(11-27-2018 10:20 PM)georgia_tech_swagger Wrote: Regardless of opinions of his job performance, Swofford's tenure is nearing its end from an age perspective. I imagine the ACCN launch could well be the swan song.
So .... what should the ACC look for in its next commissioner?
Some thoughts:
- They MUST be from a football background and have a football first mentality. Football drives the revenue bus. I'm not saying abandon basketball. But I am saying the priorities are clear with regards to revenue, and basketball needs to be treated according to the weight it pulls.
- They need to NOT be from a Tobacco Road school
- They need to NOT be from Notre Dame for COI reasons
- Ideally they'd come from VT/GT/Clemson/FSU/Miami
- Ideally they'd have meaningful experience in either the SEC or B1G or Big 12 so they can see how life operates elsewhere too
- Ideally they'd have experience as AD at a mid-level or higher P5 with a track record of successful hires across non-revenue and revenue sports
- Ideally they'd have a background that demonstrated creative fundraising ability
- Ideally they'd have background in defining and advancing brands particularly with respects to video, digital, and online
So the ideal candidate is a former football player in the ACC who went on to work their way up to be Athletic Director in the P5, but traveling some along the way to major programs in the SEC/B1G/Big12.
Here's a name for you: Dan Radakovich. He ticks all those boxes, even if he's not the guy you want responding to a NCAA inquiry.
I like the sound of all that. I'd like the ACC not to fall into the trap of feeling like they have to hire someone from the world of media or technology or business. That seems to be somewhat of a trend about hiring ADs and commissioners over the years.
I think the product is more important than anything. The PAC 12 went down that path, committing to being a media company, a technology company, a global brand...basically everything but a sports product, and it's been pretty disastrous.
The ACC has a lot in common with the PAC...they are the two conferences that have the least committed alumni bases, and cover the most non-college football-obsessed ground. They're at a built in disadvantage.
The mistake that the PAC made is thinking they could pivot off that and short circuit that gap with some entirely different model, without regard to the product. I even bought into it for a while.
There's a difference between being forward thinking which we all want (which the ACC has definitely lacked), and thinking that you can beat fundamentals. And the fundamentals are that product is almost everything.
Given that football is the sweetest peach, the ACC will never have the equal product as the B1G or SEC...the history and alumni bases and geography preordains that.
But to my mind, the commissioner's top responsibility should be on focusing the conference on a football product that is as close to the SEC/B1G as is possible. This conference can still thrive putting a product on the field that's 75-80% of the SEC/B1G, which I think they have in the past 4-5 years (although a step back this year masked by Clemson).
They can NOT thrive (or maybe even survive) if they go back to putting a 40% product on the field like they did for decades.
Cutting distribution deals to get the ACC on TV in Australia or Singapore, exclusive streaming rights on Sprint, a chain of ACC restaurants...that's a lot of shiny extraneous fluff. EVERYTHING that the ACC does, the first question needs to be "How does this make our football (and to a lesser extent other sports) product better?" It needs to be a relentless focus, and everything else needs to line up behind that.
To the extent that other stuff helps, so be it, but I don't want to hire a commissioner who's about that stuff first.
Money is number one, as always. But a good commissioner can get everyone on the same page with the program. There needs to be conference-wide leadership and vision selling about things like scheduling, rules, divisions, officiating, etc.
The best thing Mike Slive ever did was get the SEC schools to stop ratting each other out. The ACC needs a commissioner that can get everyone pulling in the same direction, never an easy task given the disparate institutions, but it's way closer now post realignment-scare than it was ten years ago. We need someone with real gravitas to the athletic departments, not just someone who gets googly-eyes from the presidents.
I don't know who it is...I have a better idea who I don't want than who I want. Someone like Radakovich is definitely promising, that is decently in the mold of what I have in mind.