(01-11-2012 11:12 AM)adcorbett Wrote: Won't disagree. I am only pointing out that it is hard to point to the matchup as the problem, when every other BCS Bowl dropped even more in ratings, save for the Fiesta. That is all I am saying. If the other four BCS games were down a combined 22.8%, and the Championship game was only down 14.3%, I am just not sure how you can draw that conclusion.
Note that the fast national rating for the championship game was 16.2, so that's the "adjusted" rating for ESPN households only and makes it more comparable to the games that were over-the-air. That fast national rating ranks in 9th place in the history of the BCS championship game, which is below average, but not the complete ratings dog that the media is making it out to be when you put it into the context that it's a cable number. Now, it was still down from last season.
Quote:Now, it is possible, you can draw the conclusion that the matchup itself caused widespread loss of interest Entire BCS system, but we've had controversial matchups before, and they seemed to enhance the ratings. But there were so many things to consider. Was it:
1) Michigan and VTech in the Sugar Bowl
Part of it, although the Orange Bowl rating is what really scares people. That rating was lower than the Outback Bowl and a number of regular season games (which are much less expensive).
Quote:2) Or was it because Boise St and K State was left out?
As much as people continue to complain about the Michigan-VT Sugar Bowl, this certainly isn't true when you actually look deeper instead of making assumptions.
The ratings for the Cotton Bowl featuring K-State (and actually a better matchup on paper vs. #6 Arkansas than if they had hypothetically played #7 Boise State in a "merit-based" Sugar Bowl) were down 19% from last year:
https://www.sportsbusinessdaily.com/Dail...ights.aspx
The Las Vegas Bowl featuring Boise State was
down 36% from last year (which a lower-ranked Boise State team played in):
http://www.sportsmediawatch.com/2011/12/...-football/
So, neither K-State nor Boise got good ratings at all, either. Considering those numbers for K-State and Boise, I honestly don't think the Sugar Bowl would have done any better ratings-wise by swapping one of them in for VT. VT was marginally the best of a "bad lot" (not that they are actually bad on the field, but bad by the criteria which drives TV ratings). As I've stated elsewhere, the real lesson from all of these numbers is that the Sugar Bowl wants things changed so that they could have taken a 3rd SEC team to set up an Arkansas vs. Michigan matchup.
Quote:3) Rose Bowl including a team that was more or less inflated to number 10 and a team with a recent loss?
Last year's Rose Bowl featured #3 vs. #5, while every single other Rose Bowl since the 2000 season featured at least one "king" program (USC, Ohio State, Penn State, Michigan, Texas, Oklahoma and a Nebraska-Miami national championship game). It was an unusually subpar Rose Bowl matchup.
Quote:4) The Orange Bowl matchup?
I think everyone assumed that game was going to get an ugly rating beforehand, and when WVU started completely blowing it open, it went into the tank even further.
Quote:5) Was it two teams from the same conference?
I think it was less about this than the fact that it was a rematch. If we had ended up with an LSU-Oregon national championship game, there probably would have been a similar drag on ratings.
Quote:6) Or was it just how ugly the first game was?
Same as #5.
Quote:7) Or was it Oklahoma State being given the shaft?
There might be some of that, but Oklahoma State isn't one of the "kings" that draws a lot of ire and the Fiesta Bowl performance tempered a lot of that talk (as they were pretty fortunate to win that game). Whether it's fair or not, if it had been their in-state brethren Oklahoma that had been in that exact same position, the complaints about the national championship matchup would have been through the roof compared to this year.
Quote:8) Are people revolting from the post Janaury 1st dates - note that the Fiesta had the one gain in ratings, and the Rose Bowl had a farily small drop off,, and a very interesting matchup last year
This is one argument that I've seen that I disagree with from a pure TV perspective. In terms of getting exposure to the largest possible audience, weeknight January time slots are actually much better than December dates. That's why the TV networks largely run reruns of all of their shows through December and don't have new shows until after January 1st. It was really much more about the matchups themselves as opposed to the time slots. Plenty of attractive post-January 1st games (such as the Texas-Ohio State Fiesta Bowl a couple of years ago) have received great ratings.
Now, those post-January 1st dates can certainly hurt ticket sales and attendance. What's better for TV is worse for ticket sales in this case.
Quote:There are just too many variables that have changed to pinpoint it on one thing.
I agree with this. The all-SEC national championship game had a trickle-down effect on the other bowls, too. If Oklahoma State had been selected to the title game instead, then the Sugar Bowl would have ended up with #2 Alabama vs. Michigan or Stanford (or even Virginia Tech), all of which would have garnered a much better rating. That would have changed how the BCS bowl lineup looked from top-to-bottom drastically (outside of the Orange, which would have had Clemson-WVU no matter what).