My buddy, a marketing guru, created this flywheel as a means of success for NIU and the MAC conference...If any of you follow the success of Jeff Bezos and Amazon, you will have heard of the Amazon Flywheel before...long story short, the Amazon Flywheel dictates that a strategy that hits on repeated actions around the wheel will lead to long term success and growth

Here is my buddy's adaption of that successful wheel...



MAC Flywheel;

How to win the national championship within the next 10 years.

The Flywheel

Unfortunately the flywheel is not a secret receiving route that will solve all of the MACs problems. Andrew Tonner of TheMotleyFool.com explains it below.

" A flywheel at standstill requires a substantial amount of effort to begin spinning. However, once in motion, the flywheel begins to develop a momentum of its own, which makes it increasingly easy to spin. This same idea of momentum applies to the business analogy as well. Each improvement Amazon's employees make to fuel the flywheel helps accelerate the company's cycle of growth. "

There are three phases to this flywheel. All working towards making one of the members of the MAC a national champion.

MAC, National Champions Flywheel

Phase 1: Win vs poor performing Power 5 Conference teams.

We already do this, but we need to make sure we keep doing this and advertise it as much as possible. Claiming things like the MAC is 4-1 vs the Big12 the last two years.

Phase 2: Convince fans and recruits that there are 6 power conferences.

We need to stop saying Power 5 and refer to it as the Power 6. Then if questions rattle them off like. "which of the Power 6 conferences will be left out of the playoffs this year? SEC, BIG10, MAC, ACC, BIG12 or PAC12?"

Phase 3: Improve Recruiting Class

Perception is reality, just because a team is in the Power 6 doesn't mean that their team is better. If we can convince recruits and recruit ranking websites of the inclusion of the MAC in the Power 6 than we should in turn get higher star recruits. A recruit is many times ranked highly because of their offers from Power 6 teams. This will bring more skilled players to MAC teams since we will now be associated with a Power 6 team (the only teams allowed in the college football playoffs).

It would be great to get everyone on the same page here. See y'all on Tuesday, Wednesday and Thursday plus sometimes Saturday for some Power 6 MACtion!