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Timid ACC should have added Cincinnati, UConn, too
Published Wednesday, Nov 28, 2012 at 3:45 pm EST
By Mike DeCourcy Sporting News
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Join the conversation Tweet Text size A A A On a day when it might have been making a bold statement about its intent to solidify a substantial future in college athletics, the Atlantic Coast Conference spoke softly. The presidents of member schools got themselves on a conference call at 7 a.m. ET, a fittingly quiet hour of the day to be taking such a meager action.
We’ll add Louisville, they whispered.
Cincinnati drew plenty of fans when it hosted Oklahoma at Paul Brown Stadium in 2010. (AP Photo)It was great news for the Cardinals, easily the best run athletics department in the land. They will evacuate the now-decimated Big East they tried their best to keep functional. At the least, they will be reunited with Syracuse, Pitt and Notre Dame. It keeps them in the game.
And for the ACC, this move does what, exactly? It gives the league one more warm body. Let us be wholly honest about this: It does not deliver a substantial new region to conquer.
Louisville ranks No. 48 among Nielsen markets, and the Cardinals do not own all of that. There is a substantial penetration of Kentucky fans in the city and its suburbs. When The Courier-Journal surveyed Louisville residents in 2005 regarding their favorite team, 33 percent chose UK and 57 percent went for the Cardinals. You know what 57 percent of the No. 48 market is? It’s Shreveport.
Had the ACC wanted to be truly bold about its place in college sports, the move to make was all or nothing: Take Louisville, Cincinnati and Connecticut and assure there would be almost no attractive programs remaining for anyone else looking to expand.
Hayes: What took ACC so long to add Louisville?
As it is now, the ACC is the same sort of wobbling vessel the Big East was 18 months ago, except the life rafts are better. That $50 million exit fee can be accommodated for a university jumping on the Big Ten money train. And maybe a move to the SEC could make it worthwhile, but perhaps only if the league gets its own television network functional and profitable.
Should Maryland win the lawsuit filed by the ACC to assure the Terps pay that exit fee, or should it be settled for a more manageable sum, Florida State’s reticence to depart the league that existed last summer might not hold with the Terps gone to the Big Ten and North Carolina itching to follow, most likely with its Duke rivalry in tow.
The ACC’s gamble today is that Connecticut and Cincinnati always will be there for them, and that’s probably true in the case of UConn because of its geography. And it might be true, as well, with Cincinnati, but the Bearcats can present themselves as a pretty formidable candidate for Big 12 expansion.
Essentially what lifted Louisville above Cincinnati was facilities. Papa John’s Cardinal Stadium is a sweet place to watch a football game, and the KFC Yum! Center is a basketball palace. Cincinnati could attempt to counter that to the ACC, but it largely would be a bluff.
If it were a part of the Big 12, however, Cincinnati could move its conference football games out of its charming but obsolete Nippert Stadium and into the Paul Brown Stadium, one of the three or four best places in America to watch a football game. Perhaps they’d need to tarp off a few seats to create a manageable capacity in the NFL stadium, but Oklahoma’s trip to Cincy in 2010 drew more than 58,000 fans.
Cincinnati is the No. 35 television market, and though there are UK fans across the river and those who prefer Xavier in basketball, the Bearcats own the greatest portion of college sports fans in the region.
In addition, were the Big 12 to add Cincinnati it would allow West Virginia to be less isolated. They’re not exactly next-door neighbors. It’s about a 5-hour drive from Cincy to Morgantown. But at least they are in adjoining states and have a brief history of competition. WVU fans would have at least one drivable road game in the conference instead of what they have now, which is none.
However remote that possibility might be — and who knows how strong it is, given that few presaged the moves of Maryland to the Big Ten and Tulane to the Big East — the ACC could have shut it down by making a daring move on Wednesday morning. If some of its core members bolted, it would have a new core. It’d be a lesser core but still attractive and competitive. Instead, the league chose to be timid.
The last league to fit that category still calls itself the Big East, but only out of habit.