Hello There, Guest! (LoginRegister)

Post Reply 
“Rice Family”
Author Message
Bookmark and Share
ExcitedOwl18 Online
Heisman
*

Posts: 5,848
Joined: Dec 2013
Reputation: 59
I Root For: Rice
Location: New York
Post: #1
Wink “Rice Family”
Does anybody fine this new marketing slogan annoying?

They seem to be forcing it into every tweet these days.

I prefer “Owl Nation” or something that makes us seem big rather than emphasizes the small size of our fan base.

This is about problem #1000 of those that our athletic department has but still.
03-04-2020 08:39 PM
Find all posts by this user Quote this message in a reply
Advertisement


Owl 69/70/75 Online
Just an old rugby coach
*

Posts: 64,941
Joined: Sep 2005
Reputation: 1690
I Root For: RiceBathChelsea
Location: Montgomery, TX

DonatorsNew Orleans Bowl
Post: #2
RE: “Rice Family”
Well, we certainly have a family that puts the "fun" in dysfunctional.
03-04-2020 08:44 PM
Find all posts by this user Quote this message in a reply
Hou_Lawyer Offline
Water Engineer
*

Posts: 93
Joined: Sep 2016
Reputation: 10
I Root For: Rice
Location:
Post: #3
RE: “Rice Family”
(03-04-2020 08:39 PM)ExcitedOwl18 Wrote:  Does anybody fine this new marketing slogan annoying?

They seem to be forcing it into every tweet these days.

I prefer “Owl Nation” or something that makes us seem big rather than emphasizes the small size of our fan base.

This is about problem #1000 of those that our athletic department has but still.

Low energy and uninspiring. Par for the course.
03-05-2020 11:45 AM
Find all posts by this user Quote this message in a reply
Advertisement


allerretour Offline
Bench Warmer
*

Posts: 134
Joined: Nov 2008
Reputation: 3
I Root For: rice, naturally
Location: Non, rien loué
Post: #4
RE: “Rice Family”
No doubt there's something better out there that some great marketing mind will come up with, but I prefer Family to Nation, personally. I remember when Tim Brewster blew into Minneapolis with his "Gopher Nation" schtick. Sounded stupid, and that was in the context of a flagship state school with one of the largest enrollments in the country. Still sounded silly to most here, and was the object of much derision. Owl Nation? Hey, Rice is closer to Family, might as well own it, until the aforementioned great marketing minds come up with something better. Erica's letter seemed like it was more addressed to a Rice Family than an Owl Nation.
03-05-2020 12:20 PM
Find all posts by this user Quote this message in a reply
ExcitedOwl18 Online
Heisman
*

Posts: 5,848
Joined: Dec 2013
Reputation: 59
I Root For: Rice
Location: New York
Post: #5
RE: “Rice Family”
(03-05-2020 12:20 PM)allerretour Wrote:  No doubt there's something better out there that some great marketing mind will come up with, but I prefer Family to Nation, personally. I remember when Tim Brewster blew into Minneapolis with his "Gopher Nation" schtick. Sounded stupid, and that was in the context of a flagship state school with one of the largest enrollments in the country. Still sounded silly to most here, and was the object of much derision. Owl Nation? Hey, Rice is closer to Family, might as well own it, until the aforementioned great marketing minds come up with something better. Erica's letter seemed like it was more addressed to a Rice Family than an Owl Nation.

"Row The Boat, SKI U MAH!" and "ELITE" are worse than "Gopher Nation"?
03-05-2020 01:13 PM
Find all posts by this user Quote this message in a reply
Advertisement


Almadenmike Offline
Hall of Famer
*

Posts: 18,082
Joined: Jul 2005
Reputation: 98
I Root For: Rice Owls
Location: San Jose, Calif.

DonatorsNew Orleans BowlDonators
Post: #6
RE: “Rice Family”
(03-04-2020 08:39 PM)ExcitedOwl18 Wrote:  Does anybody fine this new marketing slogan annoying?

Where is this used?

I don't see it anywhere on rice.edu (except for "Rice Family Fellows" -- parents who donate more than $10,000/year).

Nor do I see it on the "Verbal Identity" section of Rice's "Brand and Identity Standards" (https://brand.rice.edu/verbal-identity), which still leads with "Unconventional Wisdom".
(This post was last modified: 03-05-2020 01:56 PM by Almadenmike.)
03-05-2020 01:53 PM
Find all posts by this user Quote this message in a reply
GoodOwl Offline
The 1 Hoo Knocks
*

Posts: 12,490
Joined: Nov 2010
Reputation: 461
I Root For: New Horizons
Location: Planiverse
Post: #7
RE: “Rice Family”
(03-04-2020 08:44 PM)Owl 69/70/75 Wrote:  Well, we certainly have a family that puts the "fun" in dysfunctional.

Well, you can't spell "Family" without "I am"

and you can't spell "Rice" without "I see"

and you can't spell "Owls" without "Ow."

Ouch.
(This post was last modified: 03-05-2020 02:03 PM by GoodOwl.)
03-05-2020 02:02 PM
Find all posts by this user Quote this message in a reply
Advertisement


allerretour Offline
Bench Warmer
*

Posts: 134
Joined: Nov 2008
Reputation: 3
I Root For: rice, naturally
Location: Non, rien loué
Post: #8
RE: “Rice Family”
(03-05-2020 01:13 PM)ExcitedOwl18 Wrote:  
(03-05-2020 12:20 PM)allerretour Wrote:  No doubt there's something better out there that some great marketing mind will come up with, but I prefer Family to Nation, personally. I remember when Tim Brewster blew into Minneapolis with his "Gopher Nation" schtick. Sounded stupid, and that was in the context of a flagship state school with one of the largest enrollments in the country. Still sounded silly to most here, and was the object of much derision. Owl Nation? Hey, Rice is closer to Family, might as well own it, until the aforementioned great marketing minds come up with something better. Erica's letter seemed like it was more addressed to a Rice Family than an Owl Nation.

"Row The Boat, SKI U MAH!" and "ELITE" are worse than "Gopher Nation"?
Ski U Mah goes back to the 19th century, so I don't see that going away, regardless of what the latest coach thinks. I hate Row the Boat, because it's about Fleck, not the U. ELITE is horrible also. Fleck grates me personality-wise almost as much as Brewster, although no denying he's had better results. They can do whatever though, as far as I'm concerned. Despite my mother being a cheerleader on the last championship football team, I'm much more interested in Rice athletics than U of MN, sadly for me.
03-05-2020 02:14 PM
Find all posts by this user Quote this message in a reply
ExcitedOwl18 Online
Heisman
*

Posts: 5,848
Joined: Dec 2013
Reputation: 59
I Root For: Rice
Location: New York
Post: #9
RE: “Rice Family”
(03-05-2020 01:53 PM)Almadenmike Wrote:  
(03-04-2020 08:39 PM)ExcitedOwl18 Wrote:  Does anybody fine this new marketing slogan annoying?

Where is this used?

I don't see it anywhere on rice.edu (except for "Rice Family Fellows" -- parents who donate more than $10,000/year).

Nor do I see it on the "Verbal Identity" section of Rice's "Brand and Identity Standards" (https://brand.rice.edu/verbal-identity), which still leads with "Unconventional Wisdom".

Twitter.
03-05-2020 02:16 PM
Find all posts by this user Quote this message in a reply
Advertisement


Almadenmike Offline
Hall of Famer
*

Posts: 18,082
Joined: Jul 2005
Reputation: 98
I Root For: Rice Owls
Location: San Jose, Calif.

DonatorsNew Orleans BowlDonators
Post: #10
RE: “Rice Family”
(03-05-2020 02:16 PM)ExcitedOwl18 Wrote:  
(03-05-2020 01:53 PM)Almadenmike Wrote:  
(03-04-2020 08:39 PM)ExcitedOwl18 Wrote:  Does anybody fine this new marketing slogan annoying?

Where is this used?

I don't see it anywhere on rice.edu (except for "Rice Family Fellows" -- parents who donate more than $10,000/year).

Nor do I see it on the "Verbal Identity" section of Rice's "Brand and Identity Standards" (https://brand.rice.edu/verbal-identity), which still leads with "Unconventional Wisdom".

Twitter.

Which accounts/tweets?

I looked at @RiceUniversity tweets going back to Feb 26, and the only "Rice Family" mention was in reference to Erica's letter "to the Rice Family." Hardly a new marketing slogan there.
03-05-2020 03:06 PM
Find all posts by this user Quote this message in a reply
Intellectual_Brutality Offline
Special Teams
*

Posts: 629
Joined: Dec 2017
Reputation: 6
I Root For: Rice Owls!
Location:
Post: #11
RE: “Rice Family”
(03-05-2020 12:20 PM)allerretour Wrote:  No doubt there's something better out there that some great marketing mind will come up with, but I prefer Family to Nation, personally. I remember when Tim Brewster blew into Minneapolis with his "Gopher Nation" schtick. Sounded stupid, and that was in the context of a flagship state school with one of the largest enrollments in the country. Still sounded silly to most here, and was the object of much derision. Owl Nation? Hey, Rice is closer to Family, might as well own it, until the aforementioned great marketing minds come up with something better. Erica's letter seemed like it was more addressed to a Rice Family than an Owl Nation.

I agree. It's awkward and embarrassing when marketing is completely divorced for reality. For now, family is much more accurate in terms of size, and has good connotations
03-06-2020 08:09 PM
Find all posts by this user Quote this message in a reply
Post Reply 




User(s) browsing this thread: 1 Guest(s)


Copyright © 2002-2020 Collegiate Sports Nation Bulletin Board System (CSNbbs), All Rights Reserved.
CSNbbs is an independent fan site and is in no way affiliated to the NCAA or any of the schools and conferences it represents.
This site monetizes links. FTC Disclosure.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
Powered By MyBB, © 2002-2020 MyBB Group.