First off, the fact that y'all had kegs in the stands is absolutely amazing.
The landscape of being a College Student is changing drastically. Free food and drinks just doesn't always do it. I worked out at Saint Louis University for a while and they had $2 beers before the game + free food, and when the team wasn't a top 25 team, they still struggled with attendance. It helps, but student attendance just isn't that turnkey these days.
BillyMac--You're spot on, as always. Sporting events are a social activity. Excellent opportunity to meet people. The problem is that the pool of people that go to these events is relatively limited. Stick with me here:
- Realistically, if we get 1,000 people to a game, that's probably 200-300 people per class level
- By your senior year, you've been going to the same sporting events with *approximately* the same 200ish people.
- Students stick with their crowd and its difficult/intimidating to break into a new group. If you're only 1 person that wants to go to a game, but your hallmates don't want to go, all of a sudden its a lot more difficult to enjoy the game alone.
- That's part of why I think having an active student fan club is critical. All of a sudden you have an entire section of people you're meeting up with, not just relying on your dorm-mates. No one wants to go to a game alone. You want to be part of the community.
I LOVE the speed dating idea. Promotional-wise, its hilarious and wonderful. Practically, again, the landscape is changing. You're seeing teams do things like Tinder Night--21st Century Speed Dating, if you will. (
http://www.nba.com/hawks/news/atlanta-ha...arch-19/). I always thought this was great. But again, smaller pool of eligible participants at WM. I do think there's all sorts of opportunity for social engagement at games. And I think @TribeAthletics has improved incredibly over the past few years. Would be interested to hear how that account engages with students vs. alums
I remember as a sophomore, they ran a promotion involving paper airplanes--whomever could get closest to a target would win a free roundtrip airline ticket. I will never forget spending the entire week leading up to the contest researching paper planes and trying different designs. Pretty sure I didn't study for a few exams because of that.
I don't know the status of the 6th Man Program, but that was always a huge draw when I was there. My hallmates weren't always as excited about the game, but throw the potential in there of getting a jersey and they were always there.
And one final thing--In regards to support from athletes, it should be noted that athletes give back to the College at a higher level than alums at large. If the Field Hockey team doesn't want to go to the football game, but they're giving back to the College, that's a win in my book. (Side note, I always saw Field Hockey players at the football games)
Positive experiences at W&M are the big-picture goal. And we just all agree that everyone would be happier if they went to the football game :)