Wedge
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RE: Bowlsby once again denies the Big 12 is expanding...
(10-30-2014 10:58 AM)stxrunner Wrote: (10-29-2014 11:05 PM)Wedge Wrote: (10-29-2014 09:36 PM)CougarRed Wrote: (10-29-2014 09:14 PM)Wedge Wrote: (10-29-2014 07:45 PM)OldGoldnBlue Wrote: “In our case, I don’t know that there are a lot of obvious candidates out there,” Bowlsby said in a Q&A with The Oklahoman. “We’re distributing about $25 million per school through our distributable revenue, so anybody that would be considered for expansion in our league would have to bring at least pro-rata value.”
Of course this is true, but no matter how many times people like Bowlsby say it, some people keep believing it's false.
Then again, some people keep believing that all of the manned moon landings were faked, or that Howard Hughes is still alive, so even if something is absolutely true you'll never convince everyone.
How much does the Big 10, ACC, Pac 12 and SEC make on their conference title games? Both from TV, sponsors, game revenue, etc?
Gotta be at least $20M a game. Hell, it's almost like the quarterfinals of the national playoffs.
Adding two teams gets you access to that money. Not adding two teams prevents access to that money.
Next, factor in that adding two teams produces eight or nine more conference football games to the inventory, plus four or five nonconference games. Plus a lot more basketball inventory.
Extra inventory itself has significant value.
Do the two extra teams need to be attractive? Sure. But let's be real. If the bar ever was "You need to be making as much on your own as we make ourselves," then Utah, TCU, Louisville, Rutgers, West Virginia, Syracuse, Pitt, etc would have never been added to their respective leagues.
If it was that easy to instantly add over $50 million per year in value, the Big 12 would have 12 schools already, because when money talks the guys in suits listen.
TCU and WVU are in because the Big 12's TV deals required at least 10 schools in the league. Louisville is in the ACC because having 13 football teams is almost unworkable. When a conference already grosses over $200 million/year from TV alone, and doesn't need to backfill and just add "best available", the test is like what Bowlsby said it is.
If ESPN or some connected consultant shows the Big 12 that each Big 12 school will make a lot more money if they add Schools X and Y, then it will happen. It's going to take either that, or some unexpected defection from the conference.
I can't speak for anyone else, but I always thought the only way the B12 would expand was if ESPN decided they'd had enough with the failed LHN and thought it would be better to start a B12 network. It would take a lot of setup and negotiating to get the inventory it needed, but if ESPN really wanted it, they could. I think most people agree it would be likely that ESPN would want new markets to help with the launch, and a CCG would be a definite kicker to the deal. Adding 2 teams would be a natural follow up. That's when it would make sense for the B12 to go to 12. The schools they added wouldn't be adding their share directly, but certainly indirectly through what the conference would be making after the whole deal.
All that said, however, I don't see this as a very likely scenario in any capacity, so you won't find me holding my breath.
LHN is not failed. ESPN wanted to give UT a huge monetary incentive to not join the Pac-12. Mission accomplished.
ESPN controls 3rd tier TV rights for UT and KU. Fox controls 3rd tier TV rights for the other 8 Big 12 schools. I don't see any way that either ESPN or Fox would let the other control (or be the sole TV partner in) a Big 12 network. And, I don't see any way that UT or KU or OU would agree to an equally-shared Big 12 network given how much more they make from their current Tier 3 deals compared to the other 7. (At some point, the other P5 conferences are also going to have to face the issue of the higher-value programs wanting a greater-than-equal share of TV rights, but that's a topic for another thread.)
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