From Awful Announcing:

Quote:They were marketed as an alternative to the expensive bundles that cable and satellite were offering. But now, just like their hard-wired counterparts, streaming services DirecTV Now and PlayStation Vue have announced price hikes. Both services will raise their fees by $5/month across all of their tiers.

Quote:PlayStation Vue announced its hike was required to “keep pace with rising business costs and enable us to continue offering a better way to watch the best in live sports, entertainment, and news.” In other words, the networks are charging higher subscriber fees to the streaming services just like their pay TV brethren and the cost has to be passed down to the consumer.

In the long run, these sorts of services will still likely be cheaper than the traditional cable bundle, but the prices will continue to go up as the market shifts. When streaming services become the go-to rather than a trendy alternative, things will really get interesting.