"To me, that's a healthy thing. Now, we'd love to go to Pasadena every year, but beyond that, the idea we can move around, go West, go East, go South, to me is a good model and one that makes a lot of sense.''

Wisconsin athletic director Barry Alvarez is in agreement, and indicated some six-year bowl cycles involving a three-and-three flip could be involved.

"We've come up with a thinking that we want to be national, we want to have to play at least two (bowl games) in Florida, we want to play in Texas, we wanted to play in the desert (Arizona) and we want to play in California,'' Alvarez said at Tuesday's meetings. "Also, New York … so we can spread our brand nationally.''

http://www.mlive.com/spartans/index.ssf/..._to_b.html

I think it's mostly about getting the fan bases out. There's generally less expendable income to go around, HDTV is always an option, and making a repeat bowl visit just isn't all that intriguing to most.