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BJCC Arena sells naming rights to Legacy Credit Union
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UABslant Offline
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Post: #1
MyBB BJCC Arena sells naming rights to Legacy Credit Union
http://www.bizjournals.com/birmingham/ne...1418848040

It's $2 million over five years for the naming rights. Interesting that the article points out that Legacy originated as the UAB credit union before expanding.

Next up, renovations to the BJCC/Legacy Arena after the C-USA basketball championship.
12-17-2014 04:26 PM
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the_blazerman Offline
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RE: BJCC Arena sells naming rights to Legacy Credit Union
Legacy is fitting.
12-17-2014 04:27 PM
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BirminghamBound Offline
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BJCC Arena sells naming rights to Legacy Credit Union
Thought the arena would have fetched a slightly higher number given the visibility and number of events. But it is an aging facility.
12-17-2014 04:34 PM
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BlazerRob Offline
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RE: BJCC Arena sells naming rights to Legacy Credit Union
Tractor pulls just don't bring out the big bucks.
12-17-2014 05:20 PM
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Memphis Blazer Offline
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Post: #5
RE: BJCC Arena sells naming rights to Legacy Credit Union
(12-17-2014 04:34 PM)BirminghamBound Wrote:  Thought the arena would have fetched a slightly higher number given the visibility and number of events. But it is an aging facility.

Aging is being nice. It's old in arena years.
12-17-2014 05:33 PM
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mixduptransistor Offline
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RE: BJCC Arena sells naming rights to Legacy Credit Union
It's going to cost $2 million just to update all the signing
12-17-2014 05:38 PM
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BirminghamBound Offline
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BJCC Arena sells naming rights to Legacy Credit Union
(12-17-2014 05:33 PM)Memphis Blazer Wrote:  
(12-17-2014 04:34 PM)BirminghamBound Wrote:  Thought the arena would have fetched a slightly higher number given the visibility and number of events. But it is an aging facility.

Aging is being nice. It's old in arena years.

Truth.
12-17-2014 05:40 PM
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FNblazer Offline
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RE: BJCC Arena sells naming rights to Legacy Credit Union
Legacy needs to pull an Iron City in conjunction with this move.
(This post was last modified: 12-17-2014 06:06 PM by FNblazer.)
12-17-2014 06:06 PM
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EnviroBlazerD Offline
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RE: BJCC Arena sells naming rights to Legacy Credit Union
Legacy IS part of the BBA. They should also definitely pull out of there! UAB needs ONE Birmingham Bank on its side for any sort of effective sponsorship in the future!
12-17-2014 07:11 PM
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BAMANBLAZERFAN Offline
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RE: BJCC Arena sells naming rights to Legacy Credit Union
(12-17-2014 04:26 PM)UABslant Wrote:  http://www.bizjournals.com/birmingham/ne...1418848040

It's $2 million over five years for the naming rights. Interesting that the article points out that Legacy originated as the UAB credit union before expanding.

Next up, renovations to the BJCC/Legacy Arena after the C-USA basketball championship.

Just about all, or perhaps all, the various credit unions around B'ham have changed their names as a part of updating their business image. I guess they want to appeal to a broader customer base than they started up with years ago.
12-17-2014 07:28 PM
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Matrix Offline
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Post: #11
RE: BJCC Arena sells naming rights to Legacy Credit Union
(12-17-2014 07:11 PM)EnviroBlazerD Wrote:  Legacy IS part of the BBA. They should also definitely pull out of there! UAB needs ONE Birmingham Bank on its side for any sort of effective sponsorship in the future!

I did not know that until you just mentioned it here. I have an account with Legacy, but not for long.
12-22-2014 03:22 PM
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Matrix Offline
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RE: BJCC Arena sells naming rights to Legacy Credit Union
Kind of curious, just the same, if this is any kind of component or prelude leading to something bigger, like the long-awaited MPF announcement? I seem to recall reading an article back in the summer about Mayor Bell stating that a major announcement about the facility was scheduled or planned for mid to late December.
12-22-2014 03:31 PM
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mixduptransistor Offline
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Post: #13
RE: BJCC Arena sells naming rights to Legacy Credit Union
Before you get all knotted up about Legacy, they changed their name from University Credit Union almost 10 years ago in conjunction with opening membership to anyone in Jefferson or Shelby County instead of being restricted to just UAB employees.
12-22-2014 03:54 PM
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