KnightLight
Legend
Posts: 27,664
Joined: Sep 2003
Reputation: 700
I Root For: UCF
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<a href='http://www.orlandosentinel.com/sports/college/knights/orl-sptoleary04080404aug04,1,6333024.story?coll=tf-knights' target='_blank'>http://www.orlandosentinel.com/sports/coll...coll=tf-knights</a>
Nice story on how UCF is using O'Leary's known "toughness" to make a fan-friendly campaign with O'Leary via the internet/multi-media.
Front Page story had huge full color photo of the "O'Leary Mask"
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Knights use O'Leary to help boost ticket sales
The UCF football team is trying to draw a buzz around the Orlando area.
By Alan Schmadtke
Sentinel Staff Writer
August 4, 2004
DETROIT -- Peers call him tough, hard-nosed and fair. Now they can add "cottage industry" to the list of words identifying UCF football Coach George O'Leary.
O'Leary is the central figure in a new Web site and two TV commercials, comedic efforts that trade on his no-nonsense personality to help the Golden Knights boost season-ticket sales.
"What can you say? Coach is popular," UCF senior tailback Alex Haynes said. "Does Bobby Bowden have his own Web site?"
See link for complete article.
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08-04-2004 11:02 AM |
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