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SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
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brock20 Offline
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Post: #1
SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
Anyone know any of the details around the SoCon ESPN3 deal? Do the schools get any money from ESPN? I was under the impression that the schools had to pay for the cost of the equipment and also have to provide all the announcers, graphics, etc. Is this true? If the only benefit to being on ESPN3 is that you get to be shown on their ESPN3 platform (which is not free) why not move to something like YouTube, Twitter, Facebook, etc. where you would have a lot more potential viewers?
05-17-2017 02:10 PM
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Post: #2
SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
Also remember that you immediately lose the rights of your broadcast. ESPN owns it.
05-17-2017 03:19 PM
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brock20 Offline
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Post: #3
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-17-2017 03:19 PM)ETSUfan1 Wrote:  Also remember that you immediately lose the rights of your broadcast. ESPN owns it.

Wow. So what is the advantage of ESPN3? Wouldn't it be kind of neat if the SoCon was the first conference to sign a deal with YouTube?
05-17-2017 05:14 PM
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bucfan81 Offline
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Post: #4
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
Is there any way possible that the SoCon can least get some of its games broadcast on ESPN2 or ESPN? That seems to be what we are lacking.
05-17-2017 05:15 PM
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brock20 Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-17-2017 05:15 PM)bucfan81 Wrote:  Is there any way possible that the SoCon can least get some of its games broadcast on ESPN2 or ESPN? That seems to be what we are lacking.

ESPN has so much money tied up in rights fees for the other conferences that they pretty much have to show even a bad matchup from that conference. If I was the SoCon I would shop a game of the week to someone like NBCSN or CBSN and then do something with either YouTube or Facebook Live. Games on YouTube or Facebook would give the games lots of eyeballs.
05-17-2017 06:02 PM
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etsubuc Offline
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Post: #6
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
I've never watched a game on Youtube or facebook- is it the same quality of broadcast as ESPN3? There is a difference between ESPN3 and a single camera angle and home team announcer.

I just bought a Roku largely to watch ETSU games on the TV without watching it on the Ipad or hooking up the laptop to the TV. Selfishly, I hope the agreement doesn't end immediately. But really, I would prefer to have regular games on one of the many NBC, Fox, etc. sports networks that are competing with ESPN. It always upsets me when I see several OVC games on ESPN each season but nothing from the SoCon. We really need a legit TV deal of some sort.
05-17-2017 08:00 PM
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bucfan81 Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-17-2017 06:02 PM)brock20 Wrote:  
(05-17-2017 05:15 PM)bucfan81 Wrote:  Is there any way possible that the SoCon can least get some of its games broadcast on ESPN2 or ESPN? That seems to be what we are lacking.

ESPN has so much money tied up in rights fees for the other conferences that they pretty much have to show even a bad matchup from that conference. If I was the SoCon I would shop a game of the week to someone like NBCSN or CBSN and then do something with either YouTube or Facebook Live. Games on YouTube or Facebook would give the games lots of eyeballs.

That is a great idea. Any of those networks would be a big boost to the SoCon. They really need some tv exposure and I think the football is good enough as it is a top FCS league. Plus the basketball has been strong enough to earn some tv time on one of those outlets.
05-17-2017 08:03 PM
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brock20 Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-17-2017 08:00 PM)etsubuc Wrote:  I've never watched a game on Youtube or facebook- is it the same quality of broadcast as ESPN3? There is a difference between ESPN3 and a single camera angle and home team announcer.

I believe the ESPN3 telecast is all done by ETSU. ETSU uses its own equipment, does its own camera work, maintains the internet uplink and uses its own announcers. The only thing I think ESPN3 does is just provide a platform to watch the game. If that is the case (I am not for sure would like to see someone jump in who knows) then you would have a wider audience on YouTube or Facebook. The quality of the broadcast would just be depend on the home team doing the work which I believe it already is doing.
05-17-2017 09:32 PM
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Mister Consistency Offline
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Post: #9
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
The title game between ETSU and UNCG, the league's signature event, was on ESPN in primetime this year and drew 611,000 viewers. That kind of exposure for mid-major hoops is something you can't put a price on.

The SoCon, as much as it likes to pride itself on being a pioneer in its boilerplate, does not have sufficient clout to pull an end-around and go to web platforms like YouTube in their infancy. Audiences would dry up and production values would plummet as some schools invest and others couldn't care less. (That happens now, but will happen to a much greater degree if you go digital-only.) While the trend is to go digital over RSNs, being part of the ESPN brand creates better reach to the audience the SoCon is trying to tap into. The USL streams all its games on YouTube, for example, and their average audience was about 3,400 viewers for last weekend's games. The SoCon likely wouldn't do a whole lot better, even for schools with big alumni bases like ETSU or UTC, and smaller schools like Furman or VMI would probably do much worse.

As for NBCSN, while it seems like a good fit, that dog won't hunt. They declined to renew a deal with the CAA because they couldn't sell it; I seriously doubt they'd be interested in the SoCon. The Ivy League has "F*** You Money" and is probably paying NBC/Comcast for coverage. FCS football at the national level is a really tough sell in general.

It's a novel idea, and it's not a bad one ten years from now, but the audience isn't strong enough for the SoCon as a brand to go over the top and get anywhere near the kind of audience it can get through the ESPN family.
05-18-2017 04:52 PM
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Efan Offline
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Post: #10
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
I agree. When ETSU wasn't playing on a particular night, I would scroll through ESPN from my Apple TV and watch other mid-major games that were on, especially teams we had already or would be playing. One easy place to find multiple games. You tube would be out of sight, out of mind for most casual fans and you would lose a ton of viewers. If you aren't looking for it on one of those other services, you won't find it. Might be viable one day, but not right now.

And the espn app where I often check scores includes a link to the stream of the game. Multiple reasons to stay with espn3 right now.
05-18-2017 08:17 PM
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Buc66 Offline
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Post: #11
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-18-2017 08:17 PM)Efan Wrote:  I agree. When ETSU wasn't playing on a particular night, I would scroll through ESPN from my Apple TV and watch other mid-major games that were on, especially teams we had already or would be playing. One easy place to find multiple games. You tube would be out of sight, out of mind for most casual fans and you would lose a ton of viewers. If you aren't looking for it on one of those other services, you won't find it. Might be viable one day, but not right now.

And the espn app where I often check scores includes a link to the stream of the game. Multiple reasons to stay with espn3 right now.

Agree. Really like playing around with ESPN3 on the iPad. Of course watching ETSU is first and foremost, but all the other games going on that one can "check in on" is fun. Besides, it's easy to use for the non-tech nerds.
05-19-2017 07:53 AM
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
SOCON/ETSU absolutely needs to stay on ESPN3. Not only because of the availability for fans, but the exposure for non-fans and recruits just scrolling through. I've gotten messages from a number of non-ETSU fans who were watching ETSU play just because it was on and they knew I went there. ESPN3 has everything in one place, there's no need to look for content on a variety of sites/pages. You can't expect a non-fan or recruit to search through youtube, facebook, or Twitter for an ETSU game, never happen.

Even though ETSU has to put forward more effort it is far more beneficial to be on the ESPN3 platform than another medium or subscription service despite whatever small compensation they may receive in the short term.
(This post was last modified: 05-23-2017 08:38 AM by BucNut22.)
05-23-2017 08:37 AM
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brock20 Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-23-2017 08:37 AM)BucNut22 Wrote:  SOCON/ETSU absolutely needs to stay on ESPN3. Not only because of the availability for fans, but the exposure for non-fans and recruits just scrolling through. I've gotten messages from a number of non-ETSU fans who were watching ETSU play just because it was on and they knew I went there. ESPN3 has everything in one place, there's no need to look for content on a variety of sites/pages. You can't expect a non-fan or recruit to search through youtube, facebook, or Twitter for an ETSU game, never happen.

Even though ETSU has to put forward more effort it is far more beneficial to be on the ESPN3 platform than another medium or subscription service despite whatever small compensation they may receive in the short term.

I think you all are really underestimating how many people use Facebook and YouTube. You have to have a subscription for ESPN3, YouTube and Facebook are free. All it takes is for a couple of people to share the video on Facebook and it gets watched by thousands just by scrolling through their news feed. With Facebook coming out with TV apps I believe they will dip their toes into some live sporting events.
05-23-2017 09:04 AM
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BucNut22 Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-23-2017 09:04 AM)brock20 Wrote:  
(05-23-2017 08:37 AM)BucNut22 Wrote:  SOCON/ETSU absolutely needs to stay on ESPN3. Not only because of the availability for fans, but the exposure for non-fans and recruits just scrolling through. I've gotten messages from a number of non-ETSU fans who were watching ETSU play just because it was on and they knew I went there. ESPN3 has everything in one place, there's no need to look for content on a variety of sites/pages. You can't expect a non-fan or recruit to search through youtube, facebook, or Twitter for an ETSU game, never happen.

Even though ETSU has to put forward more effort it is far more beneficial to be on the ESPN3 platform than another medium or subscription service despite whatever small compensation they may receive in the short term.

I think you all are really underestimating how many people use Facebook and YouTube. You have to have a subscription for ESPN3, YouTube and Facebook are free. All it takes is for a couple of people to share the video on Facebook and it gets watched by thousands just by scrolling through their news feed. With Facebook coming out with TV apps I believe they will dip their toes into some live sporting events.
It's not about the number of people who use each service, it's the availability of games and ease of use on a variety of devices. Games on youtube and twitter don't just appear for the average person, you have to seek them out and/or subscribe to a particular channel or page in the case of facebook. An ETSU game isn't just going to appear on the feed of every twitter, facebook, or youtube user.

Anyone with a cable subscription has access to ESPN3. While I understand that cord cutting is on the rise and ESPN is losing subscribers, it is still the primary medium for the average sports fan.
(This post was last modified: 05-23-2017 09:20 AM by BucNut22.)
05-23-2017 09:20 AM
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-23-2017 09:20 AM)BucNut22 Wrote:  
(05-23-2017 09:04 AM)brock20 Wrote:  
(05-23-2017 08:37 AM)BucNut22 Wrote:  SOCON/ETSU absolutely needs to stay on ESPN3. Not only because of the availability for fans, but the exposure for non-fans and recruits just scrolling through. I've gotten messages from a number of non-ETSU fans who were watching ETSU play just because it was on and they knew I went there. ESPN3 has everything in one place, there's no need to look for content on a variety of sites/pages. You can't expect a non-fan or recruit to search through youtube, facebook, or Twitter for an ETSU game, never happen.

Even though ETSU has to put forward more effort it is far more beneficial to be on the ESPN3 platform than another medium or subscription service despite whatever small compensation they may receive in the short term.



I think you all are really underestimating how many people use Facebook and YouTube. You have to have a subscription for ESPN3, YouTube and Facebook are free. All it takes is for a couple of people to share the video on Facebook and it gets watched by thousands just by scrolling through their news feed. With Facebook coming out with TV apps I believe they will dip their toes into some live sporting events.
It's not about the number of people who use each service, it's the availability of games and ease of use on a variety of devices. Games on youtube and twitter don't just appear for the average person, you have to seek them out and/or subscribe to a particular channel or page in the case of facebook. An ETSU game isn't just going to appear on the feed of every twitter, facebook, or youtube user.

Anyone with a cable subscription has access to ESPN3. While I understand that cord cutting is on the rise and ESPN is losing subscribers, it is still the primary medium for the average sports fan.

Completely agree. ESPN 3 is also available on SlingTV, a cord cutter's dream. I watch a lot of non P5 basketball on ESPN 3 and would not have easy access/know who is playing whom without 3.

Facebook is a social media platform. One with too many privacy holes for me to seriously consider using it. I know others disagree with that view and are welcome to their opinions.
05-23-2017 09:36 AM
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brock20 Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-23-2017 09:36 AM)BucDoctor Wrote:  Completely agree. ESPN 3 is also available on SlingTV, a cord cutter's dream. I watch a lot of non P5 basketball on ESPN 3 and would not have easy access/know who is playing whom without 3.

Facebook is a social media platform. One with too many privacy holes for me to seriously consider using it. I know others disagree with that view and are welcome to their opinions.

YouTube is available on any streaming device you can think of and is free. Anyone who is going to be able to find an ETSU game on ESPN3 would be able to find it on YouTube. Since YouTube is free, the ETSU website could embed the video on their website and/or send out links to the game. It can also be shared with people on Facebook or Twitter. You can't do that with ESPN3.

If the only goal was to get more eyes on the games I just don't see how ESPN3 would be able to get more than YouTube or Facebook. I would have to think that ESPN is giving some money or other benefits by putting it on their platform.
05-23-2017 09:48 AM
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
Just put ETSU on them all -- making everybody happy.
05-23-2017 10:45 AM
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BucDoctor Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-23-2017 09:48 AM)brock20 Wrote:  
(05-23-2017 09:36 AM)BucDoctor Wrote:  Completely agree. ESPN 3 is also available on SlingTV, a cord cutter's dream. I watch a lot of non P5 basketball on ESPN 3 and would not have easy access/know who is playing whom without 3.

Facebook is a social media platform. One with too many privacy holes for me to seriously consider using it. I know others disagree with that view and are welcome to their opinions.


If the only goal was to get more eyes on the games I just don't see how ESPN3 would be able to get more than YouTube or Facebook. I would have to think that ESPN is giving some money or other benefits by putting it on their platform.

3 gets more eyes on it because it is in front of more eyes. When I look for a game to watch on the 3, I see Vermont, Stoney Brook, etc. Yep, sometimes I watch those, actually I often watch those.

As YouTube is currently configured, a viewer must look specifically for an ETSU game, it just isn't' among the menu options like on the 3.
05-23-2017 10:55 AM
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brock20 Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
http://www.themw.com/news/2017/8/23/moun...ebook.aspx

Mountain West is streaming 6 of its games exclusively on Facebook this year.
08-23-2017 09:54 AM
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(08-23-2017 09:54 AM)brock20 Wrote:  http://www.themw.com/news/2017/8/23/moun...ebook.aspx

Mountain West is streaming 6 of its games exclusively on Facebook this year.

On facebook? Absolutely disgusting.
08-23-2017 10:00 AM
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