Excellent points, Neil, as always.
Without fully rehashing the obvious and delving into the expansion basics again, I think the key aspect from your list is that of mastering the regional market. PSU and ND will always have their legions of supporters, but just as USF, Fresno St and others can find their niche via natural growth, I think the BE must make a concerted effort to reel in the 60-70% of football fans who are NOT attached to the big 2. UConn's development will be a huge factor in this department as big time football is largely a realm of larger public schools. Now the league must devise a full scale assault on the collegiate football fans within the northeast and find a way to earn their share at the least, minimize that of the intruding entities at best. Thus, IMO:
- The prospect for a 9th member, 8th conference game is more critical. Anyone notice how much weight an ooc game can carry? It may be simplistic to say one less ooc game means one less potential unwanted loss, but the reality is that every conference is striving for its members to go undefeated ooc and it appears the BE members may be stretching themselves thin with 5 such contests. We talk about such measurables all the time, especially in basketball around here. As well, the extra game means more programs sporting the BE name, promoting the conference and filling the airwaves. How many more "BE" telecasts will we see featuring BE member X against a name team from another conference?
- No doubt ECU, So Miss and especially Memphis would increase the odds of the BE securing one more bowl game. Most bowls are in the south, these schools are closer, etc etc etc. Now, I don't know about you but I'm not looking to add a member to the BE in hopes they'll "Take away" a bowl berth from my team of choice, and for the BE that places a lot of programs within the same boat. A boat whose key issue (fan support and travel) will remain regardless of the number and types of southern programs added. Think about it: Who will the southern bowls more likely pick assuming these programs are all in the BE?
7-5 Syracuse
7-5 Memphis
6-6 ECU
I dare say the Liberty Bowl has given us the temporary, but immediate, answer. Krocker's rants about securing more bowls with the BE as the anchor are correct, though the league and its members must take measures to fully support those bowls and secure their livelihood. (To that end I'm 110% behind the NYC concept) I also think the league must raise the profile of their own contests and rivalries. There is not as much noise about BE football within the area because of all the cross hype from the Big 10, Notre Dame and now the ACC. (let alone the national hype of the SEC and other big programs) Might keeping future additions within/closer to the northeast help with this aspect?
- Other questions remain about the "southern" strategy. How much would the addition of such program increase support for the BE within the northeast? In other parts of the country? I'm convinced it's near impossible to take away fan support from established flagships like Tenn and Flordia: USF, ECU and other metropolitan schools are growing simply by sheer volume of population increase. As yet, however, few (any?) have established statewide followings to connect with residual fans. Does Pitt have radio broadcasts in Philly? Will Cincy make an impact in the Cleveland market?
Neil's already shown how Syracuse couldn't cammand the NYC market last week despite playing a name program, so I'd be concerned about the addition of more metro schools to truly bolster the support for the BE among casual fans. And that's who the BE MUST lure the attention of, the casual fan! Without that, the market value for UofL, Syracuse and others lacks the upward mobility we all desire. So the BE must find the mixture of programs that will resonate with the casual fans over time or risk a stagnation in market appeal.
- Lastly, is the ND affiliation helping or hurting? ND is a great draw at the gate... because of all the Irish fans! Some of us talk about not playing away games at "lesser" programs and yet the conference will agree to play ND in NYC and let the Irish command the revenue and TV contracts for that contest?!?! And this is a program that is arguably the league's cheif rival for fan support in its own region?!?! This I will rehash: ND needs no more assistance with establishing their popularity in the northeast, and the BE certainly does not need to do anything that will weaken its position within the region, and making such concessions to the Irish will eventually serve to paint the BE in a bad light. But hey, the MAC did get a deal with the Big Ten, right?
IMO the BE lacks national cachet (at least in part) because they're compromised within their own region, thus detracting from solidarity of fan support. Thus, achieving the level of national respect desired must involve the raising of current membership and its support from the northeastern fan base. No amount of realistic outside expansion will resolve that issue, and nothing else would make greater strides in marginalizing the intrusive impacts of ND, PSU and BC.
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