Oddball Wrote:With all due respect, why? What does Temple football bring to us that we need?
Television sets.
Philadelphia is the nation's fourth largest television market. About 2.7 percent of the nation's television sets are there.
"But Schadenfreude," I can hear some of you saying, "no one in Philadelphia cares about Temple."
I am not an expert on television. But let me work through some numbers.
Assume all our games get a uniform 1 rating. Realistically, our numbers are probably higher in Ohio, Michigan and other parts of MAC country and lower elsewhere. But let's assume a uniform 1 rating to make this simple.
A 1 rating means 1,095,902 homes are watching.
Let's further assume that, by adding Temple, ESPN could air an early season MAC game involving Temple that would get a 5 rating in Philadelphia.
I don't know if that's conservative or optimstic or what.
But Temple getting a 5 in Philadelphia seems to be keeping with the spirit of disintrest. That's not a groundwell of support. That's every sports bar turning the game on because it is local. That's one home in 20 with a set deciding they will check in and see what those poor Owls -- bless their hearts -- are up to.
But that's 116,776 more homes -- enough to drive the national rating from a 1 to a 1.1.
In the world of cable, that tenth of a point is pretty big.
And, geez Louise, if Temple ever got halfway good? Whoa Nellie.
I think the MAC needs to drive as hard of a bargain as it can with Temple, mostly because we can. They don't seem to have options.
But, after driving as hard as we can -- if we can't knock John Cheney off his high horse and get 'em for all sports, I'd probably take 'em any way.
Our biggest growth opportunity is in the East. Temple, despite its warts, is an opportunity.
For what it's worth, this is the source of my math:
<a href='http://www.nielsenmedia.com/DMAs.html' target='_blank'>http://www.nielsenmedia.com/DMAs.html</a>