While PDoc is right in many things he says in his article below the way he says it rubs me the wrong way. Same as many of his articles. Just for fun I put a little twist on his story. Sorry about it being off topic.
Original Story:
http://cincinnati.com/blogs/daugherty/20...line-38-2/
On Monday, The Cincinnati Enquirer will unveil its new look and feel. As stated in a recent public release: “This change is historic. It has been years in the making”. What is this historic change that will allow the Cincinnati Enquirer to compete in today’s evolving rapid news delivery environments? Hold your breath. This is big, unbelievable that it could be accomplished in just a few years. Are you ready? To keep the Cincinnati Enquirer from folding they have removed the folds. They are going to a tabloid format.
They are tossing the format they have used for 170 years. The Cincinnati Enquirer will now join the format of the National Enquirer. Why stay with a city format when you can go national? Now instead of looking like the Wall Street Journal or New York Times they join the ranks of The Sun and Globe.
I can’t tell you how exciting this is for me, and I’m sure for you as well. Nothing says real-time news delivery like digging your rain-soaked square newspaper from under the bushes at 7:00 AM to find out what the score was for a game played at 1:00 PM the previous day. What’s the pitch to another fan when you see Kilpatrick get hurt at the end of the game? “I can’t wait to find out in 15 hours what happened to him when I get my new Cincinnati Enquirer delivered to me tomorrow!”
Everyone’s hope is that the Tabloid format allows newsprint to leap off the page. Change the way you feel about getting you news. Become a real page turner. Meantime….
Get outta there, Doc do it now.
Knee-walk to the offices of ESPN. Send tapes of your exciting conversations with UK fans while you were on the “Big One”. If ESPN will not talk to you, try WLW-TV or Sirius Radio. I hear Fox is starting up a new sports station. Maybe they will take you. Anything where they deliver news, not only on the same day, but in real time. More specifically, out of the wreckage where news delivery is barely a step faster than the U.S. Post Office. . All that’s at stake is the health of viable sports reporting.
Once you have lived among the giants, you cannot return to Lilliput. It’s not good for the bottom line, or the indigestion.
And really: tabloid?
How long will it be until your lead story is; “Reds rumored to be signing a Martian alien believed to be able to throw a 175 mile per hour curve ball.”
Like the stories your fellow “folder-less” newspapers are famous for: “Mick Cronin no longer worried about late season losing streak, the Enquirer has learned. After a hard fought practice an image of Jesus appeared on the sweat stained Ed Jucker court. It is a sign from above that we are on the right path and....”
Like the number of fans that actually read a newspaper for a sports score, or for that matter even read a newspaper.
Like a new ride for Danica Patrick. Like a new salad at McDonald’s, featuring soy, ginseng, poi, Pabst Blue Ribbon and eight kinds of Spam. Sorry that was really stupid, not sure why I put that in there.
Like. . . well, you get the idea.
Doc, Get outta there.
While we’re on the subject: Shouldn’t any newspaper trying to compete with cable, radio and the internet really promote that their ingenious idea was to remove the folds of the newspaper.
The shift in news delivery is breathtaking. It seems Overnight, sports news is now delivered by twitter, blogs and 10 second video flashes on cable. Sports news is now delivered as it happens. The Cincinnati Enquirer still relies on paper that most people wouldn’t even use to train a puppy.
The Enquirer has planned quietly for years, for something exciting to compete in this new world. You didn’t have to be Nostradamus to see that the idea they would come up with wouldn’t be innovative, but “no folds”.
When the time came, the Cincinnati Enquirer made their move, ESPN,and twitter may currently rule but you better be prepared , er, No folds. .
I am sure there is excitement in the halls of Northwestern, all the young sport reporter hopefuls talking about the historic change at the Cincinnati Enquirer. The prestige of the grand ol’ newspaper has returned.
What will happen when UC fans start hearing that the Cincinnati Enquirer now has no folds? How psyched will they be Monday? My guess is it will be similar to what most say about Doc’s stories. “We don’t want it and we certainly don’t need it,” UC guy might say.
No folds are innovative, no? At UC, it isn’t.