(06-07-2017 03:31 PM)CoastalJuan Wrote: I've seen this brought up in prior threads, but wanted to get opinions.
I just got a survey, which I assume was sent to all alumni, asking about branding. The university is considering changing from "Tomorrow Starts Here" to something else ("This is where bulls run!" is my top recommendation, and it looks like they are also looking into the "East Carolina" vs. "ECU" topic.
One of the questions on the survey is...
"How would you rate your feelings about the following? The university being referred to as ECU (similar to schools like LSU, TCU, NYU, VCU, etc.)?"
So what say you Pirate Nation, fellow AAC fans, and visiting trolls?
So, let's run these in order, shall we?
-LSU: Only called that because, literally, "Louisiana State University" has too many syllables... Especially in the deep south.
-TCU: I still hear people call TCU "Texas Christian," but again, it was a shorthand.
-NYU: Really? How often, outside of watching old re-runs of "Law and Order" or "Blue Bloods" do you hear people talk about NYU? And when they do, it's really to distinguish NYU from CCNY, CUNY, or some other school in the New York City area.
-VCU: Like LSU, it's a lot of syllables for a quick reference... Virginia Commonwealth University. And because Virginia is a "Commonwealth" rather than a "State" otherwise it'd be "Virginia State" which is a lot more manageable.
And you left out:
-USC (the one in Cali, not South Carolina): I still hear people interchangeably refer to "USC" and "Southern Cal." Honestly, it's almost equal... Aside from Southern California University's attempt to trademark the letters "USC" which pissed off South Carolina so that they counter sued. But that's a different story.
I think "East Carolina" ought to go with "East Carolina." When "Central Florida" rebranded themselves with "UCF" it didn't really stop anyone from calling them "Central Florida." And yeah, in quick conversation we'll all say "ECU" instead of trying to type out "East Carolina University." But that's convenience, not trying to rebrand your moniker or nick-name. And, in the end, someone is going to ask "What does the 'ECU' stand for?" and you'll have to answer it anyway.
Unless you rename your school "Tidewater University"....because that's just what this conference needs...another TU/UT.