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"Something big coming soon"
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Banter Offline
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Post: #61
RE: "Something big coming soon"
(10-02-2019 06:23 AM)Jchuges7 Wrote:  
(10-02-2019 06:19 AM)Romell Shorter Wrote:  First rule of Marketing: Do not lie and under deliver to your customer.

This is something a MAC school would do, not one aspiring to be a P5.

I don't think it was a blatant lie, just a little something they whipped up and everyone ran with due to the lack of clarity. Either way someone should have known better and should have been very clear that it wasn't going to get used.

This is twitter marketing in 2019. Much like in the early 90's when companies did not have any ideas on how to market to Gen X as they were not into "material" things, which launched a bunch of cerebral, artsy and oftentimes confusing ads. Things have changed a bunch, especially with meme culture. Brands, companies, and schools are all embracing this. The NHL and Wendy's are two entities that really have captured this style of marketing. Wendy's will actually "throw shade" at people on twitter. We do live in an age where Dominoes ran an entire advertising campaign about how bad their food was.

One post got people talking and got media outlets to notice UC. We are in a different age with advertising, and UC Twitter just did an excellent job marketing itself.
 
10-02-2019 08:54 AM
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applegbt Offline
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Post: #62
RE: "Something big coming soon"
I am so disappointed that this was a hoax. Not because I liked the field design...I actually think it's hideous. But rather because I think it would be hilarious to to watch them try to play football in a light absorbing black hole.
 
10-02-2019 09:12 AM
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natibeast21 Offline
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Post: #63
RE: "Something big coming soon"
(10-02-2019 08:54 AM)Banter Wrote:  
(10-02-2019 06:23 AM)Jchuges7 Wrote:  
(10-02-2019 06:19 AM)Romell Shorter Wrote:  First rule of Marketing: Do not lie and under deliver to your customer.

This is something a MAC school would do, not one aspiring to be a P5.

I don't think it was a blatant lie, just a little something they whipped up and everyone ran with due to the lack of clarity. Either way someone should have known better and should have been very clear that it wasn't going to get used.

This is twitter marketing in 2019. Much like in the early 90's when companies did not have any ideas on how to market to Gen X as they were not into "material" things, which launched a bunch of cerebral, artsy and oftentimes confusing ads. Things have changed a bunch, especially with meme culture. Brands, companies, and schools are all embracing this. The NHL and Wendy's are two entities that really have captured this style of marketing. Wendy's will actually "throw shade" at people on twitter. We do live in an age where Dominoes ran an entire advertising campaign about how bad their food was.

One post got people talking and got media outlets to notice UC. We are in a different age with advertising, and UC Twitter just did an excellent job marketing itself.

1) Wendy's basically talks trash to other chains in a very obvious and knowingly non-serious way.
2) Remember when McDonald's had their pickle burger joke that people took serious. When you play something off as real and it never was even under consideration its not a good look. McDonald's took some heat for that joke from customers.

Anyways no biggie as I don't think people are upset more of just why would you do that type of thing. If their goal was just to achieve web page hits/views then they succeeded.

Lets watch what really matters on the field Friday and that's two teams trying to get a W.
 
10-02-2019 09:17 AM
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Cataclysmo Offline
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Post: #64
RE: "Something big coming soon"
Popeyes ran an entire marketing campaign on not having a chicken sandwich available.
 
10-02-2019 09:24 AM
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Cataclysmo Offline
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Post: #65
RE: "Something big coming soon"
Did anyone see the IHOP name change to IHOB?
 
10-02-2019 09:25 AM
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bearcat29 Offline
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Post: #66
RE: "Something big coming soon"
I didn't like that tweeter message..."Now get off my lawn!"
 
10-02-2019 10:37 AM
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BearcatMan Offline
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Post: #67
RE: "Something big coming soon"
Well at least they got one thing right...going with the All Blacks again this week.
 
10-02-2019 11:12 AM
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Lush Offline
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Post: #68
RE: "Something big coming soon"
they should make the field all white
 
10-02-2019 12:51 PM
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Bearcat2012 Offline
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Post: #69
RE: "Something big coming soon"
[Image: 9456838.jpg]
 
10-02-2019 01:07 PM
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dubcat14 Offline
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Post: #70
RE: "Something big coming soon"
(10-02-2019 01:07 PM)Bearcat2012 Wrote:  [Image: 9456838.jpg]

Call me old school but that's the way the field should look! Beautiful.
 
10-02-2019 01:39 PM
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Def Berkkat Online
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Post: #71
RE: "Something big coming soon"
(10-02-2019 01:07 PM)Bearcat2012 Wrote:  [Image: 9456838.jpg]

UCF house of horrors...
 
10-02-2019 01:44 PM
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Nobones Offline
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Post: #72
RE: "Something big coming soon"
Chanel 12 had it on the news this morning.
 
10-02-2019 03:36 PM
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Ring of Black Offline
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Post: #73
RE: "Something big coming soon"
By the way, speaking of something big, anyone heard of this place called Plummet Mall? Now THAT sounds like something big!
 
10-02-2019 07:51 PM
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QSECOFR Offline
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Post: #74
RE: "Something big coming soon"
(10-02-2019 07:51 PM)Ring of Black Wrote:  By the way, speaking of something big, anyone heard of this place called Plummet Mall? Now THAT sounds like something big!

As always - you nailed it!
 
10-02-2019 07:53 PM
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Helicopter Offline
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Post: #75
RE: "Something big coming soon"
I understand they got attention and "unique interactions" or whatever the f. But your official social media account teases a big announcement and then fakes a field rendering (several teams as mentioned have colored fields), then several national media outlets run with the story. After that they could of been like just kidding instead their tactic was basically "you believed that you big dumb idiot?" I'm just saying it kind of pissed me off.

You can say I'm being sensitive but next time UC sports has a "big announcement" -- I'll just ignore them.
 
10-02-2019 09:32 PM
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Lush Offline
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Post: #76
RE: "Something big coming soon"
(10-02-2019 09:32 PM)Helicopter Wrote:  I understand they got attention and "unique interactions" or whatever the f. But your official social media account teases a big announcement and then fakes a field rendering (several teams as mentioned have colored fields), then several national media outlets run with the story. After that they could of been like just kidding instead their tactic was basically "you believed that you big dumb idiot?" I'm just saying it kind of pissed me off.

You can say I'm being sensitive but next time UC sports has a "big announcement" -- I'll just ignore them.

what about a dancing bearcat?
 
10-02-2019 09:34 PM
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cpawstoney Offline
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Post: #77
RE: "Something big coming soon"
(10-02-2019 09:34 PM)Lush Wrote:  
(10-02-2019 09:32 PM)Helicopter Wrote:  I understand they got attention and "unique interactions" or whatever the f. But your official social media account teases a big announcement and then fakes a field rendering (several teams as mentioned have colored fields), then several national media outlets run with the story. After that they could of been like just kidding instead their tactic was basically "you believed that you big dumb idiot?" I'm just saying it kind of pissed me off.

You can say I'm being sensitive but next time UC sports has a "big announcement" -- I'll just ignore them.

what about a dancing bearcat?

The Bearcat is going to be on "Dancing with The Starts????" Cool! COGS
 
10-03-2019 07:39 AM
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Bearcatdh58 Offline
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Post: #78
RE: "Something big coming soon"
(10-01-2019 05:38 PM)BearcatJerry Wrote:  
(10-01-2019 10:11 AM)Bearcat2012 Wrote:  [Image: EFzSPegVAAAbyCy.jpg]

04-rock04-rock04-rock04-rock

I get that this is all a joke (and I freakin' love it!), but that's like every possible design thrown up all over the field...

Again... LOVE IT! (That it's not happening...)

Edit: Come to think of it, the design is missing the triangles and the scratch/tear marks... Gotta work those in!
I love it. Like Orson Welles and landing of the Martians story back in the day. Just a touch of humor.😎
(10-01-2019 09:04 AM)dsquare Wrote:  FC is going to put a dome on Nippert.

(10-01-2019 01:32 PM)dsquare Wrote:  
(10-01-2019 01:23 PM)bearcatmark Wrote:  
(10-01-2019 01:19 PM)DownOnRohs Wrote:  The fact that a tweet about something so seemingly inconsequential can get so many people worked up and kick off so many chain reactions is mildly terrifying.

I'm going to start doomsday prepping soon.

It's dumb to get worked up over it, BUT I think the only reason people even thought it was real is that we'd had the comment "Something big coming soon..." earlier. So when it got posted with that "something big" in everyone's head it made waves.

Exactly my thought. I guess the other question is was that really the "big news"?


Sent from my Moto E (4) Plus using CSNbbs mobile app
 
10-03-2019 09:47 AM
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Bearcatdh58 Offline
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Post: #79
RE: "Something big coming soon"
For my fellow Bearcats struggling to find the humor. I suggest an off site therapy session at the Buffalo Trace distillery. It's just a bit of fun and humor. I can't stop laughing. This is just having a bit of fun.😎

Sent from my Moto E (4) Plus using CSNbbs mobile app
 
10-03-2019 09:54 AM
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UCGrad1992 Offline
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Post: #80
RE: "Something big coming soon"
So there ya go. Back to earth gents...

 
10-03-2019 02:27 PM
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