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omniorange Offline
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Post: #1
ACC Tournament off to Hot Start
http://www.sportsmediawatch.com/2017/03/...iewership/

Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.

In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.


Cheers,
Neil
03-11-2017 04:03 PM
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domer1978 Offline
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Post: #2
RE: ACC Tournament off to Hot Start
They have been great games for sure.
03-11-2017 04:06 PM
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omniorange Offline
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RE: ACC Tournament off to Hot Start
Predictions for Championship Weekend from Sports Media Watch:

http://www.sportsmediawatch.com/2017/03/...r-indycar/

Duke and Notre Dame are arguably the two most polarizing brands in college sports, though the latter is more associated with football than basketball. With ACC Tournament numbers already up big — and that’s not even including Friday’s semifinal between Duke and rival North Carolina — Saturday’s final figures to earn a strong rating. Last year’s UNC-Virginia game had a 1.7 rating; Notre Dame-UNC had a 2.2 in 2015. Prediction: 2.6.

Once the crown jewel of championship week, the Big East Tournament has not cracked a 1.0 rating since the conference reformed and moved to Fox Sports 1 in 2013. Last year’s game came close with a 0.9 on the FOX broadcast network, up from an infinitesimal 0.2 on Fox Sports 1 the previous year. With Villanova’s profile having grown since winning the national title, perhaps this year’s game will finally get over the hump. Prediction: 1.0.

Cheers,
Neil
03-11-2017 04:09 PM
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XLance Offline
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Post: #4
RE: ACC Tournament off to Hot Start
(03-11-2017 04:03 PM)omniorange Wrote:  http://www.sportsmediawatch.com/2017/03/...iewership/

Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.

In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.


Cheers,
Neil

This is the first time in recent memory that the entire tournament has been broadcast exclusively by Raycom. All of the games in Greensboro have been broadcast on WFMY (our local CBS OTA station) as opposed to having games on ESPN.

It's just like the old days when we sailed with the Pilot.

https://www.youtube.com/watch?v=X4gptzlIGow
(This post was last modified: 03-11-2017 04:25 PM by XLance.)
03-11-2017 04:13 PM
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omniorange Offline
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RE: ACC Tournament off to Hot Start
(03-11-2017 04:13 PM)XLance Wrote:  
(03-11-2017 04:03 PM)omniorange Wrote:  http://www.sportsmediawatch.com/2017/03/...iewership/

Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.

In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.


Cheers,
Neil

This is the first time in recent memory that the entire tournament has been broadcast exclusively by Raycom. All of the games in Greensboro have been broadcast on WFMY (our local CBS OTA station) as opposed to having games on ESPN.

Interesting, but not sure of its relevancy? Are there a significant number of TV households that have Raycom OTA stations that don't also have ESPN, enough to account for the double percentage increases in games so far?

Personally I credit the conference's performance in last year's NCAA tourney for the increase more than any other factor.

Next it never hurts to have at least three of the four Top 10 programs (UNC, Duke, Louisville, and SU) be operating at a high level whereas last year due to Louisville not being in the tourney and SU being down like this year left only UNC and Duke.

Lastly, I suspect a supporting factor may be the recent success of football and that viewers up and down the East Coast are slowly coming to accept the new branding/identity of the ACC as their college athletics conference. No way to prove that at this point though.

And it certainly doesn't hurt that the B1G had a so-so mediocre year for them in basketball. 03-wink

Cheers,
Neil
03-11-2017 04:26 PM
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CrazyPaco Offline
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Post: #6
RE: ACC Tournament off to Hot Start
(03-11-2017 04:03 PM)omniorange Wrote:  http://www.sportsmediawatch.com/2017/03/...iewership/

Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.

In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.


Cheers,
Neil

Last nights sessions' attendance was apparently several hundred over Barclays' capacity.

2nd market ticket demand is apparently higher than in DC according to this article: http://www.sportsbusinessdaily.com/Daily...urney.aspx
(This post was last modified: 03-11-2017 04:42 PM by CrazyPaco.)
03-11-2017 04:40 PM
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CrazyPaco Offline
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Post: #7
RE: ACC Tournament off to Hot Start
(03-11-2017 04:13 PM)XLance Wrote:  
(03-11-2017 04:03 PM)omniorange Wrote:  http://www.sportsmediawatch.com/2017/03/...iewership/

Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.

In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.


Cheers,
Neil

This is the first time in recent memory that the entire tournament has been broadcast exclusively by Raycom. All of the games in Greensboro have been broadcast on WFMY (our local CBS OTA station) as opposed to having games on ESPN.

It's just like the old days when we sailed with the Pilot.

https://www.youtube.com/watch?v=X4gptzlIGow

I wonder if these dual broadcasts will still happen after the ACC Network launches.
03-11-2017 04:44 PM
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green Offline
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Post: #8
RE: ACC Tournament off to Hot Start
but but msg ...
I digress ...
perhaps there's something to the theory of showcasing our crown jewel in the bright lights of the big city ...
are more new yawkers tuning in which may explain the viewership spike ...

YO G
(This post was last modified: 03-11-2017 05:10 PM by green.)
03-11-2017 05:07 PM
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omniorange Offline
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RE: ACC Tournament off to Hot Start
(03-11-2017 05:07 PM)green Wrote:  but but msg ...
I digress ...
perhaps there's something to the theory of showcasing our signature event in the bright lights of the big city ...
are more new yawkers tuning in which may explain the viewership spike ...

YO G

Not enough data points to know for sure on the latter.

I think the ACCN will be a better indicator.

Btw, when Charter purchased Time Warner and then became Spectrum, the BTN went off both my basic and my sports package.

Now, while I am not technically in the NYC Metro area proper (just above it), my Time Warner cable included the BTN on both my basic subscription and my sports package from the moment Rutgers started play in the B1G. And now, it is not there.

Not sure why, but I laughed. Didn't even know it was missing until I went to see how the Wisconsin/Indiana game was going last night. 03-lmfao

Cheers,
Neil
03-11-2017 05:19 PM
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green Offline
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Post: #10
RE: ACC Tournament off to Hot Start
I could be wrong ...
as impressive as those numbers are ...
they only represent espn's contribution ...
meaning ...
a significant audience share went unaccounted ...
don't think neilson measures syndicated fare like raycom sports ...

DOUBLEMINT CHEWING GUM
03-11-2017 05:28 PM
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Hallcity Offline
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Post: #11
RE: ACC Tournament off to Hot Start
(03-11-2017 04:26 PM)omniorange Wrote:  
(03-11-2017 04:13 PM)XLance Wrote:  
(03-11-2017 04:03 PM)omniorange Wrote:  http://www.sportsmediawatch.com/2017/03/...iewership/

Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.

In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.


Cheers,
Neil

This is the first time in recent memory that the entire tournament has been broadcast exclusively by Raycom. All of the games in Greensboro have been broadcast on WFMY (our local CBS OTA station) as opposed to having games on ESPN.

Interesting, but not sure of its relevancy? Are there a significant number of TV households that have Raycom OTA stations that don't also have ESPN, enough to account for the double percentage increases in games so far?

Personally I credit the conference's performance in last year's NCAA tourney for the increase more than any other factor.

Next it never hurts to have at least three of the four Top 10 programs (UNC, Duke, Louisville, and SU) be operating at a high level whereas last year due to Louisville not being in the tourney and SU being down like this year left only UNC and Duke.

Lastly, I suspect a supporting factor may be the recent success of football and that viewers up and down the East Coast are slowly coming to accept the new branding/identity of the ACC as their college athletics conference. No way to prove that at this point though.
Tc
And it certainly doesn't hurt that the B1G had a so-so mediocre year for them in basketball. 03-wink

Cheers,
Neil

Relevant because those people watching the ACC Tournament on Raycom aren't counted in the ESPN ratings. However popular the ACC Tournament on ESPN may be, the tournament is actually considerably more popular because many people are watching the games on their local broadcast stations.
03-11-2017 05:54 PM
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omniorange Offline
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Post: #12
RE: ACC Tournament off to Hot Start
(03-11-2017 05:54 PM)Hallcity Wrote:  
(03-11-2017 04:26 PM)omniorange Wrote:  
(03-11-2017 04:13 PM)XLance Wrote:  
(03-11-2017 04:03 PM)omniorange Wrote:  http://www.sportsmediawatch.com/2017/03/...iewership/

Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.

In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.


Cheers,
Neil

This is the first time in recent memory that the entire tournament has been broadcast exclusively by Raycom. All of the games in Greensboro have been broadcast on WFMY (our local CBS OTA station) as opposed to having games on ESPN.

Interesting, but not sure of its relevancy? Are there a significant number of TV households that have Raycom OTA stations that don't also have ESPN, enough to account for the double percentage increases in games so far?

Personally I credit the conference's performance in last year's NCAA tourney for the increase more than any other factor.

Next it never hurts to have at least three of the four Top 10 programs (UNC, Duke, Louisville, and SU) be operating at a high level whereas last year due to Louisville not being in the tourney and SU being down like this year left only UNC and Duke.

Lastly, I suspect a supporting factor may be the recent success of football and that viewers up and down the East Coast are slowly coming to accept the new branding/identity of the ACC as their college athletics conference. No way to prove that at this point though.
Tc
And it certainly doesn't hurt that the B1G had a so-so mediocre year for them in basketball. 03-wink

Cheers,
Neil

Relevant because those people watching the ACC Tournament on Raycom aren't counted in the ESPN ratings. However popular the ACC Tournament on ESPN may be, the tournament is actually considerably more popular because many people are watching the games on their local broadcast stations.

Well technically, Nielsen truly only counts about 100K viewers in about 50K TVHHs, and then from those households extrapolates the "number of viewers".

From Nielsen's own site:

"Chosen at random through proven methodology, Nielsen’s U.S. TV families represent a cross-section of representative homes throughout the country. We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. We also have TV set meters in many local markets"

Cheers,
Neil
03-11-2017 08:23 PM
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Hallcity Offline
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Post: #13
RE: ACC Tournament off to Hot Start
(03-11-2017 08:23 PM)omniorange Wrote:  
(03-11-2017 05:54 PM)Hallcity Wrote:  
(03-11-2017 04:26 PM)omniorange Wrote:  
(03-11-2017 04:13 PM)XLance Wrote:  
(03-11-2017 04:03 PM)omniorange Wrote:  http://www.sportsmediawatch.com/2017/03/...iewership/

Duke-Louisville scored 1.2 million viewers in Thursday’s ACC Tournament quarterfinals on ESPN, up 28% from Notre Dame-Duke last year (958K), up 55% from North Carolina-Louisville in 2015 (791K), and the top game of the tournament thus far. Ratings were not immediately available. Figures do not 89,000 who streamed coverage on WatchESPN, the third-largest college basketball audience on the platform.

In the day’s other action, Virginia-Notre Dame had a 0.8 final rating (+100%) and 1.2 million viewers (+102%), Virginia Tech-Florida State had a 0.7 (+27%) and 1.1 million (+36%), and UNC-Miami had 741,000 in the Noon ET window (+14%). All eight games of the tournament have increased double-digits over last year.


Cheers,
Neil

This is the first time in recent memory that the entire tournament has been broadcast exclusively by Raycom. All of the games in Greensboro have been broadcast on WFMY (our local CBS OTA station) as opposed to having games on ESPN.

Interesting, but not sure of its relevancy? Are there a significant number of TV households that have Raycom OTA stations that don't also have ESPN, enough to account for the double percentage increases in games so far?

Personally I credit the conference's performance in last year's NCAA tourney for the increase more than any other factor.

Next it never hurts to have at least three of the four Top 10 programs (UNC, Duke, Louisville, and SU) be operating at a high level whereas last year due to Louisville not being in the tourney and SU being down like this year left only UNC and Duke.

Lastly, I suspect a supporting factor may be the recent success of football and that viewers up and down the East Coast are slowly coming to accept the new branding/identity of the ACC as their college athletics conference. No way to prove that at this point though.
Tc
And it certainly doesn't hurt that the B1G had a so-so mediocre year for them in basketball. 03-wink

Cheers,
Neil

Relevant because those people watching the ACC Tournament on Raycom aren't counted in the ESPN ratings. However popular the ACC Tournament on ESPN may be, the tournament is actually considerably more popular because many people are watching the games on their local broadcast stations.

Well technically, Nielsen truly only counts about 100K viewers in about 50K TVHHs, and then from those households extrapolates the "number of viewers".

From Nielsen's own site:

"Chosen at random through proven methodology, Nielsen’s U.S. TV families represent a cross-section of representative homes throughout the country. We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. We also have TV set meters in many local markets"

Cheers,
Neil

The people meters record the feed being watched. As I've said, the ratings for the ACC on ESPN miss those viewing the ACC Tournament on the ACC network. Nobody is reporting those viewing the syndicated broadcast and that's a lot of people. I don't think any other conference has a syndicated broadcast in addition to ESPN. That makes the ACC unique.
03-11-2017 08:49 PM
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omniorange Offline
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Post: #14
RE: ACC Tournament off to Hot Start
(03-11-2017 08:49 PM)Hallcity Wrote:  
(03-11-2017 08:23 PM)omniorange Wrote:  
(03-11-2017 05:54 PM)Hallcity Wrote:  
(03-11-2017 04:26 PM)omniorange Wrote:  
(03-11-2017 04:13 PM)XLance Wrote:  This is the first time in recent memory that the entire tournament has been broadcast exclusively by Raycom. All of the games in Greensboro have been broadcast on WFMY (our local CBS OTA station) as opposed to having games on ESPN.

Interesting, but not sure of its relevancy? Are there a significant number of TV households that have Raycom OTA stations that don't also have ESPN, enough to account for the double percentage increases in games so far?

Personally I credit the conference's performance in last year's NCAA tourney for the increase more than any other factor.

Next it never hurts to have at least three of the four Top 10 programs (UNC, Duke, Louisville, and SU) be operating at a high level whereas last year due to Louisville not being in the tourney and SU being down like this year left only UNC and Duke.

Lastly, I suspect a supporting factor may be the recent success of football and that viewers up and down the East Coast are slowly coming to accept the new branding/identity of the ACC as their college athletics conference. No way to prove that at this point though.
Tc
And it certainly doesn't hurt that the B1G had a so-so mediocre year for them in basketball. 03-wink

Cheers,
Neil

Relevant because those people watching the ACC Tournament on Raycom aren't counted in the ESPN ratings. However popular the ACC Tournament on ESPN may be, the tournament is actually considerably more popular because many people are watching the games on their local broadcast stations.

Well technically, Nielsen truly only counts about 100K viewers in about 50K TVHHs, and then from those households extrapolates the "number of viewers".

From Nielsen's own site:

"Chosen at random through proven methodology, Nielsen’s U.S. TV families represent a cross-section of representative homes throughout the country. We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. We also have TV set meters in many local markets"

Cheers,
Neil

The people meters record the feed being watched. As I've said, the ratings for the ACC on ESPN miss those viewing the ACC Tournament on the ACC network. Nobody is reporting those viewing the syndicated broadcast and that's a lot of people. I don't think any other conference has a syndicated broadcast in addition to ESPN. That makes the ACC unique.

First, congratulations on the Blue Devils winning the ACC tourney tonight.

As to the above post, I think this point would be more valid if every single TV Household was being metered and was unable to pick up the Raycom stations being viewed. But not sure it is significant since only about 50K households are Nielsen household.

With the final viewing numbers being an extrapolation from those households that are being metered for the point you make above to have significance I would think there would have to be an extremely high number of viewers who:

1) have a high interest in watching the ACC tourney; and

2) don't have ESPN at all

For those not being metered, who have an interest in the ACC tourney, and who have both a Raycom channel AND ESPN, the extrapolated numbers should include them in their projections of total number of viewers.

Unless, of course, there is something I am missing?

Cheers,
Neil
03-11-2017 11:53 PM
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Post: #15
RE: ACC Tournament off to Hot Start
I would venture to guess that the majority of long time ACC fans watch the Raycom broadcast rather than ESPN. They just do a better job. Of course they aren't CD Chesley, but still better than the national broadcast effort.
03-12-2017 11:43 AM
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omniorange Offline
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RE: ACC Tournament off to Hot Start
(03-12-2017 11:43 AM)dawgitall Wrote:  I would venture to guess that the majority of long time ACC fans watch the Raycom broadcast rather than ESPN. They just do a better job. Of course they aren't CD Chesley, but still better than the national broadcast effort.

Not disputing that. But I would also bet that the vast majority of those TV Households doing that also have ESPN, they just prefer to watch the broadcast on a Raycom station for the reason you cite above.

So, imho, those who have both a Raycom station and ESPN and who choose to do the above are still included in the extrapolated numbers used by Nielsen.

Though I have been known to be wrong before.

Cheers,
Neil
03-12-2017 02:34 PM
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Hallcity Offline
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Post: #17
RE: ACC Tournament off to Hot Start
(03-12-2017 02:34 PM)omniorange Wrote:  
(03-12-2017 11:43 AM)dawgitall Wrote:  I would venture to guess that the majority of long time ACC fans watch the Raycom broadcast rather than ESPN. They just do a better job. Of course they aren't CD Chesley, but still better than the national broadcast effort.

Not disputing that. But I would also bet that the vast majority of those TV Households doing that also have ESPN, they just prefer to watch the broadcast on a Raycom station for the reason you cite above.

So, imho, those who have both a Raycom station and ESPN and who choose to do the above are still included in the extrapolated numbers used by Nielsen.

Though I have been known to be wrong before.

Cheers,
Neil

The syndicated broadcast numbers would be reported separately from the ESPN broadcast numbers. Nielsen exists for the benefit of advertisers. ESPN has different advertisers than the syndicated broadcasts. Each group of advertisers needs to know how many people are watching their ads.
03-12-2017 09:41 PM
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TexanMark Offline
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Post: #18
RE: ACC Tournament off to Hot Start
(03-12-2017 11:43 AM)dawgitall Wrote:  I would venture to guess that the majority of long time ACC fans watch the Raycom broadcast rather than ESPN. They just do a better job. Of course they aren't CD Chesley, but still better than the national broadcast effort.

I always enjoyed getting those syndicated ACC games (Jefferson Pilot, right?) back in the 70's and early 80s. Announcers knew their stuff. I didn't see many in Syracuse but they were quality broadcasts. I just had to overlook the occasional bias...03-lmfao
03-12-2017 10:10 PM
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omniorange Offline
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RE: ACC Tournament off to Hot Start
(03-12-2017 09:41 PM)Hallcity Wrote:  
(03-12-2017 02:34 PM)omniorange Wrote:  
(03-12-2017 11:43 AM)dawgitall Wrote:  I would venture to guess that the majority of long time ACC fans watch the Raycom broadcast rather than ESPN. They just do a better job. Of course they aren't CD Chesley, but still better than the national broadcast effort.

Not disputing that. But I would also bet that the vast majority of those TV Households doing that also have ESPN, they just prefer to watch the broadcast on a Raycom station for the reason you cite above.

So, imho, those who have both a Raycom station and ESPN and who choose to do the above are still included in the extrapolated numbers used by Nielsen.

Though I have been known to be wrong before.

Cheers,
Neil

The syndicated broadcast numbers would be reported separately from the ESPN broadcast numbers. Nielsen exists for the benefit of advertisers. ESPN has different advertisers than the syndicated broadcasts. Each group of advertisers needs to know how many people are watching their ads.

National vs regional. As I understand it, the national ESPN numbers are projected from 50K households out to the 80 million TVHHs with ESPN. So again, every single TVHH that had an interest in the ACC tourney, that has BOTH a Raycom station and ESPN should be included in that projected number of viewers whether they watched the tourney on ESPN or a Raycom station since Nielsen isn't metering every single TVHH.

Now regionally the local viewer numbers watching on a Raycom station might be tracked separately from ESPN but don't see how it would impact the final numbers reported by Nielsen.

To me, nothing you have posted so far shows how or why the viewers watching it on a Raycom station over ESPN would be significantly excluded from the projected Nielsen numbers unless you can show that there was a large number of viewers who had an interest in watching the ACC tourney AND watched it on a Raycom station AND don't have ESPN at all. About the only thing that would impact the numbers and thereby under report the actual numbers of viewers would be if there were a significant number of viewers who were Nielsen TV households and watched the tourney on a Raycom station. And I don't think anyone could make a case for that.

Cheers,
Neil
(This post was last modified: 03-13-2017 09:19 AM by omniorange.)
03-13-2017 09:17 AM
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Post: #20
RE: ACC Tournament off to Hot Start
I think the methods of measuring TV audience is different for cable and broadcast. For OTA, they need either a Nielsen recording device or a manual "diary" (I did that for a few years - it's easy to forget what you watched). For cable, I think the cable provider knows exactly what you are tuned to at all times - though of course, they probably don't know if anyone is actually watching.
03-13-2017 02:03 PM
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