Brian Reading
Special Teams
Posts: 810
Joined: Jan 2009
Reputation: 28
I Root For: Houston
Location: Houston
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RE: Most valuable brand in the new Big East
(07-16-2012 08:04 PM)SF Husky Wrote: (07-16-2012 08:00 PM)Brian Reading Wrote: (07-16-2012 07:57 PM)SF Husky Wrote: (07-16-2012 07:39 PM)Brian Reading Wrote: (07-16-2012 06:21 PM)SF Husky Wrote: I look at brand differently than just football. It is the whole package. While some here think sports is the only thing, overall package is much more important. Flagship universities are worth more pure and simple. While big athletic budget is important, but it pales comparing to the overall university's annual budget. UCONN's athletic budget is close to $70M per year but the overall school's annual budget is over $1B+. Like I said, that's peanuts vs. the overall picture.
Market, academics, overall sports, football, basketball and others all matter.
Here are some overall university statistics for the New Big East's football members. Just a disclaimer, I don't think the television markets mean much. There are some universities that command their market better, and there are some, such as Navy, that hold much more of a national market than a local one.
Endowment
1. SMU - $1,400,000,000
2. Cincinnati - $1,004,000,000
3. Louisville - $762,300,000
4. Houston - $662,200,000
5. Rutgers - $603,083,000
6. USF - $339,000,000
7. Connecticut - $329,000,000
8. Temple - $280,000,000
9. Memphis - $183,800,000
10. San Diego State - $180,479,555
11. UCF - $114,000,000
12. Boise State - $78,500,000
13. Navy - $7,107,000
2010 Academic Ranking of World Universities (ARWU)
1. Rutgers - 37
2. Connecticut - 70-89
3. Cincinnati, Houston, UCF, USF - 90-111
7. San Diego State, Temple - 112-137
9. Boise State, Louisville, Memphis, Navy, SMU - Not Ranked
Television Market
1. Rutgers - 1 (New York)
2. Temple - 4 (Philadelphia)
3. SMU - 5 (Dallas)
4. Houston - 10 (Houston)
5. USF - 13 (Tampa-St. Petersburg)
6. UCF - 19 (Orlando-Daytona Beach-Melbourne)
7. Navy - 26 (Baltimore)
8. San Diego State - 28 (San Diego)
9. Connecticut - 30 (Hartford-New Haven)
10. Cincinnati - 34 (Cincinnati)
11. Memphis - 48 (Memphis)
12. Louisville - 50 (Louisville)
13. Boise State - 112 (Boise)
Academic rankings, try 2012 US News.
58. UCONN
68. RU
164. UL
RU does not own NYC market. Not even close. UCONN owns a piece of NYC market officially. 1/18 of the NYC's TV DMA is CT's Fairfield county at 1M people. That's officially on the list.
No offense, but U.S. News & World Reports is known as an extremely-flawed system. It borders on a popularity contest, and is usually the layman's guide.
None taken. However, they are the one that get marketed like crazy around the country while no one really heard of the other list you pull out other than people who really know. Unfortunately, perception is reality.
UCONN is also #19 ranked public university in the country. No one else from the BE is on that list.
Well, I for one, won't parade it around. If anything, it should piss you off that there is some news organization that pretends it is some authority on university rankings, when their methodology is so flawed that, it's ridiculous. It's similar to the ESPN situation I guess. I'm just going to do my job as an informed citizen, and point it out every chance I get. If there are enough of us to do so, it will eventually be exposed.
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