RE: Orange Bowl financials?
Orange Bowl: 2012 MAC Champion’s NIU battled the Florida State Seminoles in the 2013 Discover Orange Bowl
Following the announcement, many questions were asked about the impact of the bowl announcement as it relates to increased application (i.e. Flutie Effect). In looking at it in a short-term sense, it does appear that there was a very considerable effect on application production following the announcement of the Orange Bowl berth. The table below measures the applications on the weekend of the announcement vs. the previous four weekends in comparison to the same period the year before.
Weekend Applications Nov - 1st week of Dec 2012 vs. 2011
2012 Apps 2011 Apps Pct change
Sunday, November 25, 2012 263 Sunday, November 27, 2011 213 23%
Sunday, November 18, 2012 152 Sunday, November 20, 2011 146 4%
Sunday, November 11, 2012 246 Sunday, November 13, 2011 329 -25%
Sunday, November 04, 2012 317 Sunday, November 06, 2011 242 31%
Total November Sundays 978 930 5%
Sunday, December 02, 2012 300 Sunday, December 04, 2011 96 213%
However, looking at application production currently in regards to the post announcement time period it is seen that applications are only showing a two percent increase over the pre-announcement period in comparison to the previous year.
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