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Big 12 Marketing Campaign.....
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CardinalJim Offline
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Post: #1
Big 12 Marketing Campaign.....
I have been told that the PR agencies have been asked to include Louisville and BYU expansion contingencies in their final presentations.
CJ

From the article:

"We are looking at PR agencies and we have two finalists that are going to be in Kansas City to make final presentations," Burda told ESPN.com.

New Big 12 Marketing Push
02-25-2012 04:40 PM
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CollegeCard Offline
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Post: #2
RE: Big 12 Marketing Campaign.....
(02-25-2012 04:40 PM)CardinalJim Wrote:  I have been told that the PR agencies have been asked to include Louisville and BYU expansion contingencies in their final presentations.

Very interesting to hear that Jim.
02-25-2012 04:55 PM
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EnterSandman Offline
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Post: #3
RE: Big 12 Marketing Campaign.....
I wonder how much more money Louisville and BYU bring to the Big 12 TV package.
02-25-2012 05:00 PM
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Wilkie01 Offline
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Post: #4
RE: Big 12 Marketing Campaign.....
It is significant if this is true. 04-cheers
(This post was last modified: 02-25-2012 08:11 PM by Wilkie01.)
02-25-2012 08:08 PM
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dgrace4cards Offline
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Post: #5
RE: Big 12 Marketing Campaign.....
Would be nice to see the various drafts, banners, logos etc.....CJ, can you make that happen LOL?
02-25-2012 08:12 PM
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dgrace4cards Offline
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Post: #6
RE: Big 12 Marketing Campaign.....
I have to think with UL and either BYU or Rutgers that the contract goes up 4 mil per team which is 48 million total including the champ game, heard champ game is worth 30 mil by itself...figure another 8-9 mil per team, not just because the we bring a strong tv rating, but the number of games available goes way up now for ABC/ESPN if they bump to 12 from 10.
02-25-2012 08:14 PM
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EnterSandman Offline
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Post: #7
RE: Big 12 Marketing Campaign.....
Don't we only get like 8M now for the Big East football contract, or is that with basketball to?
02-25-2012 08:22 PM
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