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ESPN+ reaches 1 million paid subscribers
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quo vadis Online
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Post: #21
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 12:22 PM)arkstfan Wrote:  It's very much a niche product and more so if you live "in market" for your the MLB, NHL, MLS teams you support and don't have interest in out-of-market games.

Well, I think most fans of pro sports teams are very much interested in out-of-market games, because they impact on your home team's situation. E.g., I'm a New Orleans Pelicans fans but I watch tons of NBA games that don't involve the Ps. I'm a Rams NFL fan and watch whatever NFL games are on, etc.

Some college fans may only be interested in the games their team plays, but when it comes to the pros, everyone is pretty much cosmopolitan.
09-21-2018 02:04 PM
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Post: #22
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 09:47 AM)quo vadis Wrote:  
(09-20-2018 03:32 PM)Captain Bearcat Wrote:  
(09-20-2018 01:12 PM)quo vadis Wrote:  
(09-20-2018 10:32 AM)arkstfan Wrote:  Good number but I wonder how much is the transition of Insiders subscribers.

I would expect to see nice growth to the end of the college football season then a slower pace for hoops and baseball.

College football is the biggest thing they have to offer, but I expect pretty good growth as hoops season starts as well. Seems like ESPN+ has quite a stockpile of pretty good basketball games.

How will they react when half of their subscribers leave in April after NCAA basketball is over?

The cable business model had setup and cancellation fees, so subscribers stayed on year-round. But with streaming, people can hop on/off any month. I get the idea that ESPN hasn't factored that into their pricing strategies yet.

FWIW, I've never faced a cancellation/setup fee for cable services, at least not for packages. E.g., if I want to add or drop HBO, i can do that at any time with no fees.

It would shock me if ESPN and Disney haven't factored in something so basic as people choosing to pay or not pay. In fact, I think the $50 for a year deal is precisely designed to get people to subscribe for the whole year.

The last time I got cable, we had to make a deposit for the box. That was awhile ago so things might have changed.

Also because we signed up for a promotional deal, there was a cancellation fee if we dropped it. I think that's fairly standard if you cancel during the 12-month promotional pricing period.

I didn't realize they had a discount for signing up for a whole year. But what content do they have on ESPN+ between the 2nd week of March (when NCAA conference tourneys are finished) and the last week of August (when NCAA football starts)?

From March-August, I'll watch if my college is on but I'm not just going to watch random Pac-12 or SEC non-revenue sports. Are they really going to start filming and streaming every D1 college softball game and every track meet? That's a ton of additional costs and I'd be surprised if it's profitable for ESPN.
09-21-2018 02:18 PM
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Post: #23
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 02:18 PM)Captain Bearcat Wrote:  
(09-21-2018 09:47 AM)quo vadis Wrote:  
(09-20-2018 03:32 PM)Captain Bearcat Wrote:  
(09-20-2018 01:12 PM)quo vadis Wrote:  
(09-20-2018 10:32 AM)arkstfan Wrote:  Good number but I wonder how much is the transition of Insiders subscribers.

I would expect to see nice growth to the end of the college football season then a slower pace for hoops and baseball.

College football is the biggest thing they have to offer, but I expect pretty good growth as hoops season starts as well. Seems like ESPN+ has quite a stockpile of pretty good basketball games.

How will they react when half of their subscribers leave in April after NCAA basketball is over?

The cable business model had setup and cancellation fees, so subscribers stayed on year-round. But with streaming, people can hop on/off any month. I get the idea that ESPN hasn't factored that into their pricing strategies yet.

FWIW, I've never faced a cancellation/setup fee for cable services, at least not for packages. E.g., if I want to add or drop HBO, i can do that at any time with no fees.

It would shock me if ESPN and Disney haven't factored in something so basic as people choosing to pay or not pay. In fact, I think the $50 for a year deal is precisely designed to get people to subscribe for the whole year.

The last time I got cable, we had to make a deposit for the box. That was awhile ago so things might have changed.

Also because we signed up for a promotional deal, there was a cancellation fee if we dropped it. I think that's fairly standard if you cancel during the 12-month promotional pricing period.

I didn't realize they had a discount for signing up for a whole year. But what content do they have on ESPN+ between the 2nd week of March (when NCAA conference tourneys are finished) and the last week of August (when NCAA football starts)?

From March-August, I'll watch if my college is on but I'm not just going to watch random Pac-12 or SEC non-revenue sports. Are they really going to start filming and streaming every D1 college softball game and every track meet? That's a ton of additional costs and I'd be surprised if it's profitable for ESPN.

IIRC, aren't conferences often responsible for the filming costs? As the Old Dominion AD once said:

"A league might say they have a $10 million deal with ESPN,” he told The Virginian-Pilot. “What they don’t tell you is $9 million is sent back to ESPN in production costs. So they actually have a $1 million deal with ESPN.”

As for March through August, I mean, that's a sports desert for all of us who are primarily college hoops and college/NFL football fans, so that applies to any streaming service, not just ESPN+. I do know that ESPN+ will have MLB games and MLS as well, which runs through that time period, and the NHL does to for the first couple of months. They will probably have college baseball during that time too. After that, it's what you get during the summer - golf, a smattering of tennis, etc.

As i said, I have no interest in plus, but if i did, I'd probably just pay the $50 and try it for a year and see how much i watch it during the whole cycle.
(This post was last modified: 09-21-2018 02:44 PM by quo vadis.)
09-21-2018 02:38 PM
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Huskypride Offline
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Post: #24
RE: ESPN+ reaches 1 million paid subscribers
I'm surprised. I just see it as a money grab...
09-21-2018 02:45 PM
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Post: #25
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 02:45 PM)Huskypride Wrote:  I'm surprised. I just see it as a money grab...

Of course it's a money grab, that's what companies are in business to do.

But it also has a strategic role, it's designed to make sure ESPN has a foothold in the cord-cut trend rather than just being victimized by it in terms of lost cable subscribers.

Seems to be working. 07-coffee3
(This post was last modified: 09-21-2018 03:05 PM by quo vadis.)
09-21-2018 03:04 PM
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Post: #26
RE: ESPN+ reaches 1 million paid subscribers
(09-20-2018 03:40 PM)arkstfan Wrote:  
(09-20-2018 03:32 PM)Captain Bearcat Wrote:  
(09-20-2018 01:12 PM)quo vadis Wrote:  
(09-20-2018 10:32 AM)arkstfan Wrote:  Good number but I wonder how much is the transition of Insiders subscribers.

I would expect to see nice growth to the end of the college football season then a slower pace for hoops and baseball.

College football is the biggest thing they have to offer, but I expect pretty good growth as hoops season starts as well. Seems like ESPN+ has quite a stockpile of pretty good basketball games.

How will they react when half of their subscribers leave in April after NCAA basketball is over?

The cable business model had setup and cancellation fees, so subscribers stayed on year-round. But with streaming, people can hop on/off any month. I get the idea that ESPN hasn't factored that into their pricing strategies yet.

Unless you use a card about to expire, you have to undertake an affirmative act to cancel. I'd bet that a significant number of "I'll cancel after the season" people just don't think about it and keep getting dinged $4.99 a month.

If they do like cable, if someone calls ESPN will likely offer them a sweetheart deal to try MLB.tv

I was one of the first to get ESPN plus because of the Terrance Crawford vs Horn fight. I dropped it last week because it’s sucks. Even at $5 a month. They have too many promos and commercials and their content is garbage. If Aresco goes with ESPN plus, he should be ran out of town on a rail. It Sucks bad.
09-21-2018 04:50 PM
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Post: #27
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 04:50 PM)billybobby777 Wrote:  
(09-20-2018 03:40 PM)arkstfan Wrote:  
(09-20-2018 03:32 PM)Captain Bearcat Wrote:  
(09-20-2018 01:12 PM)quo vadis Wrote:  
(09-20-2018 10:32 AM)arkstfan Wrote:  Good number but I wonder how much is the transition of Insiders subscribers.

I would expect to see nice growth to the end of the college football season then a slower pace for hoops and baseball.

College football is the biggest thing they have to offer, but I expect pretty good growth as hoops season starts as well. Seems like ESPN+ has quite a stockpile of pretty good basketball games.

How will they react when half of their subscribers leave in April after NCAA basketball is over?

The cable business model had setup and cancellation fees, so subscribers stayed on year-round. But with streaming, people can hop on/off any month. I get the idea that ESPN hasn't factored that into their pricing strategies yet.

Unless you use a card about to expire, you have to undertake an affirmative act to cancel. I'd bet that a significant number of "I'll cancel after the season" people just don't think about it and keep getting dinged $4.99 a month.

If they do like cable, if someone calls ESPN will likely offer them a sweetheart deal to try MLB.tv

I was one of the first to get ESPN plus because of the Terrance Crawford vs Horn fight. I dropped it last week because it’s sucks. Even at $5 a month. They have too many promos and commercials and their content is garbage. If Aresco goes with ESPN plus, he should be ran out of town on a rail. It Sucks bad.

No more commercials than any other commercial telecast so that argument doesn't fly. Few people consider the 30 for 30 series garbage.

It doesn't have content you like so you don't like it. That's the beauty of the consumer marketplace.
09-21-2018 07:40 PM
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Post: #28
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 03:04 PM)quo vadis Wrote:  
(09-21-2018 02:45 PM)Huskypride Wrote:  I'm surprised. I just see it as a money grab...

Of course it's a money grab, that's what companies are in business to do.

But it also has a strategic role, it's designed to make sure ESPN has a foothold in the cord-cut trend rather than just being victimized by it in terms of lost cable subscribers.

Seems to be working. 07-coffee3

I suspect the hope in Bristol is that ESPN+ will hit some magic number they have in mind by the time ESPN begins its big negotiations for carriage for ESPN, ESPN2, ESPNU SECN, LHN (maybe ACCN) and the waste of bandwidth ESPN News with cable and sat.

The cable/sat folks are going to demand at least a price freeze and greater flexibility to offer packages without ESPN.

ESPN's probably comes in demanding more money and will be willing to budge some on what packages they can offer without ESPN in exchange for being able to take their content direct-to-consumer which they cannot do under the current contract without allowing cable/sat greater freedom to move ESPN family off the basic tier.

The ESPN positioning (if I'm guessing right... so probably not) makes a lot of sense. If people have greater freedom to opt out of ESPN in the conventional delivery system, then it should be priced more premium because the people paying more are almost certainly the people who want it.

Products like SECN, ACCN, LHN and even ESPNU are perfect products to be offered as an add-on to ESPN+. They run a very limited slate of games in football season and offer a lot of stuff that works just fine in an on-demand library. Once college baseball is down to CWS none are offering any game content until around Labor Day so again an online subscription that allows the consumer to watch in linear form or on-demand works just fine.

Now would ESPN be ready to offer ESPN and ESPN2 direct-to-consumer as an add-on at that point? Maybe but I'd expect ESPN and ESPN2 to be offered with one package that wouldn't include U/2/SECN/ACCN/LHN in the base price.
09-21-2018 07:59 PM
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Post: #29
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 07:40 PM)arkstfan Wrote:  
(09-21-2018 04:50 PM)billybobby777 Wrote:  
(09-20-2018 03:40 PM)arkstfan Wrote:  
(09-20-2018 03:32 PM)Captain Bearcat Wrote:  
(09-20-2018 01:12 PM)quo vadis Wrote:  College football is the biggest thing they have to offer, but I expect pretty good growth as hoops season starts as well. Seems like ESPN+ has quite a stockpile of pretty good basketball games.

How will they react when half of their subscribers leave in April after NCAA basketball is over?

The cable business model had setup and cancellation fees, so subscribers stayed on year-round. But with streaming, people can hop on/off any month. I get the idea that ESPN hasn't factored that into their pricing strategies yet.

Unless you use a card about to expire, you have to undertake an affirmative act to cancel. I'd bet that a significant number of "I'll cancel after the season" people just don't think about it and keep getting dinged $4.99 a month.

If they do like cable, if someone calls ESPN will likely offer them a sweetheart deal to try MLB.tv

I was one of the first to get ESPN plus because of the Terrance Crawford vs Horn fight. I dropped it last week because it’s sucks. Even at $5 a month. They have too many promos and commercials and their content is garbage. If Aresco goes with ESPN plus, he should be ran out of town on a rail. It Sucks bad.

No more commercials than any other commercial telecast so that argument doesn't fly. Few people consider the 30 for 30 series garbage.

It doesn't have content you like so you don't like it. That's the beauty of the consumer marketplace.

Exactly. He calls the content garbage, but he was using it to watch a crooked sport like Boxing.
09-21-2018 09:19 PM
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Post: #30
RE: ESPN+ reaches 1 million paid subscribers
Great news for the A10. There seems to be more parity in A10 basketball than any other conference. I find it to be one of the most interesting conferences to follow due to the diversity of methodologies and styles of the teams.

07-coffee3
09-21-2018 10:11 PM
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Post: #31
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 04:50 PM)billybobby777 Wrote:  
(09-20-2018 03:40 PM)arkstfan Wrote:  
(09-20-2018 03:32 PM)Captain Bearcat Wrote:  
(09-20-2018 01:12 PM)quo vadis Wrote:  
(09-20-2018 10:32 AM)arkstfan Wrote:  Good number but I wonder how much is the transition of Insiders subscribers.

I would expect to see nice growth to the end of the college football season then a slower pace for hoops and baseball.

College football is the biggest thing they have to offer, but I expect pretty good growth as hoops season starts as well. Seems like ESPN+ has quite a stockpile of pretty good basketball games.

How will they react when half of their subscribers leave in April after NCAA basketball is over?

The cable business model had setup and cancellation fees, so subscribers stayed on year-round. But with streaming, people can hop on/off any month. I get the idea that ESPN hasn't factored that into their pricing strategies yet.

Unless you use a card about to expire, you have to undertake an affirmative act to cancel. I'd bet that a significant number of "I'll cancel after the season" people just don't think about it and keep getting dinged $4.99 a month.

If they do like cable, if someone calls ESPN will likely offer them a sweetheart deal to try MLB.tv

I was one of the first to get ESPN plus because of the Terrance Crawford vs Horn fight. I dropped it last week because it’s sucks. Even at $5 a month. They have too many promos and commercials and their content is garbage. If Aresco goes with ESPN plus, he should be ran out of town on a rail. It Sucks bad.

There wont be an exclusive ESPN-Plus deal for the AAC. The league is simply to young to completely leave linear television. Such a move would kill its fan base growth. That said---I wouldnt be surprised at all to see a deal where all the AAC content on ESPN-3 is moved to ESPN-Plus. Could even include all or some of what is currently sold to CBS-Sports. The trade off, of course, would be that the AAC would get paid a significant premium to make a move that would significantly decrease its national exposure.
(This post was last modified: 09-21-2018 10:53 PM by Attackcoog.)
09-21-2018 10:52 PM
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Post: #32
RE: ESPN+ reaches 1 million paid subscribers
(09-21-2018 07:59 PM)arkstfan Wrote:  
(09-21-2018 03:04 PM)quo vadis Wrote:  
(09-21-2018 02:45 PM)Huskypride Wrote:  I'm surprised. I just see it as a money grab...

Of course it's a money grab, that's what companies are in business to do.

But it also has a strategic role, it's designed to make sure ESPN has a foothold in the cord-cut trend rather than just being victimized by it in terms of lost cable subscribers.

Seems to be working. 07-coffee3

I suspect the hope in Bristol is that ESPN+ will hit some magic number they have in mind by the time ESPN begins its big negotiations for carriage for ESPN, ESPN2, ESPNU SECN, LHN (maybe ACCN) and the waste of bandwidth ESPN News with cable and sat.

The cable/sat folks are going to demand at least a price freeze and greater flexibility to offer packages without ESPN.

ESPN's probably comes in demanding more money and will be willing to budge some on what packages they can offer without ESPN in exchange for being able to take their content direct-to-consumer which they cannot do under the current contract without allowing cable/sat greater freedom to move ESPN family off the basic tier.

The ESPN positioning (if I'm guessing right... so probably not) makes a lot of sense. If people have greater freedom to opt out of ESPN in the conventional delivery system, then it should be priced more premium because the people paying more are almost certainly the people who want it.

Products like SECN, ACCN, LHN and even ESPNU are perfect products to be offered as an add-on to ESPN+. They run a very limited slate of games in football season and offer a lot of stuff that works just fine in an on-demand library. Once college baseball is down to CWS none are offering any game content until around Labor Day so again an online subscription that allows the consumer to watch in linear form or on-demand works just fine.

Now would ESPN be ready to offer ESPN and ESPN2 direct-to-consumer as an add-on at that point? Maybe but I'd expect ESPN and ESPN2 to be offered with one package that wouldn't include U/2/SECN/ACCN/LHN in the base price.

The model is very much still up in the air.

Sling is offering packages with ESPN and packages with FS1 as an either or thing.

Hulu is offering all the major sports channels (aside from a couple exceptions) on its live TV platform.

A few premium sports channels are out there like DAZN which is fight sports is 9.99 a month. Could ESPN charge 15 dollars like HBO does for its content? Do you see HBO splitting channels when you're paying for a subscription? The answer to the second question is likely no.

I think there might be something for developing regional arrangements. For 5.00 you can get the B1G and MAC content as a subscriber. The payout is more if the game is on ABC, then ESPN, then ESPN2 and ESPNU. The B1G would earn more money but the MAC could make out like a bandit with its midweek arrangement.
09-21-2018 11:50 PM
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Post: #33
RE: ESPN+ reaches 1 million paid subscribers
Love the work ESPN+ has been doing putting Serie A at your fingertips
09-22-2018 07:37 AM
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Post: #34
RE: ESPN+ reaches 1 million paid subscribers
(09-20-2018 03:32 PM)Captain Bearcat Wrote:  
(09-20-2018 01:12 PM)quo vadis Wrote:  
(09-20-2018 10:32 AM)arkstfan Wrote:  Good number but I wonder how much is the transition of Insiders subscribers.

I would expect to see nice growth to the end of the college football season then a slower pace for hoops and baseball.

College football is the biggest thing they have to offer, but I expect pretty good growth as hoops season starts as well. Seems like ESPN+ has quite a stockpile of pretty good basketball games.

How will they react when half of their subscribers leave in April after NCAA basketball is over?

The cable business model had setup and cancellation fees, so subscribers stayed on year-round. But with streaming, people can hop on/off any month. I get the idea that ESPN hasn't factored that into their pricing strategies yet.

Make hay while the sun shines. On rainy days go to the barn and work on the equipment. Farming is season al too. After the harvest (initial money grab) all marketing departments and farmers return to the board room to plan for next season with the statistics from the season that just closed and they map out the plans for the next season. 04-cheers
(This post was last modified: 09-22-2018 10:34 AM by panite.)
09-22-2018 10:33 AM
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Post: #35
RE: ESPN+ reaches 1 million paid subscribers
ESPN+ is easier to use than some of the other packages that conferences have. The CAA, for example, is one of the only leagues with major content (basketball and football) on College Sports Live. It’s free, but it is buggy and hard to use.

It’s basically a poor man’s CBSSN (whatever that means). And CBSSN (where they place the semis and finals of the CAA basketball tourney) is hard to use on most cordcutting devices and is way up on digital cable on most systems.

The parents of a lot of these schools in the smaller leagues use ESPN+ a lot. Them along with soccer folks and die-hard mid-major fans are the biggest fans of ESPN+.
09-22-2018 10:37 AM
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RE: ESPN+ reaches 1 million paid subscribers
It is $5.00 now. Wait a few years.
09-22-2018 02:14 PM
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Post: #37
RE: ESPN+ reaches 1 million paid subscribers
(09-20-2018 05:07 PM)teamvsn Wrote:  
(09-20-2018 04:07 PM)DoubleRSU Wrote:  
(09-20-2018 03:57 PM)Chuck A Wrote:  Can someone PLEASE tell me the difference between ESPN+ and ESPN3?

ESPN3 is “free” to you if your cable/internet company has a deal with ESPN to give it to you.

ESPN+ is a paid subscription, whether you have a traditional paid TV service or not.

ESPN + is available to everyone (who is willing to pay)

ESPN3 is not

What about the programming? Are there games on + that aren't on 3? And vice versa.

If I have ESPN3, is there a point to ESPN+?

The programming on ESPN+ is completely separate from that on ESPN3. For instance, ESPN+ has an MLB Game of the Day, and NHL Game of the Day, and the former MLS season ticket package all included. None of those games will be on ESPN3. In some cases, ESPN+ and ESPN3 divvy up games from commonly held packages, so for instance you might see MAC football games on ESPN3 and ESPN+, but they will be different games.
09-24-2018 11:15 AM
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Wedge Offline
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Post: #38
RE: ESPN+ reaches 1 million paid subscribers
(09-22-2018 02:14 PM)sierrajip Wrote:  It is $5.00 now. Wait a few years.

When Netflix first raised its monthly fee for streaming, they had been offering it for more than six years, and they already had 35 million subscribers at the time of their first price increase. Disney won't be more aggressive than that, and at any rate it will take them at least a few more years to move enough premium content to ESPN+ to justify a price increase.
09-24-2018 11:28 AM
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Post: #39
RE: ESPN+ reaches 1 million paid subscribers
(09-24-2018 11:28 AM)Wedge Wrote:  
(09-22-2018 02:14 PM)sierrajip Wrote:  It is $5.00 now. Wait a few years.

When Netflix first raised its monthly fee for streaming, they had been offering it for more than six years, and they already had 35 million subscribers at the time of their first price increase. Disney won't be more aggressive than that, and at any rate it will take them at least a few more years to move enough premium content to ESPN+ to justify a price increase.

Agreed. At this point, they are trying to grow revenues by building a subscriber base. Having a consistent price point should help them do so.
09-24-2018 11:38 AM
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Post: #40
RE: ESPN+ reaches 1 million paid subscribers
(09-24-2018 11:28 AM)Wedge Wrote:  
(09-22-2018 02:14 PM)sierrajip Wrote:  It is $5.00 now. Wait a few years.

When Netflix first raised its monthly fee for streaming, they had been offering it for more than six years, and they already had 35 million subscribers at the time of their first price increase. Disney won't be more aggressive than that, and at any rate it will take them at least a few more years to move enough premium content to ESPN+ to justify a price increase.

The Netflix numbers were worldwide, not sure if ESPN+ is available outside the US.

But they will want a lot more than 1 million subscribers before they bump price and they may not be terribly inclined to bump when they get the numbers up, instead focusing up-selling out-of-market packages and eventually conference networks, LHN, and maybe eventually ESPN/ESPN2
09-24-2018 12:55 PM
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