(03-04-2010 05:01 AM)frogman Wrote: So the B10 can get richer by adding BE schools according to the report. Really?
Let's do the math.
Currently the B10 schools are raking in $21 million for 11 schools. say $23 million per school would be richer. To go to $23 million the new member has to bring in $45 million per year. To dream that Rutgers is going to bring in $45 million is foolish. They can't do that in the BE they can't do that in the B10. And to sell the B10 package in NYC- well there's just too much garbage in the B10 that NYC folk don't care about.
We really don't give a hoot about Michigan and we'd fall alseep if they try talking to the east coast about "academics." We got the Ivy league on the east coast to talk about "real" academics. If the B10 is going to see their academics as better than the IVY League (Harvard,Yale, Princeton, Brown, Columbia, Cornell), I'm going to sleep on that conversation.
Of course, going from $21 million to $21.5 million is also getting "richer." The B10's best hope is Texas. Any three BE teams they select would reduce the amount of money they make. Any one Be team will leave them dissappointed. Who's kidding whom?
You can scoop up rutgers if Rutgers is having a very, very, good year. But who knows what happens three years down the road (See Miami/FSU and the ACC for details).
IN fact the B10 is beginning to sound like John Swofford and look how that turned out. NYC is not going to watch the Mich/OSU B10 conference championship game- probably because Rutgers is in New Jersey- probably because who cares- any more then people in Boston are gathering around the television to watch Duke/UNC in basketball or even BC/whomever?- in the FB title game. Rutgers going to the B10 does not make rutgers closer to NYC- it makes them further from NYC. NYC is not going to fall in love with the south, the midwest or any other region no more than any other region is going to fall in love with NYC.
Advice to B10- take a geographical fit. Hope to maintain at least $20 milllion per team and be happy.
When all of this began, I was convinced that the Big Ten would never consider going past 12 schools. Now, though, I'm starting to think that 14 schools are much more likely. However, that does require a Texas/Notre Dame-type school or maybe a Nebraska to work.
There are very few scenarios where adding 3 schools is financially feasible. It's simply not going to work with adding the state of Missouri, Pitt (which the Big Ten already covers in terms of the BTN) and a speculative bet on the NYC market with either Syracuse or Rutgers.
Adding a guaranteed Texas market to the Big Ten Network, though, would allow the Big Ten to play with "house money" and make a bet on the NYC market. Think of Texas, Texas A&M and Rutgers as the new 3 additions to the Big Ten. The fans are happy because you get a big splash with Texas and the bean counters are very happy that the Big Ten just added the 2 largest TV markets outside of LA that it didn't already have (NYC and Dallas). Think about that: the Big Ten would have 4 out of the top 5 TV markets at that point. Who knows if that will happen, but if that report is accurate in saying that the Big Ten Network would make schools like Rutgers to be a profitable endeavor, that's an indication of how much ridiculous cash that entity is pulling in (and how it would be off-the-charts with a marquee school like Texas or Notre Dame in the fold).
The one thing that I'll quibble with is frogman's comment that the Big Ten ought to "settle" for $20 million in this expansion round. There's no way that's happening - this expansion exercise is to push the Big Ten payouts into the $25-30 million range and they're definitely not adding a school to just maintain the status quo or even lose money. These guys aren't doing this to be charitable or because they're just tired of having 11 schools.
Here's the irony: the most valuable BE school to the Big Ten for TV purposes (Rutgers) is probably the school that the BE would be most comfortable with losing if push came to shove. I think that Syracuse or Pitt leaving would hurt the perception of the BE much more, but they aren't as attractive as Rutgers with how the Big Ten Network works (although I'm still much higher on Syracuse as a candidate than the general public seems to be).