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ROOT Sports to be rebranded as AT&T Sports Networks
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MWC Tex Offline
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Post: #1
ROOT Sports to be rebranded as AT&T Sports Networks
http://awfulannouncing.com/local-network...hwest.html

Not sure the whole effect this will have or maybe provide some expansion of the region networks by AT&T. I guess we'll see.

Note that ROOT will keep the brand in the Northwest region.
06-14-2017 10:15 AM
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Jjoey52 Offline
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ROOT Sports to be rebranded as AT&T Sports Networks
But will they replace The dreaded Jenny Cavnar?


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06-14-2017 10:30 AM
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MissouriStateBears Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
Be interesting to see if AT&T will start a national sports network with it purchasing TimeWarner. Turner sports lineup on one channel could provide a nice sports channel.
06-14-2017 02:16 PM
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MplsBison Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
It's just a musical chairs game of changing the sign on the front door. These four studios have been around for while.

They used to be Fox Sports Net (and in Houston it was also Comcast), then rebranded under Root, and now that AT&T bought DirecTV they're being rebranded again to AT&T ... except in Seattle for no apparent reason (AT&T not well liked there?). EDIT: possible because the Seattle Mariners own a controlling share of the studio.



(somewhat off-topic ...)

The interesting thing, to me, is I think you're going to see the emergence of four main players in wireless and TV: AT&T and Verizon from the wireless side, and Comcast and Charter from the TV side. Of course, all four of these are going to offer all four services: wireless, landline phone, pay TV, and internet.

The only one without a component of its core business in the TV realm is Verizon, as its FIOS product is still relatively small in number of subscribers. BUT, if they acquire DISH and Sling .....
(This post was last modified: 06-14-2017 03:44 PM by MplsBison.)
06-14-2017 03:22 PM
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MplsBison Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
(06-14-2017 02:16 PM)MissouriStateBears Wrote:  Be interesting to see if AT&T will start a national sports network with it purchasing TimeWarner. Turner sports lineup on one channel could provide a nice sports channel.

The name of the game for any new national TV channel is to get carriage on the major cable and sat systems around the country.

TNT and TBS are in most TV homes that still pay for these types of services, so any Turner sports properties will likely remain on those channels instead of a new channel, unless that new channel can get equal levels of carriage.


These are four regional sports studios that have been around long enough to have been branded FSN channels in the past. They all eventually came to be owned by DirecTV and when AT&T bought DirecTV, they came under ownership of AT&T.
06-14-2017 03:28 PM
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chargeradio Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
(06-14-2017 03:28 PM)MplsBison Wrote:  
(06-14-2017 02:16 PM)MissouriStateBears Wrote:  Be interesting to see if AT&T will start a national sports network with it purchasing TimeWarner. Turner sports lineup on one channel could provide a nice sports channel.

The name of the game for any new national TV channel is to get carriage on the major cable and sat systems around the country.

TNT and TBS are in most TV homes that still pay for these types of services, so any Turner sports properties will likely remain on those channels instead of a new channel, unless that new channel can get equal levels of carriage.
I've always thought Turner should convert TruTV to a sports channel. TruTV apparently bid on the NHL package that went to NBCSN, so it's possible Turner may have explored this angle. Given the format of the NHL, NBA, and NCAA postseasons, there would likely still be some sporting events on TBS and TNT.

What Turner really needs, though, is football. They would make a better cable partner for the Pac 12, especially if they could move the OTA games to CBS. TruTV (or TBS or TNT) could serve as the ESPN/FS1 counterpart, and the low-end games could be moved to the AT&T/Root regionals.

Fox then climbs further into bed with the B1G. ABC/ESPN eventually wrap up the ACC (aside from Notre Dame) and SEC in their entirety. Army starts getting more exposure on CBS to offset losing the SEC.
06-14-2017 08:53 PM
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DavidSt Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
(06-14-2017 08:53 PM)chargeradio Wrote:  
(06-14-2017 03:28 PM)MplsBison Wrote:  
(06-14-2017 02:16 PM)MissouriStateBears Wrote:  Be interesting to see if AT&T will start a national sports network with it purchasing TimeWarner. Turner sports lineup on one channel could provide a nice sports channel.

The name of the game for any new national TV channel is to get carriage on the major cable and sat systems around the country.

TNT and TBS are in most TV homes that still pay for these types of services, so any Turner sports properties will likely remain on those channels instead of a new channel, unless that new channel can get equal levels of carriage.
I've always thought Turner should convert TruTV to a sports channel. TruTV apparently bid on the NHL package that went to NBCSN, so it's possible Turner may have explored this angle. Given the format of the NHL, NBA, and NCAA postseasons, there would likely still be some sporting events on TBS and TNT.

What Turner really needs, though, is football. They would make a better cable partner for the Pac 12, especially if they could move the OTA games to CBS. TruTV (or TBS or TNT) could serve as the ESPN/FS1 counterpart, and the low-end games could be moved to the AT&T/Root regionals.

Fox then climbs further into bed with the B1G. ABC/ESPN eventually wrap up the ACC (aside from Notre Dame) and SEC in their entirety. Army starts getting more exposure on CBS to offset losing the SEC.


TBS and TNT used to have WCW Wrestling, college football and many other sports on them. MWC and AAC could get a special deal with them.
06-14-2017 08:58 PM
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MplsBison Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
NBCSN was converted from Versus, which was converted from Outdoor Life Network, so not entirely far fetched to convert TruTV to a sports channel.

Like any sports channel, the key to gaining carriage and viewers is entirely based on what games they have and how well they do in producing the broadcast.
(This post was last modified: 06-15-2017 07:56 AM by MplsBison.)
06-14-2017 09:00 PM
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chargeradio Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
(06-14-2017 08:58 PM)DavidSt Wrote:  TBS and TNT used to have WCW Wrestling, college football and many other sports on them. MWC and AAC could get a special deal with them.
Putting the American in the CBS/Turner camp would help with keeping Navy fully engaged.

If you take a typical late-season conference weekend you could have the following:

CBS
Noon - Army or Navy (could be moved to 3:30)
3:30 - Pac 12 (could also be moved to 7:30)

"Turner Sports"
Noon - Army or Navy
3:30, 7:00, 10:30 - Pac 12

CBS Sports Network
11:30, 3:00, 6:30, 10:00 - American (2), Mountain West (2)

RSNs (AT&T, Pac 12 Network, whatever)
12:00 - American
3:30, 7:00, 10:30 - Pac 12 (2), Mountain West (1)

If the Pac 12 expands to 16, you get one more game at the RSN level, and then CBS likely picks up another game if those four additions are in the Central Time Zone.

The SEC and ACC would likely have 14 games between them in a typical weekend, which would mean 2 for ABC, 2 for ESPN, 2 for ESPN 2, 2 for ESPNU, and 3 each for the ACC and SEC networks. For early season and week 12, overflow channels come into play, and possibly ESPNEWS as well. ESPNEWS gets the MAC and Sun Belt.

The Big 12, if it still exists in something like its present form, would get a game on Fox, 1 each on ESPN/2/U, and then 1 at the RSN level.
06-14-2017 09:31 PM
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CardinalJim Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
Turner broadcast college football back in the '80's. Not sure why they got out of the business then.
CJ

https://en.m.wikipedia.org/wiki/College_Football_on_TBS
(This post was last modified: 06-15-2017 03:12 AM by CardinalJim.)
06-15-2017 03:09 AM
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C2__ Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
(06-14-2017 08:53 PM)chargeradio Wrote:  
(06-14-2017 03:28 PM)MplsBison Wrote:  
(06-14-2017 02:16 PM)MissouriStateBears Wrote:  Be interesting to see if AT&T will start a national sports network with it purchasing TimeWarner. Turner sports lineup on one channel could provide a nice sports channel.

The name of the game for any new national TV channel is to get carriage on the major cable and sat systems around the country.

TNT and TBS are in most TV homes that still pay for these types of services, so any Turner sports properties will likely remain on those channels instead of a new channel, unless that new channel can get equal levels of carriage.
I've always thought Turner should convert TruTV to a sports channel. TruTV apparently bid on the NHL package that went to NBCSN, so it's possible Turner may have explored this angle. Given the format of the NHL, NBA, and NCAA postseasons, there would likely still be some sporting events on TBS and TNT.

What Turner really needs, though, is football. They would make a better cable partner for the Pac 12, especially if they could move the OTA games to CBS. TruTV (or TBS or TNT) could serve as the ESPN/FS1 counterpart, and the low-end games could be moved to the AT&T/Root regionals.

Fox then climbs further into bed with the B1G. ABC/ESPN eventually wrap up the ACC (aside from Notre Dame) and SEC in their entirety. Army starts getting more exposure on CBS to offset losing the SEC.

TruTV has a few signature shows now, especially Impractical Jokers, so I doubt there's a change coming in that regard. Cable channels die and as the technology shifts, maybe they can buy out some other channel and convert it to Turner Sports. Frankly, that should have been done a decade ago. Or maybe they could show some sports on Tru. But why do that when IJ and the Carbanaro Effect bring in good ratings and make up a significant bulk of the time slots they get? They should just create some streaming entity called Turner Sports available on Smart Phones, laptops and other wireless devices.
06-15-2017 05:21 AM
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Jjoey52 Offline
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ROOT Sports to be rebranded as AT&T Sports Networks
Tru could move Carbonaro and other successful shows to TBS/TNT and then take the sports on. Shows like Operation Repo (arguably the worst tv show ever) could die and not be missed.


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06-15-2017 02:24 PM
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MissouriStateBears Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
TimeWarner's sports offerings is exactly what FOX needed for FS1.
06-15-2017 02:54 PM
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MplsBison Offline
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
The four largest media conglomerates are: Comcast (via NBC Universal), Disney, AT&T (via Time Warner Inc), and 21st Century Fox.

If Charter and Verizon (+ Dish/Sling) link up with Disney and 21CF, then we'll really have a consolidated pipeline from studio to consumer within four Giga-brands ...
06-15-2017 04:16 PM
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RE: ROOT Sports to be rebranded as AT&T Sports Networks
(06-15-2017 02:24 PM)Jjoey52 Wrote:  Tru could move Carbonaro and other successful shows to TBS/TNT and then take the sports on. Shows like Operation Repo (arguably the worst tv show ever) could die and not be missed.


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The problem then is that they aren't in heavy rotation, which is how you build a fanbase. If you just show an hour or two a day, you don't get to see too many episodes. I went from not having seen an episode of Impractical Jokers to having seen the majority in two months. That doesn't happen if they show an hour a day fIve days a week.

I think they realize they have a good thing going and if anything focus on non-TV media.
06-15-2017 04:31 PM
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