JTiger Wrote:Also, while I'm ranting, why is this case national news? If the two parties involved had not been white, good looking people, this would be local news in CA. There are people killed in other cities everyday, you don't see them on TV. Why? I'm not starting a political argument here about repressed minorities, but asking an honest question.
<a href='http://www.limanews.com/story.php?IDnum=10312' target='_blank'>http://www.limanews.com/story.php?IDnum=10312</a>
[quote]Media complicit in the dumbing down of America
By THOMAS J. LUCENTE Jr.
419-993-2095
tlucente@limanews.com
In the world of mass media, there is an idea known as the Agenda-Setting theory, which posits that the mass media sets the public agenda by how and what they decide to cover. It is an attempt to explain why there is an almost exact correlation between the public and media ordering of priorities.
One example of this theory at work is the June 1972 break-in at the Democratic National Committee headquarters in Washington, D.C.’s Watergate Hotel. The break-in did not concern many Americans until The Washington Post decided to aggressively put the story on the front page. It caught on and Americans became interested.
The theory’s chief proponents are journalism professors Maxwell McCombs, of the University of Texas, and Donald Shaw, of the University of North Carolina in Chapel Hill.
Their theory suggests that the media frame stories in such a way as to not only tell the public what to think about, but also what and how to think about it and even what to do about it.
In other words, when the media deem something as important the public believes it must be important.
There are two things frightening about this theory. The first comes about when one considers who sets the agenda for the agenda setters: political spin doctors.
For example, in 1988, George Bush was able to focus media attention on the release of Willie Horton from a Massachusetts prison. Not exactly the most important issue of the day.
Bill Clinton was able to convince the media, who in turn convinced a fair number of Americans, that his felonious behavior was “just about sex.