(08-15-2012 07:55 AM)SublimeKnight Wrote: I don't get it.
Even if ESPN says, "We'll give you $3B for 10 years. Only good during this 60 days, take it or leave it."
Why would the Big East accept it? You have to assume that if the offer is for less than you think it's worth, you can do better with more bidding. Even if it's for more, your thought has to be, "maybe I've undervalued this" and you'd wait for more bidding.
That's the norm in almost any negotiation...regardless of product. (i.e. Car Salesman: "I can really only offer you this amazing price today...because our new inventory is coming tomorrow".....yet, you comeback tomorrow...play around with numbers, and you end up with an even BETTER deal than the one previously offered).
No doubt ESPN will say that their top offer will EXPIRE on Oct 31, 2012...Big East and NBC knows that...and while it might be a gamble to take the bid to the open market...and yes, that might mean saying GOOD-BYE to ESPN for good...thats something that Aresco will have to weigh...as he knows the VALUE of being the #1 Conf product on a network like NBC/NBC Sports...vs the VALUE of being the #6 Conf product on say ESPN (even if ESPN offers up the most $$$).
Negotiations are generally fun to do...and one thing you read about Aresco is that EVERYONE respects him...and doesn't burn bridges if a deal isn't reached...something that could help pay major dividends for this conf in this contract...and probably much more so in the NEXT CONTRACT.
The New Big East is basically a rookie top draft pick...and will be well paid...but its BIGGEST payday, like most stars, is the NEXT ONE to hits the open market...because the New Big East will be ESTABLISHED by then...and odds are, it will be successful...and more networks will gladly pay major $$$$ for it.
Aresco won't burn bridges...because he knows he might soon walk across that bridge in the coming years when the next deal will be up for grabs.
NOTE: While Aresco will be mature about it...same can't always be said about the other parties...and you can't control that. (i.e. see how the puny ESPN Exec acted when the Big Ten initially turned down their previous offer).