orangefan
Heisman
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Joined: Mar 2007
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I Root For: Syracuse
Location: New England
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Yahoo! article on illegal sports streaming
This has the potential to have a huge impact on future rights fees. "Inside the complex world of illegal sports streaming" https://sports.yahoo.com/inside-the-comp...16430.html
The ability of networks and services to continue to pay rights fees depends on their ability to collect money from viewers. The improving quality and access of illegal streams combined with changing attitudes towards piracy present a real threat.
Quote:But consumer knowledge of what’s authorized and what isn’t is eroding. Fewer patrons care. More are willing to take the risk. An estimated 6.5 percent of North American internet-connected households access pirate TV services.
Quote:“From 2010 to 2018, among 18-34-year-olds … viewership on pay TV is down almost 50 percent,” [NBA Commissioner Adam] Silver explained at the Sloan Sports Analytics Conference earlier this month. A whopping 1.5 billion people, he said, follow his league worldwide. But “demand and supply aren’t meeting right now. We know from every bit of research we have, from all the social media platforms, there’s more interest in our product than the ratings reflect.”
And for those ratings, there are higher expectations. From 1997 to 2017, the value of NBA broadcast rights leapt tenfold, to $2.7 billion per year. The NFL’s TV deals appreciated from $1.1 billion annually to around $7 billion. That money trickles down to hundreds of players and thousands of team and league employees, all of whom have vested interests in the continuation of the trend.
But that will depend on the leagues’ and their broadcast partners’ abilities to reach a younger generation that isn’t consuming sports like its predecessors did. It will depend on cable fees and ad sales like it always has, but also increasingly on subscriptions to digital services like ESPN+ – which, in theory, are undercut proportionally more than any other revenue stream by piracy.
I guess I don't need to feel bad about sharing a YouTube TV subscription with my neighbor. At least I'm paying something.
(This post was last modified: 03-28-2019 09:56 AM by orangefan.)
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03-28-2019 09:53 AM |
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BadgerMJ
All American
Posts: 3,025
Joined: Mar 2017
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I Root For: Wisconsin / ND
Location: Wisconsin
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RE: Yahoo! article on illegal sports streaming
(03-28-2019 09:53 AM)orangefan Wrote: This has the potential to have a huge impact on future rights fees. "Inside the complex world of illegal sports streaming" https://sports.yahoo.com/inside-the-comp...16430.html
The ability of networks and services to continue to pay rights fees depends on their ability to collect money from viewers. The improving quality and access of illegal streams combined with changing attitudes towards piracy present a real threat.
Quote:But consumer knowledge of what’s authorized and what isn’t is eroding. Fewer patrons care. More are willing to take the risk. An estimated 6.5 percent of North American internet-connected households access pirate TV services.
Quote:“From 2010 to 2018, among 18-34-year-olds … viewership on pay TV is down almost 50 percent,” [NBA Commissioner Adam] Silver explained at the Sloan Sports Analytics Conference earlier this month. A whopping 1.5 billion people, he said, follow his league worldwide. But “demand and supply aren’t meeting right now. We know from every bit of research we have, from all the social media platforms, there’s more interest in our product than the ratings reflect.”
And for those ratings, there are higher expectations. From 1997 to 2017, the value of NBA broadcast rights leapt tenfold, to $2.7 billion per year. The NFL’s TV deals appreciated from $1.1 billion annually to around $7 billion. That money trickles down to hundreds of players and thousands of team and league employees, all of whom have vested interests in the continuation of the trend.
But that will depend on the leagues’ and their broadcast partners’ abilities to reach a younger generation that isn’t consuming sports like its predecessors did. It will depend on cable fees and ad sales like it always has, but also increasingly on subscriptions to digital services like ESPN+ – which, in theory, are undercut proportionally more than any other revenue stream by piracy.
I guess I don't need to feel bad about sharing a YouTube TV subscription with my neighbor. At least I'm paying something.
This shouldn't really come as a shock to anyone. People have been "pirating" programming as long as there's been pay restrictions.
Showing my age, I can remember people having "descrambler boxes" to clear up the signals on OTA paid programming. Same goes for "stealing" cable, satellite cheater cards and on & on.
It's really one of those costs of doing business.
The technology of cheating always seems to keep up with the technology of programming.
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03-28-2019 10:43 AM |
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