(05-27-2014 10:55 AM)Crump1 Wrote: I think the lack of TV money in the next CUSA deal is more likely to stop realignment than cause it. If gathering big market programs with no consideration of other factors did not work then I don't see how rearranging the membership again is worth a shot given the decrease in playoff money that comes with adding beyond 12 teams.
The only way realignment happens any further is if there are more changes in the P5 that cause numbers to drop below 12 in the MAC, SBC or CUSA or there is a meeting of the minds that creates more compact conferences in light of the lack of extra TV money. Without a big fat TV deal, there isn't going to be any real reason for movement between the SBC and CUSA. Both were one bid basketball leagues and are getting very close to the same ratio of bowls to members. Access to the playoff spot will be an uphill battle in either conference and has more to do with non-conference scheduling than conference membership at this level.
As long as the G5 leagues blindly do what the big boys are doing, then the gap is going to widen both financially and in exposure.
But how much national exposure do you need? You aren't selling tickets in Maine and you aren't recruiting Wyoming.
If you look at the top 15 states in per capita production of FBS recruits you have:
Louisiana
Alabama
Florida
Georgia
Hawaii
District of Columbia
Mississippi
Texas
Ohio
Oklahoma
Utah
South Carolina
Arkansas
Maryland
Several of these states could actually produce more but very few schools have the resources to comb the hinterlands. It's easier to fly into Houston and hit a lot of schools in a few days than it is work through all the rural high schools of Louisiana, Alabama, and Arkansas. It's easier to hit Atlanta and nearby communities than really work over Georgia so the numbers skew a bit favoring urban areas.
But if you are Texas-San Antonio you are better off with more exposures viewable within 150 miles because that's where the bulk of your recruiting comes from and where virtually all of your ticket sales come from.
You are better off being on a TV station in San Antonio that reaches 99.9% of your ticket buyers and many of your potential recruits than being on FS2 or FS1 that reaches a much smaller fraction of your two primary target audiences, potential ticket buyers and potential recruits.
The SEC actually turned down a proposal for an SEC Network five or six years ago that guaranteed greater income than their OTA syndicated network. The reason was the added profit was not seen to be enough to offset the blanket coverage of the footprint by free tv both in reaching recruits and potential ticket buyers. It wasn't until ESPN came to the table and offered substantially more money for an SEC network that they finally caved.
But there is a lesson there. They saw the value in accessibility and it took a massive premium from ESPN for them to give up that accessibility.
Does it really matter if you go to an OTA syndicated deal and make $100,000 less in TV money if you improve your brand and increase attendance by 1,000 per game? Because if you increase your attendance by 1,000 per game you will make back that $100,000 plus more.