RE: ESPN ratings still down
Does anyone have HARD evidence that the Cubs carry national interest when playing well? I only ask because that would be like what? Once every 20 years, the sample size would be so small it would be worthless. To lump the Cubs or to even mention them in the same sentence as the Yankees and Red Sox is beyond laughable. STOP! Take a seat and think about that just for a minute…Yankees/Red Sox/Cubs, which one of those don’t belong in terms on national appeal? Heck, the Cardinals have FAR greater national appeal than the Cubs and they don’t even get mentioned.
Fact, no matter how anyone spins it the rating are down year over year for the same time frame. Its inevitable BSPiN has and is going to continue to loose market share (overall)...how much remains to be seen. Nobody here can tell anyone how much or when everything settles in long term for (1) nobody has the detailed market research in addition to the internals of what the focus groups have had to say about BSPiN/NBCSN/FOX Sports1 (2) attempting to predict long term trends of the sports consumer is not as easy as some may think (3) there is most certainly a large segment of the sports consumer that is unhappy and thinks BSPIN has turned into a mix of sports/politics/hip-hop/over hype and that’s something they simply are just tired of and think BSPiN should just stick with sports…has anyone noticed all the promotion of the new FOX Sports 1 has been completely absent of Hip Hop influence, this is calculated to be sure….just for the record I have nothing against Hip Hop, just making an observation (4) this is just anecdotal evidence which is meaningless but I use a ton of different sources for sports and news (as I'm sure everybody does)and I think I can say this with great confidence, when reading fan comments and such the overwhelming majority are ALWAYS bashing BSPiN, and this includes the top 10 sports sites. (4) BSPiN has alienated a large segment of sports fans by veering off into other areas, how that plays out long term no one can tell and if they act like they can they are basically full of BS. (5) people use your brains, this isn’t rocket science and a first grader could figure out if you have Zero competition you control the message, narrative and the ratings……if you have three different players and all have MASSIVE resources with a world class marketing arm to reach the consumers it kind of stands to reason the so called dominate player is going to lose market share…and this doesn’t even factor in the RSN’s which are incredibly valuable assets, some of these RSN’s are destination channels.
Disney/BSPIN has an incredible line up of properties, second to none in cable.
But you can’t just dismiss what they don’t have as being meaningless of not worthy of attention to the avid and casual sports consumer.
What they don’t have or share
The NFL is dominated by the other networks *****
The Summer Olympics *****
The Winter Olympics *****
NHL *****
The Stanley Cup *****
Shares MLB *****
MLB playoffs and World Series *****
Currently shares NBA with TNT *****
Notre Dame FB home games *****
Shares Big 12 football *****
Shares Big 12 basketball *****
Shares PAC 12 football *****
Shares Pac 12 basketball *****
Shares NASCAR (but is about to be frozen out of all three series) *****
Big East basketball *****
All kinds of major international soccer leagues and championships
The Triple Crown *****
Tour De France
Shares the PGA
The French open *****
The Masters *****
NCAA March Madness *****
UFC
And this doesn’t even figure in the close to 40 RSN’s, most carry NBA/MLB and when I say that I mean they each carry a TON NBA/MLB of the regional teams, which in some cases are incredibly popular for these regions and are ratings bonanza’s for the RSN’s.
Always remember Disney has share holders. That’s why we have seen the 200 plus layoffs at BSPiN, the shuttering of the BSPiN 3D operation, walking away from NASCAR once the deal expires….BSPiN does not have unlimited resources like some might think. The NBA is more important to them than NASCAR and just guessing they can’t have both in this competitive world (which is new to them) so the saving from not renewing NASCAR goes to retaining or sharing the NBA (probably sharing) and trying to get at least a piece of the BIG10 when it comes up. Personally I think both the NBA (with either NBC or FOX) and the Big 10 (with Fox) are going to be shared with BSPiN. But it wouldn’t surprise me at all if FOX gets the Big 10 outright.
So it’s true most everything with the exception of the NBA/Playoffs and Big10 are locked up long term. But, what’s also true is these two exceptions are HUGE and could have monumental impact in shaping things long term if either FOX/NBC gets a piece of one or each. For some reason this is either ignored or just goes unnoticed. If either NBCSN or FOX Sports gets at a minimum a piece of each or one outright and a piece of the other THEN WE ARE TALKING GAME CHANGER on a diffeerent level than anything we see currently. It’s far from certain and probably not very likely Disney doesn’t at a minimum end up sharing the NBA and the NBA Playoffs, same deal with the BIG 10. If they end up sharing anything it’s not going to be like Disney clearly gets the lions share of all the top programming either, more likely to be more of a even deal. Also be mindful of what Disney paid for the new college FB playoff and the other 3 or 4 bowls, this was a truly staggering amount of money for so few hours of programming, this also probably factored in heavily in walking away from NASCAR. So again they do not have unlimited resources, remember they shared the Big12/Pac12 with FOX. If Disney gets both the NBA/Big 10 outright good for them and bad for FOX/NBC, however the odds of that are slim when you have both FOX/NBC with the resources to put the brakes on that from EVER HAPPENING.
Ever heard of that word triangulation…..that could be the FOX Sports 10 year plan.
Keep your eye on the ball people. Follow short and long term trends and pay attention for yourself. AND ALWAYS REMEMBER THE SENIOR MANAGEMENT ON DOWN AT DISNEY/NBC/FOX KNOWS A LOT MORE THAN WE DO AND THEY ARE ALL ARMED WITH THE MARKET RESEARCH AND HARD NUMBERS THAT WE ARE NOT PRIVY TO. THESE ARE THE PEOPLE MAKING DECISIONS AND ALLOCATING RESOURCES BASED ON INFORMATION THEY AND ONLY THEY HAVE. IT’S EASY FOR MESSAGE BOARD POSTERS TO SPEND OTHER PEOPLES MONEY AND SCOUR THE INTERNET FOR STORIES TO SUPPORT ANY THEORY EITHER PRO OR CON. YOU KNOW HOW THE NFL HAS ARM CHAIR QB’S? THE MESSAGE BOARD COMMUNITY HAS ARM CHAIR CEO’S…HA-HA!
THE DEAL WITH NBC AND FOX IS A MARATHON, of course I know most can’t see or refuse to look at anything long term.
(This post was last modified: 08-07-2013 03:32 PM by Tiger8589.)
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