(I haven't read this entire thread.)
What I think is happening is that cable companies are testing some ideas. AT&T U-Verse is testing a $39/month offer that gives you internet, Amazon Prime (Netflix alternative), and HBO Go.
https://www.att.com/shop/tv/hbo-offers.h...<br>
Let's say you like this offer. Couldn't U-Verse offer you additional services like NBA TV online service by the season, by the team, or by the game? For example, for $199 you get the entire league season, for $99 you get the Chicago Bulls season, and for $5.99 you get the game of your choice.
The NCAA basketball tournament could work the same way.
The SEC Network, BTN, ACC Network, Pac 12 Network, etc... could work the same way, too.
For the argument, this could really damage the Big Ten Network, who fought to be on the basic cable service to collect fees from all cable subscribers if the U-Verse offer is mass adopted. Sports may become more regional.