Shrack
All American
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RE: Setting the Record Straight
People and companies scrub search engines all the time. It's a pretty common service.
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02-21-2015 08:25 PM |
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jthrashr
1st String
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RE: Setting the Record Straight
(02-21-2015 06:32 PM)58-56 Wrote: (02-21-2015 06:11 PM)mixduptransistor Wrote: I doubt this is an effect of some PR firm doing "google scrubbing" of any search terms. If someone had the ability to manipulate Google searches to that extent, they'd be billionaires.
The services already exist. Here's a story about one chick getting her online rep fixed after posting a stupid photo:
http://www.theguardian.com/technology/20...jon-ronson
You don't make the bad go away: you bury it under mountains of bland. This is exactly the type of service that the purported fee sked from Direct Communications described.
Regardless of whether you want to believe in coincidence or purpose: "Ray L. Watts" returns far too many positive or neutral results. To have ZERO results pointing to the no confidence vote or any other negative action on his part stretches coincidence, but it really doesn't matter.
We need to be making sure that stories telling the truth about Watts and his actions (the Andy Schwartz pieces, the Chronicle of Higher Ed piece etc.) are showing up on page 1, not that bland al-dot-com Who Is Ray Watts profile, or his make-Mussolini-blush official bio, or his neurology-search results.
If the puffery and the bland are all that show up, we're going to see more crap out there like the post from the BC equipment-management intern, with no knowledge of what has really happened here.
This is information warfare. And we are losing. The truth needs to be at the top of every google search.
As an internet marketing professional, I feel very confident saying the terms "Ray L. Watts" vs "Ray Watts" are not specifically being manipulated.
Now, I'm sure the PR company will try to push a deluge of content up the search engine results pages, but I seriously doubt they are targeting "Ray L. Watts" vs "Ray Watts."
What's actually happening here is that since "Ray L. Watts" is a more specific search phrase, then Google shows more relevant content. In this case, it's articles and pages that include the middle initial.
For what it's worth, FireRayWatts.com is the seventh result when I search "Ray L. Watts." If that website simply included the middle initial somewhere, it would most likely move up in the search results.
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02-21-2015 10:57 PM |
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the_blazerman
Legend
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RE: Setting the Record Straight
& I think you could still use meta data in your pages to get your keywords recognized more.
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02-21-2015 11:08 PM |
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BlazrDawg
Heisman
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RE: Setting the Record Straight
(02-21-2015 02:23 PM)Memphis Blazer Wrote: He didn't go to games before, right?
He attended many basketball games last year and early on this year. Then the December catastrophe changed all that.
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02-21-2015 11:12 PM |
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the_blazerman
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RE: Setting the Record Straight
& he now must face the consequences of his actions.
The consequences being a nice paycheck, but the inability to be in public without a ton of security.
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02-21-2015 11:16 PM |
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