RAMS INK THREE-YEAR PARTNERSHIP WITH MCDONALD’S

RICHMOND, Va. – Everyone remembers the McDonald’s commercials of the 1990s that featured Michael Jordan and Larry Bird.

The next round of McDonald’s commercials may have Shaka Smart trying to outdo Mike Rhoades after VCU Athletics announced a new three-year partnership with the popular fast-food chain.

"McDonald’s is one of the great brand names in all of the world and we’re thrilled that they are now aligning themselves with VCU Athletics,” Associate Athletic Director Robby Robinson said. “Their sponsorship and the sponsorship of our other corporate partners allow us to further supply our student-athletes with the necessary resources they need to succeed both on the field and in the classroom.”

Some of the highlights of the new partnership include Rodney the Ram nights at local McDonald’s, where Ram fans can have dinner with Rodney. There will also be coupon opportunities throughout the school year for the Ram faithful at various VCU games.

In addition, VCU Athletics will partner extensively with the Ronald McDonald House to support their initiatives and bringing families staying there to Ram games throughout the year.

http://vcuathletics.com/features/McDonaldsPartnership