(12-18-2010 06:57 PM)ETSUfan1 Wrote: You CAN sell alcohol at sporting events. Alot of the bowl games serve beer.
Bowl games are not NCAA events... campuses are free to make the rules about alcohol sales but you won't find many that do, particularily with on-campus facilities... the risk management aspects will always outweigh ANY revenue flow strategy. Host liability is not something you will see many campuses undertaking for a million reasons.
You may find sales and even some advertising at "off campus" venues but the liability of the individual school is negated when they "lease" or pay to play. This might be a great option for ETSU with an off campus facility managed by a LLC or some sort like a "sports authority" or some profit (or even a Not-for-profit) status organization. I really don't think you'd see people throwing back the brewskies while sitting down in the stands but a great set up might be a "club seating" area with the hospitality being controlled by a staff member.
This is the NCAA policy on alcohol advertising and sales:
Alcohol Advertising
The NCAA is concerned about alcohol abuse linked to athletics events. As a result, the Association strictly limits alcohol advertising during championship events and works to educate student-athletes and fans about the abuses of alcohol.
As with all NCAA policy, this is one determined not by the NCAA national office staff but by leadership from the membership. The NCAA provides its members with resources to assist in educating student-athletes and creating and maintaining an environment that promotes healthy choices about alcohol.
Championship Policy -
•The NCAA has for years banned sales and venue advertising of all alcohol at its 88 championships. Host sites are required to cover up any ads for alcoholic drinks.
•The NCAA does not control the regular season in any sport, nor does it run the postseason for the Division I Football Bowl Subdivision. Individual schools and conferences oversee the regular season, including game operations, broadcasting and advertising. The postseason for Division I Football Bowl Subdivision is controlled by the Bowl Championship Series and individual bowl committees.
Advertising Policy -
•The NCAA limits alcohol advertising during telecasts of its championships to no more than 60 seconds per hour during a broadcast, and it prohibits ads for all beverages where the alcoholic content exceeds six percent. Many of the alcohol ads contain language stressing the legal and responsible use of alcohol.
•Pregame and postgame telecasts are not under NCAA control and not subject to NCAA policy.
•In August 2008, the NCAA Executive Committee affirmed the Association's alcohol policy, including for advertising, describing it as very conservative and appropriate. Moreover, there have not been any proposals from the NCAA membership to change the Association's alcohol advertising policy.
Men's Final Four Viewership/Advertising Details -
•According to the Nielson Company, the median age of the 2008 Division I Men's Basketball Championship viewer was 47. Nielsen's viewers percentage for those 21 and older was 88.7 percent for the 2008 tournament.
•For the 2008 Men's Final Four, alcohol advertising comprised less than six percent of the total ad inventory.