Personally, I find the Carl's Jr. commercials pretty surprising in this day and age. I would think a lot of women would not be amused. But the Labor Secretary is the mastermind. As the article says, he is the most "Trump like" cabinet pick.

https://www.bloomberg.com/news/features/...ee-markets

“What’s more American,” the Carl’s Jr. narrator asks in a 2015 advertisement for the Most American Thickburger, “than a girl [swimsuit model Samantha Hoopes, biting into a potato-chip-stuffed cheeseburger that’s topped with a grilled hot dog] in a bikini [camera zooms out to reveal she’s wearing a stars-and-stripes string bikini] in a hot tub [covered with stars and stripes] in a truck [a Crew Cab pickup with an American flag paint job] on an aircraft carrier [with fighter planes taking off] underneath the Statue of Liberty?” Final shot: Hoopes biting into the huge burger, then #mostAmerican.
This commercial is the marketing vision of Andrew Puzder, the chief executive officer of CKE Restaurants, owner of Carl’s Jr. and Hardee’s, and now President Donald Trump’s nominee for secretary of labor. Puzder’s appeal to “young, hungry guys” and their version of what makes America great helped two struggling fast-food chains become, if not top contenders, at least contenders. “I like beautiful women eating burgers in bikinis. I think it’s very American,” Puzder, who’s 66, said of that ad to Entrepreneur magazine. “I used to hear, ‘brands take on the personality of the CEO.’ And I rarely thought that was true, but I think this one, in this case, it kind of did take on my personality....”