From the Wall Street Journal:

FOX wants to reduce ad time from 13 minutes an hour to 2 minutes

Now, I think this is interesting.

One of the reasons streaming services have taken off is the ability to watch content on demand or binge watch as it were, but it's also about avoiding so many ads that interrupt the flow of a normal show.

What's also interesting to me is that DVR is one of the things that initially led to sports becoming so much more important. The ability to fast forward through commercials on a regular TV show left live sporting events as one of the few types of content that would force viewers to consume commercials and thus undergird the profitability of networks.

The cat is out of the bag to some degree, but would radically altering the way people view commercials stem the tide of how TV consumption has changed in recent years?

And would networks take this same approach with sporting events assuming they can still get good value out of the ads?

(03-26-2018 05:51 AM)AllTideUp Wrote:  From the Wall Street Journal:

FOX wants to reduce ad time from 13 minutes an hour to 2 minutes

Now, I think this is interesting.

One of the reasons streaming services have taken off is the ability to watch content on demand or binge watch as it were, but it's also about avoiding so many ads that interrupt the flow of a normal show.

What's also interesting to me is that DVR is one of the things that initially led to sports becoming so much more important. The ability to fast forward through commercials on a regular TV show left live sporting events as one of the few types of content that would force viewers to consume commercials and thus undergird the profitability of networks.

The cat is out of the bag to some degree, but would radically altering the way people view commercials stem the tide of how TV consumption has changed in recent years?

And would networks take this same approach with sporting events assuming they can still get good value out of the ads?

Why major sports haven't been advertising like soccer does with the continuous ad banner is baffling to me.