(07-06-2019 09:10 AM)indianasniff Wrote: Is that Siskel or Ebert? Or Leonard Malton?
I wish. I'd be better able to describe what I feel is off about the vid but I repeat, I think "Fueling the Future" hints at what prospective students are looking for, an opportunity to do something exciting even if difficult.
Just taking an academic approach. Look at the challenge of marketing a University. 30 seconds to excite a prospective student about the offerings of the University. That's what, about 9 Professional schools plus Campus Life?
Talk about a razor's edge. It works or it doesn't. Ideas and feedback are good, no? Discussion encouraged, someone here maybe gives someone there a spark of an idea and the next or this effort becomes better.
Opening:
The vid's photo is a white male nurse (med is good, non-traditional role is good).
The opening is a TERRIFIC one-scene non-descript (that's fine) female in Science (that's good) but opening scenes need to be a beat longer to give viewer a chance to cognitively catch-up on what they're watching.
Then a two-scene white male (art, that's good). The first scene is dynamic, the second not needed and cut-off besides.
Then a 3-scene not very dynamic white male (med, that's good). Only the training scene gives good. Walking down the hall? Please.
Then a 2-scene black female basketball player shooting a free throw. That's as bad as optics can get and doesn't represent the opportunities afforded to that student at the University of Toledo. Double dog dare whomever released this video to go ask that student, would you rather us show a clip of you shooting a free throw or doing something in class/lab?
Oveall, the editing of the scenes, particularly the opening do not balance, have too much filler for a 30 second spot and the optics of the last scene are open to much criticism.
The voice over is telling people what they all think and hope for. If they think that, then they already know they think that so shut up. Let the vid tell it. Let the music excite it.
But the hint of the idea is right.
The Art and Astronomy, I couldn't pick a favorite but Art tells the story the best in the time alotted. I'd follow that model for the others. The Med has many flaws, falls flat and doesn't show the diversity of the field. Re-shoot. Campus life got shorted.
They're missing an ending that describes that future. TPS did a WONDERFUL job, graduates tapping a TPS sign on their way in to work. For UT: A simple 3-5 second ending, 8-9 panel montage of those in the clips (or others) in the job or graduate market (future fueled): teacher in front of a class, Prof Lecturing, boardroom, courtroom, tending to a child, whatever is REAL... with a write over: "University of Toledo: Fueling the Future" Music trails...
