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Sports Illustrated starts OTT service
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AllTideUp Offline
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Post: #1
Sports Illustrated starts OTT service
SI is coming out with its own streaming service.

I find this interesting because right now there are no plans to bid on sports rights, but I can't imagine that won't change. There's really no reason for anyone to buy a subscription to a service like this if there's no live sports content.

Perhaps this is a trial run to see if they've got their ducks in a row before they go out for sports rights. They would join Amazon Prime, Twitter, and Facebook in offering sports if they did.

Another reason I find this fascinating is because they have so many good sports writers and such on staff already. They'll be producing original content using those resources so I think it's a natural transition to start broadcasting some events live. They'd probably cover the events very well.

I remember SI partnering with CNN a couple of decades ago on a sports news channel. I don't remember how long it lasted because I never had it, but maybe this is SI's latest attempt? After all, ESPN started out as a news organization. Maybe SI is just late to the party?
05-09-2017 11:44 PM
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RE: Sports Illustrated starts OTT service
(05-09-2017 11:44 PM)AllTideUp Wrote:  SI is coming out with its own streaming service.

I find this interesting because right now there are no plans to bid on sports rights, but I can't imagine that won't change. There's really no reason for anyone to buy a subscription to a service like this if there's no live sports content.

Perhaps this is a trial run to see if they've got their ducks in a row before they go out for sports rights. They would join Amazon Prime, Twitter, and Facebook in offering sports if they did.

Another reason I find this fascinating is because they have so many good sports writers and such on staff already. They'll be producing original content using those resources so I think it's a natural transition to start broadcasting some events live. They'd probably cover the events very well.

I remember SI partnering with CNN a couple of decades ago on a sports news channel. I don't remember how long it lasted because I never had it, but maybe this is SI's latest attempt? After all, ESPN started out as a news organization. Maybe SI is just late to the party?

The print media are on their last leg. All of them are suffering. Their response is either to cut down on the size of their publication, or sell more advertisements (which seldom works because those under 40 don't read print) or to piggyback on another industry. I can't imagine what SI could offer streaming. Their news is almost always a week old and if not for the annual soft porn bathing suit issue they would be dead already.

What is going to happen eventually is the schools will cut out the middle man and just stream their own events with their own announcers. We're probably a decade or so away on that and we might consign our rights to the conference and let them stream with offerings queued up like on ESPN3 but eventually I think that will replace conference networks managed by 3rd parties.
05-10-2017 12:02 AM
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