(11-20-2015 01:32 AM)sterling1man Wrote: If NIU has not figured out a way to get more profit from advertising then ticket revenues, it needs to re-evaluate.
sterling1man, not disagreeing with what you're saying, just trying to understand how can NIU "get more profit from advertising than ticket revenues?" Obviously NIU gets "zero cents" directly from the ads shown when our games are shown -- that money is going to ESPN or the cable company which often shows their ads in place of the ones from people who actually purchased time from ESPN. In theory, ESPN makes money from the ad revenue and "buys" the rights to these MAC weeknight games. However, we know the contract is not that lucrative and the money the league gets is then cut up 12 to 15 or who knows how many ways before it's shared. So ultimately NIU is get a sliver.
Some keep stressing the "exposure" being invaluable for NIU; as I've said before, it's a trade-off. Yes, whether there are 400,000 or maybe 800,000 tuned in and that includes potential recruits, it's hard to say that exposure value continues to rise. We've had these MACtion games for what, seven, eight (?) years now, appearing in the Orange Bowl might have been helped establish our national image more than these weeknight games. Either way, is our image growing or simply being maintained, which it would be easy to argue our continued success and bowl appearances are maintaining our reputation.
How many people tuned in to see last night's AAC game, saw the empty stadium and still considered it positive exposure? How many realized UCF was winless and switched the channel? Among those who didn't, how many did so once the game became an ECU blowout?
Okay, on the nights the Huskies don't play, how many of our fans tune in to actually watch OU vs. BSU or the other MACtion games? Based on all our fans who (perhaps understandably) want out of the MAC, it appears very few are interested in helping the league's viewership numbers? Outside of the Sun Belt fans, how many bothered watching UL-Monroe against Texas State last night?
Most everyone seems to agree we have fewer in attendance for weeknight games, so at what point is that mid-week "exposure" still worth more than the revenue from a Saturday game with 3 or 5 or whatever more thousand in the stands, even if they bought a discounted ticket, paid for parking and concessions?
It seems like that should part of the process for NIU deciding to get a maximum profit.