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Fort Wayne’s new branding
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IWokeUpLikeThis Online
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Fort Wayne’s new branding
http://www.wane.com/sports/purdue-fort-w...1247217621

At least they kept Fort Wayne and the Mastadon logo, but Purdue making sure to get their slice of the branding pie of a team that whipped the Hoosiers the past 2 years.

I think the general public will ignore Purdue-Ft Wayne and stick with Fort Wayne.

Fort Wayne is opening a new arena soon. Allen County War Memorial Coliseum was a classic venue for the Mastadons and minor league hockey.

They really belong in the Horizon.
06-19-2018 05:28 AM
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Mav Offline
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Post: #2
RE: Fort Wayne’s new branding
I still say making them change their colors to match Purdue's is bush league.
06-19-2018 07:53 AM
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Lord Stanley Offline
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RE: Fort Wayne’s new branding
[Image: Purdue%20Fort%20Wayne%20athletics%20logo...40_360.jpg]

That's just........................ awful.
06-19-2018 08:27 AM
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BePcr07 Offline
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RE: Fort Wayne’s new branding
The black, gold, gray, white, and blue combo looks atrocious
(This post was last modified: 06-19-2018 08:28 AM by BePcr07.)
06-19-2018 08:28 AM
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johnintx Offline
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Post: #5
RE: Fort Wayne’s new branding
It's a standard in Indiana. IU's branch campuses use the same crimson and white colors, while Purdue's branch campuses use black and gold. IUPUI, as a campus of both schools, uses red and gold.

I will agree that the Fort Wayne blue and white looks ugly with the Purdue black and gold. I understand the nod to the previous history of IPFW. But, I don't think the Purdue black and gold will go away. They're part of Purdue now.
06-19-2018 10:27 AM
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Cyniclone Offline
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RE: Fort Wayne’s new branding
If they're going to go in on the Purdue colors then they might as well go all in and change the crest from dark blue to black. Half-measures rarely work, especially ones this artless in execution.

I would say having to add Purdue to their athletic branding hurts them because it turns them into an adjunct, but it's not as though Fort Wayne as a brand has that much history.
06-19-2018 12:57 PM
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BePcr07 Offline
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RE: Fort Wayne’s new branding
(06-19-2018 12:57 PM)Cyniclone Wrote:  If they're going to go in on the Purdue colors then they might as well go all in and change the crest from dark blue to black. Half-measures rarely work, especially ones this artless in execution.

I would say having to add Purdue to their athletic branding hurts them because it turns them into an adjunct, but it's not as though Fort Wayne as a brand has that much history.

I would go further to say that even though Purdue is a B1G institution, the name "Purdue" doesn't seem to hold as much weight as "Indiana." Indiana-Fort Wayne sounds better than Purdue-Fort Wayne, in my opinion.
06-19-2018 03:36 PM
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Ernest T Offline
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Post: #8
RE: Fort Wayne’s new branding
Not sure about the new arena, I thought the mayor killed that proposal in late 2017
06-19-2018 04:09 PM
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NoDak Offline
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RE: Fort Wayne’s new branding
(06-19-2018 03:36 PM)BePcr07 Wrote:  
(06-19-2018 12:57 PM)Cyniclone Wrote:  If they're going to go in on the Purdue colors then they might as well go all in and change the crest from dark blue to black. Half-measures rarely work, especially ones this artless in execution.

I would say having to add Purdue to their athletic branding hurts them because it turns them into an adjunct, but it's not as though Fort Wayne as a brand has that much history.

I would go further to say that even though Purdue is a B1G institution, the name "Purdue" doesn't seem to hold as much weight as "Indiana." Indiana-Fort Wayne sounds better than Purdue-Fort Wayne, in my opinion.

IPFW is splitting. Since most of the colleges are associated with Purdue, 80% of the former IPFW will be PUFW. The other 20% or so will be IUFW, which won’t have athletic teams (yet).
06-19-2018 04:23 PM
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Schadenfreude Offline
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Post: #10
RE: Fort Wayne’s new branding
A different shade of blue would might work better with that old gold and black.

(Oh well. Maybe in the future.)

Does anyone know if IUPUI is also changing its name?
(This post was last modified: 06-19-2018 06:21 PM by Schadenfreude.)
06-19-2018 06:20 PM
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NoDak Offline
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RE: Fort Wayne’s new branding
(06-19-2018 06:20 PM)Schadenfreude Wrote:  A different shade of blue would might work better with that old gold and black.

(Oh well. Maybe in the future.)

Does anyone know if IUPUI is also changing its name?

In contrast with IPFW which is mostly Purdue colleges, IUPUI colleges are mostly IU affiliated. The Purdue engineering school there would have to split off.

Apparently, Indiana U will not support decisions that were made in a cooperative agreement, so they took the Health Sciences college at IPFW and left. Since they own 80% of IUPUI, they already effectively control it.

http://www.journalgazette.net/opinion/co...ipfw-split
(This post was last modified: 06-19-2018 07:08 PM by NoDak.)
06-19-2018 07:07 PM
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Chuck_A Offline
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Post: #12
RE: Fort Wayne’s new branding
This is the way Fort Wayne should have gone. It's amazing the University didn't reach out to this dude. This is excellent!


[Image: c0ed3b59513831.5aa19c8e6eda1.png]




Fort Wayne Rebranding Concept by Wes Teska (@westeska)
(This post was last modified: 06-23-2018 01:00 PM by Chuck_A.)
06-23-2018 12:30 PM
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The Cutter of Bish Offline
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Post: #13
RE: Fort Wayne’s new branding
(06-19-2018 08:27 AM)Lord Stanley Wrote:  [Image: Purdue%20Fort%20Wayne%20athletics%20logo...40_360.jpg]

That's just........................ awful.

Well, for a derivative/second-class institution of the Purdue system, you get this for branding.

Away from the flagships, it’s like you just can’t have nice things.
06-23-2018 01:05 PM
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indianasniff Offline
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Post: #14
RE: Fort Wayne’s new branding
There is no arena planned in Fort Wayne. Some discussion about an arena on the old GE campus but that is just talk. Fort Wayne does not need another arena
06-28-2018 12:09 PM
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