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2018-9 Gross Total Revenue
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JRsec Offline
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2018-9 Gross Total Revenue
SEC Gross Total Sports Revenue:

1. Georgia: $174,042,482
2. Alabama: $166,812,799
3. Texas A&M: $160,101,611
4. Louisiana State: $157,787,780
5. Auburn: $152,455,418
6. Florida: $143,627,997
7. Kentucky: $143,481,480
8. South Carolina: 140,295,659
9. Arkansas: $139,504,649
10. Tennessee: $135,818,717
11. Mississippi: $96,790,426
12. Missouri: $94,612,498
13. Mississippi State: $93,389,557
14. Vanderbilt: $84,191,143
Total: $1,882,912,216
AVG: $134,493,730
Diff: +$997,201





Big 10 Gross Total Sports Revenue:

1. Ohio State: $209,102,666
2. Michigan: $175,006,632
3. Penn State: $164,529,325
4. Wisconsin: $151,369,153
5. Iowa: $144,070,825
6. Nebraska: $130,313,578
7. Indiana: $126,358,047
8. Minnesota: $122,667,963
9. Michigan State: $116,186,933
10. Northwestern: $111,421,226
11. Purdue: $110,844,907
12. Maryland: $108,796,303
13. Illinois: $100,156,079
14. Rutgers: $83,053,040
Total: $1,853,876,677
AVG: $132,419,763
Diff: *+$4,802,088

* This is the result of the first full year of their FOX contract. It was a nice bump per school. If they get that much again in 2024 we should be 10,000,000 per school ahead.





Big 12 Total Gross Sports Revenue:

1. Texas: $215,829,101
2. Oklahoma: $159,286,136
3. Kansas: $119,768,008
4. T.C.U.: $118,496,653
5. Baylor: $101,243,920
6. West Virginia: $101,095,223
7. Oklahoma State: $91,066952
8. Kansas State: $89,919,819
9. Texas Tech: $86,442,709
10. Iowa State: $79,860,045
Total: $1,163,008,566
AVG: $116,300,857
Diff: -$2,673,779




ACC Gross Total Sports Revenue:

1. Florida State: #$198,407,201
2. Louisville: $148,667,940
3. Miami: $127,170,251
4. Clemson: $124,601,614
5. Duke: $116,021,513
6. Virginia: $108,854,006
7. North Carolina: $105,407,867
8. Syracuse: $99,815,688
9. Pittsburgh: $98,866,362
10. N.C. State: $92,724,547
11. Virginia Tech: $83,767,722
12. Boston College: $82,680,712
13. Georgia Tech: $79,491,714
14. Wake Forest: $76,520,111
Total: $1,592,997,248
AVG: $110,214,089
Diff: #+$8,637,760

#Florida State's revenue was skewed by 78 million in contributions outside of sports revenue. This accounted for a 5.6 million average bump per school in the conferences payout average for Gross Revenue.
The ACC really received a nice 3 million bump per school over the previous year.


**Notre Dame: $169,547,675




PAC 12 Gross Total Sports Revenue:

1. Stanford: $139,390,932
2. Washington: $133,792,677
3. U.C.L.A.: $127,339,042
4. U.S.C.: $118,687,120
5. Oregon: $108,500,370
6. Arizona: $102,275,918
7. Arizona State: $101,836,361
8. Colorado: $98,413,285
9. California: $94,646,123
10. Utah: $94,177,912
11. Oregon State: $82,364,021
12. Washington State: $75,957,792
Total: $1,277,381,553
AVG: $106,448,463
Diff: +$1,421,440
(This post was last modified: 03-24-2020 04:08 PM by JRsec.)
03-24-2020 03:15 AM
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DawgNBama Offline
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RE: 2018-9 Gross Total Revenue
What is your source, JR?? Just curious.
03-25-2020 01:48 AM
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JRsec Offline
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RE: 2018-9 Gross Total Revenue
(03-25-2020 01:48 AM)DawgNBama Wrote:  What is your source, JR?? Just curious.

The 2018-9 Fiscal year tax returns as provided by Equity in Athletics. It's a bit labor intensive to extract information but their site is easy to navigate. The difficult part is that it has to be done for each of the 65 P schools individually, and they have much more than just the P schools. You can look up most any school's numbers.

I use gross revenue totals because that is the total amount of income from an athletic department. The rest showing expenses is mostly creative accounting. But in the Revenue and Expenses section you can see how much basketball brought in, how much football brought in, how much all other sports brought in, and a category that reflects donations.

I use this because it shows the ability of the schools to generate revenue. How they spend it I'm less concerned with. To collect the information, assimilate and total it, and post it can take 4 hours of work.

But I think most of the information that indicates who may or may not be potential targets for expansion is derived from these numbers, from attendance, and from the WSJ's annual valuations. If there was a clear data set for which schools draw the best rates for advertising during their games I'd list that too. Stever20 usually gives us the ratings of the televised games.

Put all of that together and it starts to make sense.
(This post was last modified: 03-25-2020 02:27 AM by JRsec.)
03-25-2020 02:17 AM
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IHAVETRIED Offline
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RE: 2018-9 Gross Total Revenue
(03-25-2020 02:17 AM)JRsec Wrote:  
(03-25-2020 01:48 AM)DawgNBama Wrote:  What is your source, JR?? Just curious.

The 2018-9 Fiscal year tax returns as provided by Equity in Athletics. It's a bit labor intensive to extract information but their site is easy to navigate. The difficult part is that it has to be done for each of the 65 P schools individually, and they have much more than just the P schools. You can look up most any school's numbers.

I use gross revenue totals because that is the total amount of income from an athletic department. The rest showing expenses is mostly creative accounting. But in the Revenue and Expenses section you can see how much basketball brought in, how much football brought in, how much all other sports brought in, and a category that reflects donations.

I use this because it shows the ability of the schools to generate revenue. How they spend it I'm less concerned with. To collect the information, assimilate and total it, and post it can take 4 hours of work.

But I think most of the information that indicates who may or may not be potential targets for expansion is derived from these numbers, from attendance, and from the WSJ's annual valuations. If there was a clear data set for which schools draw the best rates for advertising during their games I'd list that too. Stever20 usually gives us the ratings of the televised games.

Put all of that together and it starts to make sense.

JR, I have slogged through this specific data before. Very time consuming. Thank you.
03-25-2020 02:31 AM
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DawgNBama Offline
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RE: 2018-9 Gross Total Revenue
JR, thank you for answering my question and thank you for that labor of love as well!! I was wanting to get the numbers on G5 teams, and had no clue about the labor involved. Interesting that we, UGa, actually lead the SEC by this statistic and not Texas A&M, as I expected from USA Today.
(This post was last modified: 03-25-2020 06:42 AM by DawgNBama.)
03-25-2020 06:41 AM
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RE: 2018-9 Gross Total Revenue
(03-25-2020 02:17 AM)JRsec Wrote:  
(03-25-2020 01:48 AM)DawgNBama Wrote:  What is your source, JR?? Just curious.

The 2018-9 Fiscal year tax returns as provided by Equity in Athletics. It's a bit labor intensive to extract information but their site is easy to navigate. The difficult part is that it has to be done for each of the 65 P schools individually, and they have much more than just the P schools. You can look up most any school's numbers.

I use gross revenue totals because that is the total amount of income from an athletic department. The rest showing expenses is mostly creative accounting. But in the Revenue and Expenses section you can see how much basketball brought in, how much football brought in, how much all other sports brought in, and a category that reflects donations.

I use this because it shows the ability of the schools to generate revenue. How they spend it I'm less concerned with. To collect the information, assimilate and total it, and post it can take 4 hours of work.

But I think most of the information that indicates who may or may not be potential targets for expansion is derived from these numbers, from attendance, and from the WSJ's annual valuations. If there was a clear data set for which schools draw the best rates for advertising during their games I'd list that too. Stever20 usually gives us the ratings of the televised games.

Put all of that together and it starts to make sense.

Wonder if 2018-19 would be impacted by the Rose and Sugar being in the rotation for the playoff? That would knock the Big 10 and SEC averages down by 2.9 million per school, Pac 12 down by 3.3 million per school and Big 12 down by 4.0 million per school. January 2018 Rose and Sugar were in the playoff. Guess it depends on when the payments are made.
03-25-2020 09:17 PM
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RE: 2018-9 Gross Total Revenue
JR-how did you get those numbers?

I pulled up the schools and added revenues from men's, women's, coed and unallocated. For Texas I came up with $274,006,153. That seems WAY too high. Your number seems about right.

I was trying to pull up the AAC numbers and compared Texas to see if I was doing it consistent with you, but obviously I wasn't.

My AAC numbers seemed reasonable, ranging from 28 million for Wichita to 39 million for Tulane up to 71 million for UCF and 78 million for UConn.
03-25-2020 10:00 PM
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JRsec Offline
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RE: 2018-9 Gross Total Revenue
(03-25-2020 10:00 PM)bullet Wrote:  JR-how did you get those numbers?

I pulled up the schools and added revenues from men's, women's, coed and unallocated. For Texas I came up with $274,006,153. That seems WAY too high. Your number seems about right.

I was trying to pull up the AAC numbers and compared Texas to see if I was doing it consistent with you, but obviously I wasn't.

My AAC numbers seemed reasonable, ranging from 28 million for Wichita to 39 million for Tulane up to 71 million for UCF and 78 million for UConn.

I have equity in athletics' link pinned to my screen. When the reports are all in I go there typo in each school's name hit continue, next screen has their name in bold so I click on hit and hit continue and it takes you to their main page where you click on revenue and expenses. You scroll down and there will be a total for all revenue and that total usually (but depending upon the school) will include Football, Basketball, All other Sports, and various headings which include contributions and then a total.

Auburn for instance took in somewhere around 61 million on just football, about 16 on basketball, then some figure for all other sports, but then with all other revenue it in the 150 million range.

This is why gross total revenue is the stat I look for. Every school breaks down their revenue differently, but not the Gross Total. It's reflective of the breadth and depth of support so is a good figure to go by. The rest is just accounting.
03-25-2020 11:16 PM
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RE: 2018-9 Gross Total Revenue
Notre Dame must be earning revenue as a football independent from somewhere other than a great conference TV deal and big conference payouts.

It is not doing so badly at $169,547,675.

ND is currently sixth in the nation in revenue, only trailing one school in the SEC (Georgia), two in the Big Ten (Ohio State and Michigan), one in the ACC (Florida State) and one in the Big 12 (Texas).
(This post was last modified: 03-26-2020 08:39 AM by TerryD.)
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RE: 2018-9 Gross Total Revenue
(03-26-2020 08:32 AM)TerryD Wrote:  Notre Dame must be earning revenue as a football independent from somewhere other than a great conference TV deal and big conference payouts.

It is not doing so badly at $169,547,675.

ND is currently sixth in the nation in revenue, only trailing one school in the SEC (Georgia), two in the Big Ten (Ohio State and Michigan), one in the ACC (Florida State) and one in the Big 12 (Texas).

Notre Dame got a good bump last year! They took in 132 in 2016-17 and 149 in 2017-18. They have easily stayed in the top 20 for total revenue the last several years. Their peers are who you would expect, which are the cream of the crop revenue producers in the BIG, ACC, SEC, and Big 12. They outproduce the top PAC schools by a pretty decent margin.
(This post was last modified: 03-27-2020 02:56 PM by bigblueblindness.)
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RE: 2018-9 Gross Total Revenue
(03-27-2020 01:24 PM)bigblueblindness Wrote:  
(03-26-2020 08:32 AM)TerryD Wrote:  Notre Dame must be earning revenue as a football independent from somewhere other than a great conference TV deal and big conference payouts.

It is not doing so badly at $169,547,675.

ND is currently sixth in the nation in revenue, only trailing one school in the SEC (Georgia), two in the Big Ten (Ohio State and Michigan), one in the ACC (Florida State) and one in the Big 12 (Texas).

Notre Dame got a good bump last year! They took in 132 in 2016-17 and 149 in 2017-18. They have easily stayed in the top 20 for total revenue the last several years. Their peers are who you would expect, which are the cream of the crop revenue producers in the BIG, ACC, SEC, and Big 12. They outproduce the top PAC schools by a pretty decent margin.


ND is doing it without a great, big fat Big Ten or SEC television deal or large conference payouts.

It has a smaller TV payout than any P5 school, right now.
(This post was last modified: 03-27-2020 07:36 PM by TerryD.)
03-27-2020 07:34 PM
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RE: 2018-9 Gross Total Revenue
(03-25-2020 11:16 PM)JRsec Wrote:  [quote='bullet' pid='16753400' dateline='1585191614']
JR-how did you get those numbers?

JR:

"#Florida State's revenue was skewed by 78 million in contributions outside of sports revenue. This accounted for a 5.6 million average bump per school in the conferences payout average for Gross Revenue.
The ACC really received a nice 3 million bump per school over the previous year"

I know nothing about $78 million in contributions. How do you know about this? Any detail?
03-27-2020 07:37 PM
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JRsec Offline
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RE: 2018-9 Gross Total Revenue
(03-27-2020 07:37 PM)nole Wrote:  
(03-25-2020 11:16 PM)JRsec Wrote:  [quote='bullet' pid='16753400' dateline='1585191614']
JR-how did you get those numbers?

JR:

"#Florida State's revenue was skewed by 78 million in contributions outside of sports revenue. This accounted for a 5.6 million average bump per school in the conferences payout average for Gross Revenue.
The ACC really received a nice 3 million bump per school over the previous year"

I know nothing about $78 million in contributions. How do you know about this? Any detail?

Go to the equity in athletics web site. Enter Florida State University and do the search. When it comes up click on revenue and expenses. It doesn't list it as a contribution per se, but you'll find the column for unattributed athletic revenue. It doesn't mean it was one massive amount but a cumulative figure from salary buybacks, contributions, etc.

Kansas had a gross total revenue of 164 million a few years ago and 40 million plus of it was contributions for football stadium renovation. 5 or 6 years ago A&M almost hit 200 million due to similar reasons.
(This post was last modified: 03-27-2020 07:43 PM by JRsec.)
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RE: 2018-9 Gross Total Revenue
(03-25-2020 11:16 PM)JRsec Wrote:  
(03-25-2020 10:00 PM)bullet Wrote:  JR-how did you get those numbers?

I pulled up the schools and added revenues from men's, women's, coed and unallocated. For Texas I came up with $274,006,153. That seems WAY too high. Your number seems about right.

I was trying to pull up the AAC numbers and compared Texas to see if I was doing it consistent with you, but obviously I wasn't.

My AAC numbers seemed reasonable, ranging from 28 million for Wichita to 39 million for Tulane up to 71 million for UCF and 78 million for UConn.

I have equity in athletics' link pinned to my screen. When the reports are all in I go there typo in each school's name hit continue, next screen has their name in bold so I click on hit and hit continue and it takes you to their main page where you click on revenue and expenses. You scroll down and there will be a total for all revenue and that total usually (but depending upon the school) will include Football, Basketball, All other Sports, and various headings which include contributions and then a total.

Auburn for instance took in somewhere around 61 million on just football, about 16 on basketball, then some figure for all other sports, but then with all other revenue it in the 150 million range.

This is why gross total revenue is the stat I look for. Every school breaks down their revenue differently, but not the Gross Total. It's reflective of the breadth and depth of support so is a good figure to go by. The rest is just accounting.
I looked it up. I didn't do anything wrong. Equity in Athletics did!

In the single school screen they show $24,166,649 in unallocated revenues and $82,343,701 in unallocated expenses. On the multi-school screen they reverse those. I'm guessing the single school screen is correct as that lower figures is closer to the USA Today numbers.
03-27-2020 07:52 PM
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RE: 2018-9 Gross Total Revenue
https://www.csnbbs.com/thread-896994.html

For reference, DawgNBama did the G5 schools in the linked thread.

Excluding non football members, AAC averages roughly $56 million, MWC $43 million, CUSA $33 million, MAC $32 million, Sun Belt $28 million.
(This post was last modified: 03-27-2020 07:59 PM by bullet.)
03-27-2020 07:57 PM
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RE: 2018-9 Gross Total Revenue
Anyone care to guess how much lower the 2020 numbers will be compared to 2019?

25%, 50%, or 75% lower? Which programs will take the biggest financial hits?
03-29-2020 01:05 PM
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RE: 2018-9 Gross Total Revenue
(03-29-2020 01:05 PM)Wedge Wrote:  Anyone care to guess how much lower the 2020 numbers will be compared to 2019?

25%, 50%, or 75% lower? Which programs will take the biggest financial hits?

The ones with the smallest endowments, the smallest alumni bases, and the fewest annual donors, in short privates and some state schools in states where the ability to raise revenue is difficult.
03-29-2020 02:24 PM
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RE: 2018-9 Gross Total Revenue
Where do an athletic department's biggest donors get their money? Let's say a program is dependent on donors who are in the oil industry. The price of gasoline here has dropped by a dollar a gallon in the last month. There are predictions the price of oil might drop to $10/barrel. Those donors are going to donate a lot less to the athletic department going forward. Might be similar for donors in the travel industry and a few others.
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RE: 2018-9 Gross Total Revenue
I have a question for JRsec or anyone that knows.

Those charts for individual schools show an item called Student Aid. What is the Student Aid figure? Is that student fees that are subsidizing athletics?

Thanks.
(This post was last modified: Yesterday 08:01 PM by texoma.)
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