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cmett003 Offline
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Post: #81
RE: ODU Brand/Image Improvement Thread
https://www.norfolkdevelopment.com/files...ebsite.pdf

This is the stuff that I wish ODU was highlighted and promoted in more. Barely any mention of ODU except the new art museum
10-18-2017 09:19 AM
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GhentFan Offline
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Post: #82
RE: ODU Brand/Image Improvement Thread
(10-18-2017 09:19 AM)cmett003 Wrote:  https://www.norfolkdevelopment.com/files...ebsite.pdf

This is the stuff that I wish ODU was highlighted and promoted in more. Barely any mention of ODU except the new art museum

In media like this, Old Dominion University should have been used instead of ODU. Sure locals know what ODU is. I you are trying to attract outside investment into the region/city you need to spell it* out sometimes. *it being any local terms / slaying etc...
10-18-2017 09:44 AM
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cmett003 Offline
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Post: #83
RE: ODU Brand/Image Improvement Thread
(10-18-2017 09:44 AM)GhentFan Wrote:  
(10-18-2017 09:19 AM)cmett003 Wrote:  https://www.norfolkdevelopment.com/files...ebsite.pdf

This is the stuff that I wish ODU was highlighted and promoted in more. Barely any mention of ODU except the new art museum

In media like this, Old Dominion University should have been used instead of ODU. Sure locals know what ODU is. I you are trying to attract outside investment into the region/city you need to spell it* out sometimes. *it being any local terms / slaying etc...

+1
10-18-2017 10:02 AM
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MonGNARch Offline
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Post: #84
RE: ODU Brand/Image Improvement Thread
(10-18-2017 09:44 AM)GhentFan Wrote:  
(10-18-2017 09:19 AM)cmett003 Wrote:  https://www.norfolkdevelopment.com/files...ebsite.pdf

This is the stuff that I wish ODU was highlighted and promoted in more. Barely any mention of ODU except the new art museum

In media like this, Old Dominion University should have been used instead of ODU. Sure locals know what ODU is. I you are trying to attract outside investment into the region/city you need to spell it* out sometimes. *it being any local terms / slaying etc...

So the ODU Innovation Center is mentioned as well (bottom of page 18) But it still says "ODU". At least "Old Dominion University" Is spelled out in the picture next to it. But I do agree it looks better when it says "Old Dominion" for outsiders of the area. Maybe it's a space thing? Our school does have a lot of letters haha.

I also noticed that the Ted is on Page 23 with our full named spelled out on the billboard we have under the TV's, but half of it is cut out. But it is there alongside TCC and "NSU Football Games" in the same section.
10-18-2017 10:21 AM
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cmett003 Offline
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Post: #85
RE: ODU Brand/Image Improvement Thread
(10-18-2017 10:21 AM)MonGNARch Wrote:  
(10-18-2017 09:44 AM)GhentFan Wrote:  
(10-18-2017 09:19 AM)cmett003 Wrote:  https://www.norfolkdevelopment.com/files...ebsite.pdf

This is the stuff that I wish ODU was highlighted and promoted in more. Barely any mention of ODU except the new art museum

In media like this, Old Dominion University should have been used instead of ODU. Sure locals know what ODU is. I you are trying to attract outside investment into the region/city you need to spell it* out sometimes. *it being any local terms / slaying etc...

So the ODU Innovation Center is mentioned as well (bottom of page 18) But it still says "ODU". At least "Old Dominion University" Is spelled out in the picture next to it. But I do agree it looks better when it says "Old Dominion" for outsiders of the area. Maybe it's a space thing? Our school does have a lot of letters haha.

I also noticed that the Ted is on Page 23 with our full named spelled out on the billboard we have under the TV's, but half of it is cut out. But it is there alongside TCC and "NSU Football Games" in the same section.

I said barely any mention. But it should say "Old Dominion University" on the destinations page. There are plenty of investment opportunities around ODU. The city of norfolk needs to promote that. On another page I said the City of Norfolk is not doing enough to help ODU, this is what I meant.
10-18-2017 10:30 AM
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monarx Offline
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Post: #86
RE: ODU Brand/Image Improvement Thread
(10-18-2017 10:30 AM)cmett003 Wrote:  
(10-18-2017 10:21 AM)MonGNARch Wrote:  
(10-18-2017 09:44 AM)GhentFan Wrote:  
(10-18-2017 09:19 AM)cmett003 Wrote:  https://www.norfolkdevelopment.com/files...ebsite.pdf

This is the stuff that I wish ODU was highlighted and promoted in more. Barely any mention of ODU except the new art museum

In media like this, Old Dominion University should have been used instead of ODU. Sure locals know what ODU is. I you are trying to attract outside investment into the region/city you need to spell it* out sometimes. *it being any local terms / slaying etc...

So the ODU Innovation Center is mentioned as well (bottom of page 18) But it still says "ODU". At least "Old Dominion University" Is spelled out in the picture next to it. But I do agree it looks better when it says "Old Dominion" for outsiders of the area. Maybe it's a space thing? Our school does have a lot of letters haha.

I also noticed that the Ted is on Page 23 with our full named spelled out on the billboard we have under the TV's, but half of it is cut out. But it is there alongside TCC and "NSU Football Games" in the same section.

I said barely any mention. But it should say "Old Dominion University" on the destinations page. There are plenty of investment opportunities around ODU. The city of norfolk needs to promote that. On another page I said the City of Norfolk is not doing enough to help ODU, this is what I meant.

With the cutbacks to the military and federal budgets, Hampton Roads, and especially Norfolk, would be quite wise to lobby for more growth and research at ODU. Part of that would include making the area around the campus more safe, more conducive to research and more college friendly. Imagine a joint bio-technology park with EVMS in Park Place instead of the ghetto. Also, the village is a sterile district with no character, BUT the area near UPie, Cogans, Macks Barge (OSullivans), Dirty Buffalo, Wave on Colley has great potential to be a "Downtown ODU" type area. Its starting to get the critical mass to finally give ODU a new strip of bars/clubs thats been missing since 4400, Friar Tucks, Speedys, Kings Head etc were torn down. If those businesses were encouraged to embrace the ODU community and started to act like it was part of a "college town" (student specials, ODU gear all over them, frat nights etc) it would do wonders for improving the area, the school and the regional economy.
10-18-2017 12:11 PM
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GhentFan Offline
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Post: #87
RE: ODU Brand/Image Improvement Thread
If EVMS doesn't want to play with ODU, perhaps Sentara would be willing to?
10-18-2017 12:16 PM
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monarx Offline
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Post: #88
RE: ODU Brand/Image Improvement Thread
On a positive note, (knocking on wood) this is this first year in a while we haven't had a naive student hurt early in the fall semester. Maybe things are getting better.
10-18-2017 02:06 PM
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xxxoduxxx Offline
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Post: #89
RE: ODU Brand/Image Improvement Thread
From my personal experience, I would say anyone writing a news or making videos, be it WTKR, WAVY, Pilot online. ODUsports, ODUfootball or the Band, be sure to tag it with "ODU" and "Old Dominion". There are some news on google or videos on youtube that shows up only when searched "Old Dominion". and on some only when you search "ODU". Why can't we have a universal "info" when searching with any letters representing ODU??
10-18-2017 05:02 PM
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Mr.BigBlue Offline
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Post: #90
RE: ODU Brand/Image Improvement Thread
(10-18-2017 09:19 AM)cmett003 Wrote:  https://www.norfolkdevelopment.com/files...ebsite.pdf

This is the stuff that I wish ODU was highlighted and promoted in more. Barely any mention of ODU except the new art museum

They even mentioned NSU football under destinations. No mention of ODU football which is an FBS program. ODU should have been all over this ! Shame on the Mayor and ODU Alumnus of Norfolk !
10-18-2017 07:19 PM
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The Doctor Is In Offline
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Post: #91
RE: ODU Brand/Image Improvement Thread
For whatever reasons, ODU and the city of Mermaids don't appear to have been on the same page in the content and layouts contained in this publication...I see therein that UVA and CHKD are partnering on children's heart surgery technology. Why is it that our leadership plays the hush hush card with anything of substance with respect to medical partnership opportunities?
(This post was last modified: 10-18-2017 07:56 PM by The Doctor Is In.)
10-18-2017 07:50 PM
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MonarchsWon Offline
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Post: #92
RE: ODU Brand/Image Improvement Thread
Our Interstate Signage is pathetic. Literally millions of people pass through this area and the signs for Old Dominion that do exist are embarrassing. Again, look at CNU. A BEAUTIFUL sign dedicated to them alone on 64 - BOTH WAYS - that millions of people see. We actually have a sign that says OD University. Just embarrassing.
10-19-2017 01:48 PM
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cmett003 Offline
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Post: #93
RE: ODU Brand/Image Improvement Thread
I agree, that marketing firm needs to hurry up and implement whatever suggestions they have for ODU. Hopefully its a new Academic logo
10-19-2017 01:58 PM
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monarx Offline
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Post: #94
RE: ODU Brand/Image Improvement Thread
(10-19-2017 01:48 PM)MonarchsWon Wrote:  Our Interstate Signage is pathetic. Literally millions of people pass through this area and the signs for Old Dominion that do exist are embarrassing. Again, look at CNU. A BEAUTIFUL sign dedicated to them alone on 64 - BOTH WAYS - that millions of people see. We actually have a sign that says OD University. Just embarrassing.

Without question this is an issue and a HUGE missed opportunity. Its actually gotten slightly better over the last few years as if you're really looking you see the white box with the ODU in it, but our academic logo is just so ugly it still looks like crap on the little signs. My guess is this has more to do with Richmond and VDOT, and just one more way the state legislature sticks it to Hampton Roads. Trible probably made a call to one of his old buddies and had the newport one up in a week.
10-19-2017 02:08 PM
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monarx Offline
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Post: #95
RE: ODU Brand/Image Improvement Thread
(10-19-2017 01:48 PM)MonarchsWon Wrote:  Our Interstate Signage is pathetic. Literally millions of people pass through this area and the signs for Old Dominion that do exist are embarrassing. Again, look at CNU. A BEAUTIFUL sign dedicated to them alone on 64 - BOTH WAYS - that millions of people see. We actually have a sign that says OD University. Just embarrassing.

Basically a giant billboard. If that were being paid for it would be over $100-$150 annually. Meanwhile we have to struggle to get $5k for one month of billboard on the opposite side of the road from traffic. Its a never ending struggle it seems. At least this one probably lies on the state.
10-19-2017 02:15 PM
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GhentFan Offline
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Post: #96
RE: ODU Brand/Image Improvement Thread
(10-19-2017 01:48 PM)MonarchsWon Wrote:  Our Interstate Signage is pathetic. Literally millions of people pass through this area and the signs for Old Dominion that do exist are embarrassing. Again, look at CNU. A BEAUTIFUL sign dedicated to them alone on 64 - BOTH WAYS - that millions of people see. We actually have a sign that says OD University. Just embarrassing.

Where? I've seen them replace a bunch of the other poor signs from a few years ago.
10-19-2017 04:05 PM
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GhentFan Offline
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Post: #97
RE: ODU Brand/Image Improvement Thread
Posting here per cmett's suggestion

(02-01-2018 06:15 PM)GhentFan Wrote:  Last year I was interviewed as part of a branding project. I posted about it here and shared some stuff.
Got this e-mail today regarding it:

Dear Old Dominion Community:

Starting last summer, Old Dominion University undertook a new Branding Initiative. As part of this project, more than 200 in-person interviews were conducted with students, alumni, and faculty/staff--including Faculty Senate representatives, all deans, and faculty from every academic college--and an online survey was administered to students, alumni, faculty/staff and the Board of Visitors.

Using the feedback you provided, we partnered with our new agency, 160over90, to develop a brand strategy that will guide our marketing campaigns and materials. Giovanna M. Genard, assistant vice president of strategic communication and marketing, and representatives from 160over90 look forward to sharing what we heard from you, as well as the proposed brand strategy and creative concepts, and hearing your feedback during two Brand Initiative Open Forums next week.

These forums are open to all members of the ODU community and no reservations are needed:


Tuesday, Feb. 6 at 1:30 p.m. in the Hampton/Newport News Rooms, Webb University Center
Wednesday, Feb. 7 at 2 p.m. in the Chesapeake/Portsmouth/Virginia Beach Rooms, Webb University Center

We hope to see you there!

Sincerely,

Dr. Augustine O. Agho Dr. Ellen J. Neufeldt
Provost and Vice President for Academic Affairs Vice President of Student Engagement & Enrollment Services
02-01-2018 08:00 PM
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bit_9 Offline
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Post: #98
RE: ODU Brand/Image Improvement Thread
Those times are super convenient for anyone with a career.
02-01-2018 09:02 PM
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GhentFan Offline
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RE: ODU Brand/Image Improvement Thread
(02-01-2018 09:02 PM)bit_9 Wrote:  Those times are super convenient for anyone with a career.

IF I can make it, I'll take notes.
(This post was last modified: 02-01-2018 09:52 PM by GhentFan.)
02-01-2018 09:52 PM
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bit_9 Offline
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RE: ODU Brand/Image Improvement Thread
Thanks!
02-01-2018 10:01 PM
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