, as I think that bubble has burst for everyone with possibly the exception of the top 10-15 draws in college sports.
 
08-27-2020 11:56 AM
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Post: #72
RE: OT: Under Armour trying to terminate agreement with ucla
(08-27-2020 10:36 AM)CliftonAve Wrote:  It appears UC and UA have a good working relationship. The other day when the Rock responded to the John Williams video the UC site posted a picture of the Rock in a UC uniform. UA retweeted and made a plea to him “Let’s get this done!”

I think the biggest issue here is UA grossly overpaid UCLA and Cal. Those contracts are ridiculous- $86M for Cal? Their fan base is barely bigger than ours. Most of their students are not into sports. They do not have a t-shirt fan base. UCLA FB and BB has fallen on hard times. The Bruins get lapped in their market by pro sports and USC.

A settlement will be reached, as contracts are made to be broken at a price.

I agree with you Clifton. What is important is a good relationship with the vendor. Both sides can make money. Cal's agreement is $8.8 mill each year. UA realy paid way too much for UCLA and Cal. I would say to UCLA and Cal: try hard to negotiate. I don't care if it's Nike, UA or BigBaller -
OK, forget BigBaller. Rock Williams does look like the Rock, if the Rock says so.
 
(This post was last modified: 08-27-2020 12:15 PM by CoachFickFan.)
08-27-2020 12:14 PM
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Post: #73
RE: OT: Under Armour trying to terminate agreement with ucla
Putting this here. i believe UCLA went Jordan Brand. BC, another UA divorcee, is signing a split endorsement: Adidas for football only, and New Balance for the rest of the sports, including BBall. i'm curious as to who Cincy signs with eventually:

https://www.bcinterruption.com/2021/4/28...ith-adidas

Quote:Most importantly, it sounds like this is going to end up giving BC a best-of-all-worlds apparel deal: a brand with cache on the recruiting trail for football, a significant increase in the amount of gear and amount of resources coming in as part of the apparel deal; and a local brand in New Balance ready to go big in supporting BC’s non-football sports.

The only real question mark at this point is how New Balance will play on the basketball scene as they try to grow their basketball presence. But everything else right now is looking pretty ideal - especially if we get that brand refresh and keep a classic jersey look.
 
04-28-2021 12:38 PM
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Post: #74
RE: OT: Under Armour trying to terminate agreement with ucla
I won't be surprised if a "split deal" is in our future at UC too. The days of open checkbooks and bidding wars by apparel manufacturers seem to be relics of the not too distant past in college sports.

There may have been some risk at the time in signing with UA, though many major universities did. On balance, UC probably did better financially on that deal than it would have with Nike or Adidas.

Given our lack of P5 affiliation and the need for revenue, UC will almost have to go for the most financially attractive bundle and that would likely include an upstart in the licensed team and fan apparel segment such as New Balance.
 
04-28-2021 01:06 PM
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RE: OT: Under Armour trying to terminate agreement with ucla
The BC/New Balance marriage works out well for the Eagles. New Balance is based in Boston. Part of the terms of their deal is to allow BC to use their Olympic training facilities in Beantown and provides that New Balance will slot BC students into internships.
 
04-28-2021 01:09 PM
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RE: OT: Under Armour trying to terminate agreement with ucla
(04-28-2021 12:38 PM)eroc Wrote:  Putting this here. i believe UCLA went Jordan Brand. BC, another UA divorcee, is signing a split endorsement: Adidas for football only, and New Balance for the rest of the sports, including BBall. i'm curious as to who Cincy signs with eventually:

https://www.bcinterruption.com/2021/4/28...ith-adidas

Quote:Most importantly, it sounds like this is going to end up giving BC a best-of-all-worlds apparel deal: a brand with cache on the recruiting trail for football, a significant increase in the amount of gear and amount of resources coming in as part of the apparel deal; and a local brand in New Balance ready to go big in supporting BC’s non-football sports.

The only real question mark at this point is how New Balance will play on the basketball scene as they try to grow their basketball presence. But everything else right now is looking pretty ideal - especially if we get that brand refresh and keep a classic jersey look.

UCLA went Jumpman Brand with a deal that averages $77 million a year for all of its team sports.
 
04-28-2021 02:35 PM
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Post: #77
RE: OT: Under Armour trying to terminate agreement with ucla
(04-28-2021 02:35 PM)rath v2.0 Wrote:  
(04-28-2021 12:38 PM)eroc Wrote:  Putting this here. i believe UCLA went Jordan Brand. BC, another UA divorcee, is signing a split endorsement: Adidas for football only, and New Balance for the rest of the sports, including BBall. i'm curious as to who Cincy signs with eventually:

https://www.bcinterruption.com/2021/4/28...ith-adidas

Quote:Most importantly, it sounds like this is going to end up giving BC a best-of-all-worlds apparel deal: a brand with cache on the recruiting trail for football, a significant increase in the amount of gear and amount of resources coming in as part of the apparel deal; and a local brand in New Balance ready to go big in supporting BC’s non-football sports.

The only real question mark at this point is how New Balance will play on the basketball scene as they try to grow their basketball presence. But everything else right now is looking pretty ideal - especially if we get that brand refresh and keep a classic jersey look.

UCLA went Jumpman Brand with a deal that averages $77 million a year for all of its team sports.

Good for the Bruins. They own 118 national championships (#2 rank), play in the 2nd largest metro in the nation and in 2019 were #1 in undergraduate applications for admission (111,000 with a 12% acceptance rate). What they bring to the table is impressive in most any measure.

The deals UCLA gets offered will dwarf what almost every other university might reasonably expect to see, including UC. Without Pac 12 network and CFP dollars, Cincinnati must maximize a licensing deal to fill even a small portion of that gap. That likely means gambling on a new player for uniforms and shoes. That's not necessarily a bad thing either as that company will offer UC a lot more TLC than the others and will see a good ROI if the football program stays in the spotlight and basketball resumes its winning ways.
 
(This post was last modified: 04-28-2021 02:50 PM by OKIcat.)
04-28-2021 02:49 PM
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Post: #78
RE: OT: Under Armour trying to terminate agreement with ucla
(04-28-2021 02:35 PM)rath v2.0 Wrote:  
(04-28-2021 12:38 PM)eroc Wrote:  Putting this here. i believe UCLA went Jordan Brand. BC, another UA divorcee, is signing a split endorsement: Adidas for football only, and New Balance for the rest of the sports, including BBall. i'm curious as to who Cincy signs with eventually:

https://www.bcinterruption.com/2021/4/28...ith-adidas

Quote:Most importantly, it sounds like this is going to end up giving BC a best-of-all-worlds apparel deal: a brand with cache on the recruiting trail for football, a significant increase in the amount of gear and amount of resources coming in as part of the apparel deal; and a local brand in New Balance ready to go big in supporting BC’s non-football sports.

The only real question mark at this point is how New Balance will play on the basketball scene as they try to grow their basketball presence. But everything else right now is looking pretty ideal - especially if we get that brand refresh and keep a classic jersey look.

UCLA went Jumpman Brand with a deal that averages $77 million a year for all of its team sports.

You forgot the decimal point- it’s $7.7M per year, not $77M per year.

By comparison UA was paying UCLA ~$18M a year. This haircut would give us the idea how much Nike/Jumpman would pay UC (per James White on twitter it would be no cash, apparel only deal).
 
(This post was last modified: 04-28-2021 02:59 PM by CliftonAve.)
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RE: OT: Under Armour trying to terminate agreement with ucla
(04-28-2021 01:09 PM)CliftonAve Wrote:  The BC/New Balance marriage works out well for the Eagles. New Balance is based in Boston. Part of the terms of their deal is to allow BC to use their Olympic training facilities in Beantown and provides that New Balance will slot BC students into internships.

This pretty much confirms the Cincy Shirts rumor I keep hearing for our next apparel deal.
 
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RE: OT: Under Armour trying to terminate agreement with ucla
(04-28-2021 02:56 PM)CliftonAve Wrote:  
(04-28-2021 02:35 PM)rath v2.0 Wrote:  
(04-28-2021 12:38 PM)eroc Wrote:  Putting this here. i believe UCLA went Jordan Brand. BC, another UA divorcee, is signing a split endorsement: Adidas for football only, and New Balance for the rest of the sports, including BBall. i'm curious as to who Cincy signs with eventually:

https://www.bcinterruption.com/2021/4/28...ith-adidas

Quote:Most importantly, it sounds like this is going to end up giving BC a best-of-all-worlds apparel deal: a brand with cache on the recruiting trail for football, a significant increase in the amount of gear and amount of resources coming in as part of the apparel deal; and a local brand in New Balance ready to go big in supporting BC’s non-football sports.

The only real question mark at this point is how New Balance will play on the basketball scene as they try to grow their basketball presence. But everything else right now is looking pretty ideal - especially if we get that brand refresh and keep a classic jersey look.

UCLA went Jumpman Brand with a deal that averages $77 million a year for all of its team sports.

You forgot the decimal point- it’s $7.7M per year, not $77M per year.

By comparison UA was paying UCLA ~$18M a year. This haircut would give us the idea how much Nike/Jumpman would pay UC (per James White on twitter it would be no cash, apparel only deal).


Bolded, that's a deal that an NKU was getting when Brannen was there as I recall and I found it shocking. Maybe it becomes the new normal.
 
04-28-2021 03:12 PM
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