(06-18-2019 12:25 AM)murrdcu Wrote: (06-17-2019 02:18 PM)AllTideUp Wrote: Found this article over at ADU by Steve Dittmore. Thought it was interesting in that it laid out some currently operational platforms I haven't even heard of before.
Sinclair and FloSports Poised to Reshape College Sports Content Distribution
I had been following the story of the sale of the RSNs for a while. Technically, they still don't belong to Sinclair as regulatory approval hasn't been given.
Nonetheless, it looks like the RSNs will be branded with the "Stadium" moniker and that may be the beginning of an interesting foray into sports broadcasting. Sinclair may end up being a huge player in the market with their broadcast stations, their RSNs, and their online services...many of which are currently free.
The article raises the question...
How long before the major conferences decide to dedicate large portions of their rights to a company like this?
I think it's a reasonable question because someone noted the other day that we are coming full circle. Until cable and satellite came around, TV was free. The local broadcast stations still send a free signal...multiple signals actually if you have a digital antenna to pick them up.
Now, the internet isn't free, but most people have it. If sports once again becomes a staple of free broadcasting stations/services whether those are terrestrial or virtual then that changes a lot. Even if free online services are used, perhaps, as the bait to get you to buy into the premium services where most of the great content is then that's a game changer.
You want a world where ESPN isn't calling the shots? Pull for Sinclair...
No.
Sinclair pushes a conservative agenda, even on local news stations.
Virtually every major media company pushes a leftist agenda. Of course, private companies are free to do what they wish, but I welcome the balance.
(06-18-2019 12:25 AM)murrdcu Wrote: Flo Sports is plaqued with issues , mostly reliability of broadcasts and being able to show the game to the end — like in extra time or overtime.
Ideally, any sports team or league looking to sell their rights wants the most money for those rights, the highest quality production of that broadcast, and easy accessibility to that broadcast. As this young generation turns into teenagers and young adults, the small screens will be their primary method of viewing entertainment. Providers will have to fight for those subscribers
They probably do have issues on the technical side, but the platform is not very old and probably not well-funded at this stage.
Other companies like ESPN have been in the game for a while and can afford to dump money into losing ventures in order to gain the marketshare. They'll make their money in the long run, but Sinclair is just venturing into a new world.
More to the point, it's not so much about Sinclair as it is about a radically new model of delivery. Right now, they have the motivation and a plan to disrupt the market. Someone else in a similar position might have done the same thing, but most of the legacy media companies make a lot of money with the current way of doing things.
I have no doubt the legacy companies will adapt, but they will likely have to be forced into it. The market tends to work that way. If you're making a ton of money doing Plan A then a competitor usually has to come along with something different before you move to Plan B.
I do agree that a Power 5 or a major pro league won't take a chance on FloSports in the near future, but I think the day is coming when it or a similar service will be a viable option.
If we come to the place where everybody and their brother has a streaming service(we're fast approaching) then I think leagues and/or content providers will end up migrating to whatever platform gives them the best overall distribution. I don't think we should discount the potential value of free apps or free live streaming. If a game is on ABC for example rather than CBS then the barrier for the consumer is the same. Just flip the channel and see whatever it is you're looking for. Under that dynamic, their viewers will stay loyal and migrate with them.
The difference makers will be the ones that can promise a fresh audience to anyone who teams up with them. That dynamic is a little trickier because it in part depends upon the tech being used as well as notoriety of the company. Right now, cable still rules the roost so a popular cable network like ESPN has a built-in audience that tunes in for most anything. Team up with ESPN and you get that fresh audience another company might not have. But there's no guarantee that will always be the case.
It still remains true that OTA networks bring down bigger audiences than even super popular cable networks. The barrier for the consumer is greater with ESPN so they have fewer potential viewers than ABC despite being under the same corporate roof. Alter the barrier for the consumer and you alter the potential for a network to generate rights fees.