Ok we know the performance numbers of the MWC and the BE. Lets get down to population, markets served by the conference, etc.
MWC States
Colorado* - Pop. 4,601,403
Wyoming - Pop. 506,529
California* - Pop. 35,893,799
Utah - Pop. 2,389,039
New Mexico - Pop. 1,903,289
Nevada - Pop. 2,334,771
Texas* - Pop. 22,490,022
Total Population: 70,118,852
States asterisked have BCS conference teams in the state, Texas has Baylor, Texas A&M, Texas, and Texas Tech in the Big 12; California has Stanford, Cal, UCLA, and USC in the Pac 10; Colorado has Colorado in the Big 12. So you know that TCU is likely a bigger draw than Baylor but definitely behind TAMU, Texas and Texas Tech. Fresno State is behind probably not only all 4 Pac 10 schools but also the entire Pac 10 conference in fan support. You might have the number 1 and 2 states in population but you don't have their sports fans.
BE States
New Jersey - Pop. 8,698,879
New York - Pop. 19,227,088
Connecticut - Pop. 3,503,604
Pennsylvania* - Pop. 12,406,292
Kentucky* - Pop. 4,145,922
Ohio* - Pop. 11,459,011
Florida* - Pop. 17,397,161
West Virginia - Pop. 1,815,354
Total Population: 78,653,311
States asterisked have other BCS conference teams in the state. Pennsylvania has the Big Ten's Penn State, Kentucky has the SEC's Kentucky, Ohio has the Big Ten's Ohio State, and Florida has the SEC's Florida and the ACC's Miami and Florida State. Now in Florida we are currently 4th rung on the list no doubt about that but the Tampa market is quite large. In Ohio we're second fiddle in the state but we are in the third largest city there and a city that's metropolitan area is growing although not the city proper which is in decline. In Kentucky some might say Louisville is second fiddle however I'd have to imagine that fan support for both schools is approaching a point of being very much equal and eventually I fully expect Louisville to surpass Kentucky if they haven't already. In Pennsylvania, Pitt is second to Penn State but even that shows signs of eventually reversing at least in Western Pennsylvania. Another thing to consider is that people in Massachusetts and the rest of New England will also follow UConn. It goes on and on from there.
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